seo-content-marketing-claude-skills

# SEO & Content Marketing Claude Skills > Skill by [ara.so](https://ara.so) — Marketing Skills collection. ## Overview A comprehensive SEO and content marketing skill suite providing 10 specialized commands and 5 multi-step workflows for keyword research, content audits, SERP analysis, technical SEO diagnostics, and data-driven content strategy. Derived from BehiSecc/awesome-claude-skills with domain-specific adaptations for marketing professionals. **Key capabilities:** - Keyword clustering and opportunity scoring - Full-site content quality audits - Technical SEO crawl diagnostics - Competitor gap analysis (backlinks, topics, featured snippets) - AI-powered content brief generation - Rank tracking with volatility monitoring - Link prospecting and outreach - Page speed to ranking impact mapping - Local SEO and NAP consistency checks - Editorial calendar planning from search demand data ## Installation ### Manual Installation ```bash # Clone the repository git clone https://github.com/bansheegiraffecode/r17-behisecc-awesome-claude-skills-seo.git # Copy to Claude skills directory mkdir -p ~/.claude/skills/ cp -r r17-behisecc-awesome-claude-skills-seo ~/.claude/skills/seo-content-marketing/ # Register the skill in your Claude Code session # In Claude Code: /read ~/.claude/skills/seo-content-marketing/SKILL.md ``` ### Verification Check that the skill is loaded: ```bash # List available commands /help | grep -E "keyword|content|seo" ``` ## Core Commands ### 1. Keyword Research Performs deep keyword clustering with search intent mapping and opportunity scoring. ```bash # Basic keyword research /keyword-research "project management software" # Advanced with filters /keyword-research "email marketing" --volume-min 1000 --difficulty-max 40 --intent commercial # Export results /keyword-research "seo tools" --output csv --file keywords.csv ``` **Output structure:** - Primary keyword clusters - Search volume and difficulty scores - SERP intent classification (informational/commercial/transactional/navigational) - Keyword opportunity score (volume × relevance / difficulty) - Related questions and LSI terms - Recommended content formats per cluster ### 2. Content Audit Analyzes existing content for quality, duplication, and keyword cannibalization. ```bash # Full site audit /content-audit --scope full --url https://example.com # Specific section /content-audit --scope /blog/ --url https://example.com # With cannibalization detection /content-audit --scope full --url https://example.com --check-cannibalization # Generate report /content-audit --scope full --url https://example.com --output md --file audit-report.md ``` **Metrics analyzed:** - Content quality score (readability, depth, uniqueness) - Duplicate content detection - Thin content pages (<300 words) - Keyword cannibalization matrix - Missing or duplicate title tags/meta descriptions - Internal linking structure - Content freshness (last updated dates) ### 3. Technical SEO Audit Comprehensive technical health check covering crawlability, indexability, and performance. ```bash # Standard technical audit /technical-seo https://example.com # Deep crawl with resource analysis /technical-seo https://example.com --depth 5 --analyze-resources # Focus areas /technical-seo https://example.com --check robots,sitemap,schema,cwv # Export findings /technical-seo https://example.com --output json --file tech-seo.json ``` **Audit coverage:** - Crawl budget analysis - Core Web Vitals (LCP, FID, CLS) - Schema markup validation - Robots.txt and sitemap.xml checks - Canonical tag implementation - Hreflang configuration (multi-language sites) - HTTPS and security headers - Mobile-friendliness - JavaScript rendering issues - Orphaned pages and redirect chains ### 4. Competitor Gap Analysis Identifies content and backlink opportunities by comparing against competitors. ```bash # Topic gap analysis /competitor-gap --type topic --target https://example.com --competitors https://competitor1.com,https://competitor2.com # Backlink gap /competitor-gap --type backlink --target https://example.com --competitors https://competitor1.com # Featured snippet opportunities /competitor-gap --type featured-snippet --target https://example.com --keywords keywords.csv # Combined analysis /competitor-gap --type all --target https://example.com --competitors https://competitor1.com,https://competitor2.com --output report.md ``` **Analysis includes:** - Keywords competitors rank for that you don't - Backlink sources unique to competitors (DA/DR filtered) - Content topics with high engagement on competitor sites - Featured snippet keywords where competitors rank - Content format gaps (video, infographics, tools) - Estimated traffic value of gaps ### 5. Content Brief Generation Creates SEO-optimized content briefs with outlines, NLP terms, and word count targets. ```bash # Generate brief for target keyword /content-brief "how to do keyword research" # With competitor analysis /content-brief "best project management tools" --analyze-top-10 # Specify content type /content-brief "email marketing guide" --type pillar-page --target-words 3000 # Include NLP terms /content-brief "seo audit checklist" --include-nlp --output md --file brief.md ``` **Brief components:** - Target keyword and related terms - Recommended word count (based on SERP analysis) - Content outline with H2/H3 structure - NLP/LSI terms to include - Questions to answer (People Also Ask) - Internal linking suggestions - Competing pages analysis (title, word count, structure) - Recommended media (images, videos, infographics) ### 6. SERP Monitoring Tracks rankings with volatility alerts and CTR optimization recommendations. ```bash # Daily rank check /serp-monitor --keywords keywords.csv --url https://example.com # With CTR analysis /serp-monitor --keywords keywords.csv --url https://example.com --optimize-ctr # Volatility alerts /serp-monitor --keywords keywords.csv --url https://example.com --alert-threshold 3 # Historical comparison /serp-monitor --keywords keywords.csv --url https://example.com --compare-date 2026-04-01 ``` **Monitoring features:** - Current rankings (desktop/mobile) - Position changes (daily/weekly/monthly) - SERP feature ownership (featured snippets, PAA, local pack) - Estimated CTR based on position - Title/description optimization suggestions - Ranking volatility alerts (>3 position changes) ### 7. Link Prospecting Generates filtered backlink prospect lists with outreach templates. ```bash # Find prospects by topic /link-prospecting --topic "content marketing" --da-min 30 --dr-min 25 # Competitor backlink analysis /link-prospecting --competitor https://competitor.com --unique-to-competitor # Resource page opportunities /link-prospecting --type resource-page --query "marketing tools" # With outreach templates /link-prospecting --topic "seo guides" --da-min 40 --output csv --include-templates ``` **Prospect data:** - Domain Authority / Domain Rating - Spam score - Contact information (email, Twitter) - Link type (guest post, resource page, broken link) - Outreach template matched to opportunity type - Estimated response rate ### 8. Page Speed SEO Analysis Maps Core Web Vitals and performance issues directly to ranking impact. ```bash # Analyze page speed /page-speed-seo https://example.com/page # Full site sample /page-speed-seo https://example.com --sample 20 # Mobile-first analysis /page-speed-seo https://example.com --device mobile # With ranking correlation /page-speed-seo https://example.com --show-ranking-impact ``` **Performance metrics:** - Largest Contentful Paint (LCP) - First Input Delay (FID) - Cumulative Layout Shift (CLS) - Render-blocking resources - Image optimization opportunities - JavaScript execution time - Server response time (TTFB) - Estimated ranking impact score ### 9. Local SEO Audit NAP consistency checks, Google Business Profile optimization, and citation audits. ```bash # Full local SEO audit /local-seo --business "Acme Pizza" --location "New York, NY" # NAP consistency check /local-seo --business "Acme Pizza" --check nap --citations citations.csv # GBP optimization /local-seo --business "Acme Pizza" --gbp-url https://g.page/acme-pizza --optimize # Citation gap analysis /local-seo --business "Acme Pizza" --competitors "Competitor 1,Competitor 2" --citation-gap ``` **Local SEO checks:** - NAP (Name, Address, Phone) consistency across directories - Google Business Profile completeness score - Review velocity and sentiment - Local keyword rankings - Citation building opportunities - Schema markup for local business - Proximity to searcher impact ### 10. Content Calendar Planning Data-driven editorial calendar based on search demand and seasonality. ```bash # Generate 90-day calendar /content-calendar --keywords keywords.csv --duration 90 # With seasonality /content-calendar --keywords keywords.csv --include-seasonality --duration 180 # Topic clustering /content-calendar --keywords keywords.csv --cluster-topics --output calendar.csv # Assign content types /content-calendar --keywords keywords.csv --assign-types blog,video,infographic ``` **Calendar features:** - Publish date recommendations (based on search trends) - Topic prioritization (search volume × opportunity) - Content type assignments - Keyword-to-content mapping - Seasonal trend alerts - Content refresh reminders for existing pages - Internal linking opportunities ## Multi-Step Workflows ### Full SEO Sprint 12-step end-to-end SEO project workflow. ```bash /workflows:full-seo-sprint https://example.com --scope full ``` **Steps:** 1. Technical audit 2. Content audit 3. Competitor analysis 4. Keyword research 5. Content gap identification 6. Site architecture review 7. On-page optimization plan 8. Content calendar creation 9. Link building strategy 10. Performance baseline 11. Implementation checklist 12. KPI dashboard setup ### Launch SEO Pre-launch SEO checklist and validation. ```bash /workflows:launch-seo https://staging.example.com --pre-launch ``` **Checks:** - Canonical tags properly set - Hreflang implementation (if multi-language) - XML sitemap generated and submitted - Robots.txt configured - 301 redirects from old URLs (if migration) - Schema markup implemented - Analytics and Search Console connected - Mobile-friendliness verified - Core Web Vitals passing - No noindex tags on important pages ### Content Refresh Identify and optimize underperforming content. ```bash /workflows:content-refresh https://example.com --traffic-drop 30 --timeframe 90-days ``` **Process:** 1. Identify pages with traffic decline 2. Analyze SERP changes 3. Audit content quality and freshness 4. Generate optimization recommendations 5. Create update briefs 6. Track re-crawl and ranking recovery ### Authority Building Digital PR and link-building campaign workflow. ```bash /workflows:authority-building --topic "sustainable fashion" --target-links 50 --duration 6-months ``` **Campaign phases:** 1. Link gap analysis 2. Prospect research (DA/DR filtered) 3. Content asset creation (linkable assets) 4. Outreach sequence design 5. Pitch personalization 6. Follow-up automation 7. Link acquisition tracking 8. Authority metric monitoring ### AI Content Pipeline Automated keyword → brief → draft → optimize → publish workflow. ```bash /workflows:ai-content-pipeline --keywords keywords.csv --auto-publish false ``` **Pipeline stages:** 1. Keyword prioritization 2. Brief generation (outline, NLP terms) 3. Draft creation (AI-assisted) 4. SEO optimization (meta tags, internal links) 5. Readability enhancement 6. Plagiarism check 7. Human review checkpoint 8. Publish or schedule ## Configuration ### Environment Variables ```bash # API keys (store in .env, never commit) export SEMRUSH_API_KEY=your_semrush_key export AHREFS_API_KEY=your_ahrefs_key export GOOGLE_SEARCH_CONSOLE_KEY=path/to/credentials.json export SCREAMING_FROG_LICENSE=your_license_key # Default settings export SEO_SKILLS_DEFAULT_DEPTH=3 export SEO_SKILLS_OUTPUT_DIR=./seo-reports export SEO_SKILLS_LOCALE=en-US ``` ### Skill Configuration File Create `~/.claude/skills/seo-content-marketing/config.yaml`: ```yaml defaults: keyword_research: min_volume: 100 max_difficulty: 50 locale: en-US content_audit: min_word_count: 300 quality_threshold: 70 check_cannibalization: true technical_seo: crawl_depth: 3 max_pages: 10000 user_agent: "Claude-SEO-Bot/1.0" competitor_gap: max_competitors: 3 min_domain_authority: 30 link_prospecting: min_da: 30 max_spam_score: 5 outreach_template_set: "professional" output: default_format: markdown reports_dir: ./seo-reports include_charts: true integrations: google_search_console: true google_analytics: true screaming_frog: false semrush: true ahrefs: true ``` ## Common Patterns ### Pattern 1: New Site SEO Setup ```bash # Step 1: Technical foundation /technical-seo https://newsite.com --output baseline.json # Step 2: Keyword research /keyword-research "your primary topic" --volume-min 500 --output keywords.csv # Step 3: Content calendar /content-calendar --keywords keywords.csv --duration 180 --output calendar.csv # Step 4: Launch checklist /workflows:launch-seo https://newsite.com --pre-launch ``` ### Pattern 2: Traffic Recovery ```bash # Step 1: Identify affected pages /content-audit --scope full --url https://site.com --traffic-decline 30 # Step 2: SERP analysis /serp-monitor --keywords affected-keywords.csv --url https://site.com --compare-date 2026-03-01 # Step 3: Content refresh /workflows:content-refresh https://site.com --pages affected-pages.csv # Step 4: Technical check /technical-seo https://site.com --focus indexability,performance ``` ### Pattern 3: Competitor Overtake ```bash # Step 1: Gap analysis /competitor-gap --type all --target https://yoursite.com --competitors https://competitor.com --output gaps.md # Step 2: Keyword opportunities /keyword-research --from-competitor https://competitor.com --not-ranking-for yoursite.com # Step 3: Content briefs