video-content

# Video Content Video production strategy, scripting, YouTube SEO, and content repurposing. ## When to Use - Writing video scripts with creative direction - Planning video content strategy from keyword data - YouTube SEO optimization - Converting blog/SEO content into video - Storyboard creation - Thumbnail strategy - Video repurposing across platforms --- ## Video Strategy — SEOSONA Integration ### Keyword Research → Video Topics Use existing SEO data to drive video content: ```python # From keyword_research_*_autocomplete.csv High-volume + low-competition keywords → Video topics "how to [X]" keywords → Tutorial videos "[X] review" / "[X] vs [Y]" → Comparison videos "best [X] for [Y]" → Listicle/roundup videos Local keywords → Local business videos ``` ### Content Pillar → Video Series Map topical clusters to video series: - **1 pillar topic** = 1 YouTube playlist - **5-10 cluster topics** = individual videos in playlist - **Internal linking** = video descriptions + pinned comments --- ## Script Writing Framework ### The 5-Part Script Structure ``` [HOOK] — First 5-15 seconds — Stop the scroll - Pattern interrupt (surprising stat, bold claim, question) - Preview the payoff ("In this video I'll show you...") - DO NOT: start with "Hey guys, welcome back to my channel" [INTRO] — 30-60 seconds — Why watch this video? - Credibility signal (who you are, why you can answer this) - Set up the problem/question - Subscribe CTA (early, not forced) [VALUE DELIVERY] — 60-80% of video — Main content - 3-7 key points (odd numbers feel more complete) - Each point: Concept → Example → Application - Pattern: teach one thing, demonstrate it, move on - B-roll suggestions at each visual transition point [RETENTION HOOK] — Mid-video — Keep watching - "Before we get to tip #5 (the most important one)..." - Tease something coming up - Open a loop, close it later [CTA] — Last 15-30 seconds — One action - One primary CTA: subscribe / comment / visit link - Optional: mention next video - End screen: link to related video ``` ### Hook Templates - **Stat:** "94% of marketers say [X], but only 12% actually do [Y]" - **Claim:** "I ranked #1 for [keyword] with 0 backlinks. Here's exactly how." - **Question:** "What if you could [benefit] without [pain]?" - **Story:** "3 months ago my traffic dropped 70%. This is what I did." - **Counter-intuitive:** "The advice everyone gives about [X] is completely wrong." --- ## YouTube SEO ### Title Formula `[Primary Keyword] — [Benefit/Outcome] ([Year or Number])` **Good examples:** - "On-Page SEO: Complete Guide to Ranking #1 in 2024" - "Technical SEO Audit: Fix 12 Issues in 30 Minutes" - "How to Get Backlinks: 7 Strategies That Actually Work" **Title rules:** - Primary keyword in first 60 characters - 60-70 character total (shows fully in search) - Numbers and brackets increase CTR - No clickbait — YouTube penalizes high abandon rate ### Description Template ``` [First 2-3 sentences — include primary keyword, summarize video] This video covers [topic] including [point 1], [point 2], and [point 3]. 📌 TIMESTAMPS 00:00 — Introduction [MM:SS] — [Chapter title] [MM:SS] — [Chapter title] 🔗 RESOURCES MENTIONED - [Tool/link 1] - [Tool/link 2] 📊 FREE AUDIT [Link to SEOSONA free tool if applicable] 🔔 SUBSCRIBE for weekly SEO tips #[keyword1] #[keyword2] #[keyword3] ``` ### Tags Strategy - First tag: exact match title keyword - 5-10 variations of primary keyword - 3-5 broad category tags - 2-3 branded tags - Total: 15-20 tags, each < 30 characters ### Thumbnail Design Principles - **Contrast** — text readable at 120px width (thumbnail in search) - **Face + emotion** — human faces increase CTR 38% - **3-word text max** — readable at small size - **Brand consistency** — same font, colors, style - **A/B test** — YouTube Studio allows thumbnail A/B testing - **Don't duplicate** — each thumbnail should look distinct in playlist --- ## Platform Specs | Platform | Optimal Length | Aspect Ratio | Best Format | |----------|---------------|--------------|-------------| | YouTube (long) | 8-15 min | 16:9 (1920×1080) | MP4, H.264 | | YouTube Shorts | 15-60 sec | 9:16 (1080×1920) | MP4 | | TikTok | 15-60 sec | 9:16 (1080×1920) | MP4 | | Instagram Reels | 15-90 sec | 9:16 (1080×1920) | MP4 | | Instagram Feed | 1-3 min | 4:5 (1080×1350) | MP4 | | LinkedIn | 1-5 min | 16:9 or 1:1 | MP4 | | Twitter/X | 30-140 sec | 16:9 or 1:1 | MP4 | --- ## 1 Video → 10 Content Pieces (Repurposing) From one YouTube video, create: 1. **Full YouTube video** (original) 2. **YouTube Shorts** — cut best 30-60 second clip 3. **TikTok** — same short with TikTok-specific hook 4. **Instagram Reels** — same + different audio/music 5. **Blog post** — transcript → structured post with headings 6. **Twitter/X thread** — key points as numbered thread 7. **LinkedIn article** — professional angle of same topic 8. **Email newsletter** — summary with link to video 9. **Podcast episode** — audio only with intro/outro 10. **Infographic** — key stats/frameworks as visual ### Repurposing Workflow ``` Record video → Upload to YouTube (SEO optimized) → Export transcript (auto-captions or Whisper) → Blog post from transcript (add headings, links) → Pull 3 best clips → Shorts/TikTok/Reels → Pull 5 key stats → Twitter thread → Summarize in email newsletter ``` --- ## AI Video Generation (Veo 3.1) For AI-assisted video creation: ### Veo Prompt Structure ``` [Shot type] of [subject] [action] in [setting]. [Lighting]: [description]. [Camera movement]: [pan/tilt/static/dolly]. [Style]: [cinematic/documentary/social media]. [Duration]: [seconds]. ``` **Example:** ``` Close-up shot of hands typing on a keyboard in a modern office. Soft natural lighting from window on left. Slow push-in camera movement. Style: cinematic, shallow depth of field. Duration: 5 seconds. ``` ### B-Roll Shot List Template | Timestamp | Shot | Action | Notes | |-----------|------|--------|-------| | 0:30 | Close-up | Person typing | "When I first tried this..." | | 1:15 | Screen recording | Dashboard | Show the actual result | | 2:00 | Over-shoulder | Reading analytics | Data visualization | --- ## Video Analytics — What to Track | Metric | Target | Action if Low | |--------|--------|---------------| | Click-through rate | >5% | Fix thumbnail + title | | Average view duration | >50% | Fix script pacing, hooks | | Audience retention cliff | < 30% at start | Improve hook | | Like ratio | >95% | Check for controversial content | | Comments per 1000 views | >5 | Ask questions in video | | Subscribers from video | Track | CTA effectiveness | ## Agent Integration **Primary:** Use for any video content task **Related skills:** `copywriting`, `seo`, `content_marketing` **Data sources:** `keyword_connector` (video topic ideation from keyword data)