references/maxwell-7-steps.md | Always — process spine for every artifact, plus channel overlays |
references/roman-raphaelson-principles.md | Sentence-level prose discipline (18 principles, per-channel rules for email/memo/letter/plan/proposal/presentation/fund-raising/resume) |
references/persuasion-and-narrative.md | Plans, pitches, fundraising, exec summaries — Hood plain English + Shiach persuasion + Geffner business style + Rubie/Provost narrative; also "make it sound less AI" |
references/web-copywriting.md | Web pages, marketing copy, landing pages, blog post structure |
references/blog-publishing-workflow.md | Producing a full blog article (topic dev, drafting, on-page structure, image prep, site integration) |
references/language-standards-en-fr-sw.md | Multi-language artifacts: English (British/East African), French (Francophone African), Kiswahili (East African) |
references/ai-assisted-writing.md | Any deliverable where an LLM is in the production chain — WI/AI division of labour, prompt design, fact-check discipline (Lindsell-Roberts) |
references/scenario-playbooks.md | One-off communication artefacts where the message is hard — bad news, decline, apology, discourteous reply, policy change (Ramsey four-axis frame) |
references/extended-channels.md | Pitch decks, one-pagers, training material, business plans, grant proposals, performance appraisals (Henwood / Lindsell-Roberts / Garner) |
references/long-form-business-journalism.md | Long-form magazine writing — essay, investigative, profile, explainer — with craft lessons drawn from The Best Business Writing 2014 (Starkman et al.) |
../../extracted-books/human-english-craft-synthesis-2026.md | Cross-channel reader-centred English: genre register, grammar, collocation, rhythm, evidence-aware revision, and proof/read-aloud |
../../extracted-books/growth-profit-disruption-research-notes.txt | Business growth, product-led growth, profit improvement, disruption, creativity, and commercial research productization |