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Recipe: Google Ads spend overview — campaigns, top keywords, search terms analysis.
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Baseado na classificação ocupacional SOC
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| name | recipe-ads-spend-overview |
| version | 1.0.0 |
| description | Recipe: Google Ads spend overview — campaigns, top keywords, search terms analysis. |
| metadata | {"openclaw":{"category":"advertising","requires":{"bins":["gmp"]}}} |
Get a complete picture of your Google Ads spend: campaigns, keywords, and actual search terms.
gmp auth login completedgmp auth set-developer-token YOUR_TOKENgmp ads accounts)gmp ads accounts
gmp ads campaigns -c CUSTOMER_ID -r LAST_30_DAYS -f table
Look at: total cost, conversions, CTR, and cost per click across campaigns.
gmp ads keywords -c CUSTOMER_ID -l 20 -f table
Check quality scores — low quality score keywords are costing more than they should.
gmp ads search-terms -c CUSTOMER_ID -l 30 -f table
Find irrelevant search terms that are wasting budget.
gmp ads adgroups -c CUSTOMER_ID --campaign "Campaign Name" -f table
gmp ads keywords -c CUSTOMER_ID --campaign "Campaign Name" -f table
gmp ads search-terms -c CUSTOMER_ID --campaign "Campaign Name" -f table
gmp ads query -c CUSTOMER_ID -q "SELECT campaign.name, metrics.clicks, metrics.cost_micros, metrics.conversions FROM campaign WHERE segments.date DURING LAST_7_DAYS ORDER BY metrics.cost_micros DESC LIMIT 10"