| name | hormozi-headline-formula |
| description | WHAT: Alex Hormozi's Magic Headline Formula — M-A-G-I-C framework for naming offers: Magnet, Avatar, Goal, Interval, Container. From $100M Offers.
WHEN: When applying hormozi headline formula knowledge |
Hormozi Headline Formula
hormozi-headline-formula
Core Principle
"Like the tree that falls in the forest that no one hears, having a Grand Slam offer will not make you money if no one finds out about it."
The key insight: Naming your offer correctly determines how well your advertising converts, how big of a response you get from outbound, and how many inbound responses you get from organic. The Magic Headline Formula gives you a repeatable system.
The M-A-G-I-C Formula
| Letter | Component | What It Is |
|---|
| M | Magnet | Reason why you're running this promotion |
| A | Avatar | Who this is for |
| G | Goal | Their dream outcome |
| I | Interval | Duration/time to expect results |
| C | Container | What type of program/package |
Note: Use 3-5 components typically. Not all are mandatory. Balance brevity with specificity.
The Components in Detail
M — Magnet (Reason Why)
Answers: Why are you making this offer? / Why should they respond?
Examples:
| Type | Examples |
|---|
| Free/Discount | Free, 88% off, Giveaway |
| Seasonal | Spring, Summer, Back to school, New Year |
| Event | Grand opening, Anniversary, Halloween |
| Change | New management, New building |
A — Avatar (Who It's For)
Call out your ideal customer specifically. More specific = more resonant.
Examples:
- Bee cave dentists
- Rolling hill moms
- Brick and mortar businesses
- Brooklyn busy executives
- Retired athletes
Pro tip: In local markets, go hyper-local:
- Not "Baltimore" → "Towson, Maryland"
- Not "Chicago" → "Hinsdale"
G — Goal (Dream Outcome)
What they want to achieve. Single word, phrase, event, feeling, or experience.
Examples:
| Outcome | Goal Words |
|---|
| Appearance | Celebrity smile, Six-pack, Little black dress |
| Business | Double your profit, First client, Seven figure |
| Health | Pain-free, Never out of breath |
| Lifestyle | High ticket, Hundred K |
The more specific and tangible, the better.
I — Interval (Duration)
How long until they get results.
Examples:
- 21 days
- 6 weeks
- 3 months
- 10 minutes
- 2 minutes
Compliance note: If you make quantifiable claims (income, weight loss), many platforms won't approve with stated durations. Use intervals where you don't need compliance.
C — Container (Program Type)
Denotes a bundled system — something that can't be commoditized.
Examples:
| Category | Container Words |
|---|
| Intense | Challenge, Bootcamp, Intensive, Sprint |
| Strategic | Blueprint, Masterclass, Accelerator, Game plan |
| Transform | Detox, Transformation, Comeback, Reset |
| Creative | Launch, Summit, Meetup, Deep dive |
| Short | Hack, Shortcut, Fast track, Slingshot |
Example Transformations
Same Offer, Different Names
| Generic | M-A-G-I-C Version |
|---|
| Free workout session | Free 6-week lean challenge |
| Stress relief service | 42-day stress release challenge |
| Weight loss program | 12-week bikini blueprint |
| Braces consultation | Lakeway moms $1,500 off kids braces |
Industry Examples
Wellness:
- Free six week lean by Halloween challenge
- 88% off 12 week bikini blueprint
- Free 21 day mommy makeover
- Free bend over back pain free in 42 days
Doctors:
- $2,000 off celebrity smile (Lakeway moms)
- $1,500 off your kids braces (Lakeway moms)
- 12 months to a perfect smile
- 81% off tightness, $1 massage
Coaching:
- Five clients in five days blueprint
- Seven figure agency 12 week intensive
- Fill your gym in 30 days free
Pro Tips
Rhyme Your Program Name
Good rhymes stick in people's minds.
Examples:
- Six-pack fast track
- Marriage thrive deep dive
- 12-week two-putt shortcut
- Celebrity butt shortcut
Alliteration
All words start with same letter/sound.
Examples:
- Make money masterclass
- Change your life challenge
- Big booty bootcamp
- Debt detox
Don't force it. It's a nice-to-have, not a requirement.
Name Sub-Items
Use the formula for each bonus and component in your stack. Automatically enhances perceived value.
The Offer Fatigue Framework
When offers fatigue, vary in this order (lightest to heaviest):
| Order | What to Change | Example |
|---|
| 1 | Creative | New images, videos, hooks |
| 2 | Body copy | Different ad copy |
| 3 | Headline | New wrapper/name |
| 4 | Duration | 6 weeks → 42 days |
| 5 | Enhancer | Different free/discount component |
| 6 | Monetization | Change entire pricing structure |
Key: Most of the time, you only need to change the first few items. Save the big changes for when truly needed.
"This one concept will get you leads forever. We're simply changing the wrapper."
Compliance Notes
Quantifiable Claims + Duration
If you state a specific outcome WITH a timeline (e.g., "$10,000 in 10 days"), many platforms won't approve.
Workaround: Use duration without quantifiable claim:
- "$10,000 in 10 days" → compliance issue
- "Make your first sale in 10 days" → might be okay
- "10 days to your first sale" → might be okay
When In Doubt
Test with platform rules. What they allow changes.
Key Questions for Headline Formula
/prompts:
- "What's my M (magnet/reason why) for this promotion?"
- "Who is my A (avatar)? How specific can I be?"
- "What is my G (goal/dream outcome)?"
- "What's my I (interval/duration)?"
- "What C (container) type fits my program?"
- "How many MAGIC components can I fit without being too long?"
- "Does my headline pass the 'all that?' test?"
- "What rhymes or alliterates work for my offer?"
- "What's my offer fatigue order of operations?"
- "Should I use interval if it creates compliance issues?"
Source
From $100M Offers by Alex Hormozi, Chapter: "Enhancing the Offer — Naming"
Core concepts:
- M-A-G-I-C formula components
- Container word lists
- Pro tips for rhyming/alliteration
- Offer fatigue framework
Transcript source: ~/Downloads/100MOffers.txt (Docker: /home/GOD/100MOffers.txt)
Related Skills
hormozi-grand-slam-offer — The core offer frameworkhormozi-attract-offers — Premium/free/discount wrappershormozi-scarcity-urgency — Creating urgencyhormozi-bonuses — Adding value components
