| name | go-to-market |
| description | Plan and execute go-to-market strategy — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), and competitive response (pricing wars, feature races, brand defense). Do not use for sales execution and pipeline management, product strategy, or visual brand identity design. |
| license | MIT |
| metadata | {"tags":"go-to-market, cmo, marketing, positioning, messaging, acquisition, brand-architecture, growth-modeling, competitive-response, plg, slg","source_repo":"https://github.com/magnus919/hermes-profiles"} |
Go-to-Market — CMO Methodology
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
When to Load
| Trigger | What's Needed |
|---|
| Define positioning and messaging | references/positioning-messaging.md — Dunford framework, message hierarchy |
| Build acquisition channel strategy | references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture | references/acquisition-strategy.md — brand systems, visual identity, brand health |
| Model growth economics | references/growth-modeling.md — CAC/LTV, cohort analysis, market entry |
| Develop competitive response | references/acquisition-strategy.md — pricing wars, feature races, brand defense |
| Plan market entry | references/growth-modeling.md — beachhead, land-and-expand, channel economics |
Loading Order
skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')
Reference Files
| Reference | Purpose |
|---|
references/positioning-messaging.md | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
references/acquisition-strategy.md | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
references/growth-modeling.md | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
Output Contract
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.
When not to use
- Sales execution and pipeline management — this skill owns acquisition strategy, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to crm.
- Product strategy and roadmap — product vision, PMF, and prioritization belong to
product-strategy and product-methodology.
- Visual brand identity design — logo, palette, and brand systems belong to
brand-designer.
- Marketing campaign execution — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.
Related Skills
- artifact-pyramids — output contract
- product-strategy — CPO methodology (product vision, PMF, market sizing)
- brand-designer — visual brand identity design
- seo — organic search, answer-engine, and generative-search audit and content strategy
- crm — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes
