| name | apply-behavior-design |
| description | Use when designing systems to create new habits, break existing ones, or change behavior using evidence-based behavior design principles |
| source | BJ Fogg "Tiny Habits" (2019); Fogg Behavior Model (B=MAP); Duhigg "The Power of Habit" (2012) habit loop |
| tags | ["behavior-design","habits","behavior-change","motivation","psychology"] |
| verified | true |
Apply Behavior Design
Use the Fogg Behavior Model (B=MAP: Behavior = Motivation × Ability × Prompt) to design reliable behavior change — creating new habits or removing unwanted ones — through environmental and structural design rather than willpower.
Why This Is Best Practice
Adopted by: Stanford Persuasive Technology Lab (Fogg's research home), product behavior design (Nir Eyal "Hooked" model), public health behavior change programs
Impact: Fogg's Tiny Habits method: 40,000+ research participants, 80% success rate for new habits when Tiny Habits protocol is followed; Duhigg's habit loop has been applied by Procter & Gamble (Febreze campaign), fitness apps, and financial behavior programs
Why best: The Fogg Behavior Model (B=MAP) reveals that behavior does not happen without all three elements simultaneously — motivation alone, ability alone, or prompt alone each fail; the model eliminates the "try harder" approach by identifying which element to fix.
