content-repurpose

name	content-repurpose
description	Repurposes a single piece of content (blog post, transcript, newsletter, video script) into multiple platform-ready formats including social posts, email copy, threads, and short-form video scripts. Use when a user has existing content they want to distribute across multiple channels without writing everything from scratch.
allowed-tools	Read Grep Glob Write
metadata	{"author":"matthewhitcham","version":"1.0"}

Content Repurpose

When to Use This Skill

Use this skill when you have:

• A blog post, article, or long-form piece you want to distribute across channels
• A video or podcast transcript you want to turn into written content
• A newsletter issue you want to break into social posts
• Any single piece of content that should become 5-10 pieces across platforms

DO NOT use this skill for creating original content from scratch — this is for repurposing existing content only.

How It Works

EVERY PIECE OF REPURPOSED CONTENT MUST SOUND NATIVE TO ITS PLATFORM — NOT LIKE A COPY-PASTE WITH MINOR EDITS.

Phase 1: Extract the Core

Read the source content and pull out:

1. The one big idea — the single takeaway someone should remember
2. 3-5 supporting points — arguments, examples, or data that back the big idea
3. Quotable lines — phrases that work standalone (stats, bold claims, counterintuitive takes)
4. Story elements — any anecdotes, case studies, or personal experiences
5. Tactical advice — specific how-to steps, frameworks, or actionable tips

Present this extraction to the user before proceeding:

## Content Core

**Big idea:** [one sentence]

**Supporting points:**
1. [point]
2. [point]
3. [point]

**Best quotes:** [2-3 standalone lines]

**Story elements:** [brief list]

**Tactical takeaways:** [actionable items]

Wait for user confirmation or adjustments before Phase 2.

Phase 2: Repurpose by Channel

Transform the extracted core into each platform format. Default channels (skip any the user doesn't want):

X/Twitter Thread (5-10 tweets)

• Hook tweet: bold claim, surprising stat, or contrarian take — no hashtags on hook
• Each tweet = one idea, under 280 characters
• Use line breaks for readability
• End with a CTA tweet (follow, bookmark, repost)
• Add 1-3 relevant hashtags on final tweet ONLY

Example:

Most people create content once and let it die.

That one blog post you spent 6 hours on? It could become:
- 1 Twitter thread
- 1 LinkedIn post
- 3 Instagram carousels
- 1 newsletter issue
- 2 short-form video scripts

Here's exactly how (thread):

LinkedIn Post (150-300 words)

• Open with a hook line, then a line break
• Short paragraphs (1-3 sentences max)
• Professional but conversational tone
• Include a specific result, number, or lesson
• End with a question to drive comments
• 3-5 hashtags at the bottom

Example:

I stopped creating new content 3 months ago.

My engagement went UP 40%.

Here's what I did instead:

I took my best-performing blog post and turned it into
12 pieces of content across 4 platforms.

Same ideas. Different formats. Wider reach.

The key? Each piece has to feel NATIVE to the platform...

What's your best-performing piece of content? Drop it below.

#ContentStrategy #Solopreneur #ContentRepurposing

Instagram Caption (100-200 words)

• Hook in the first line (this shows before "more")
• Use emoji sparingly as bullet points or section breaks
• Conversational, direct tone
• End with a CTA (save, share, comment)
• 15-25 hashtags in a comment block below, NOT in the caption

Email Newsletter Snippet (200-400 words)

• Subject line: curiosity gap or specific benefit
• Personal opening (1-2 sentences, like writing to a friend)
• Core insight in 2-3 short paragraphs
• One clear CTA (reply, click, try something)
• P.S. line with a secondary hook

Short-Form Video Script (30-60 seconds)

• Hook (first 3 seconds): question, bold statement, or pattern interrupt
• Setup (10 seconds): context for why this matters
• Payoff (15-30 seconds): the key insight or steps
• CTA (5 seconds): follow, comment, or try it
• Include [VISUAL CUE] notes for on-screen text or B-roll

Example:

HOOK: "Stop making new content."

[TEXT ON SCREEN: "The repurposing framework"]

SETUP: "That blog post you spent all week on?
Most people post it once and move on.
Here's what to do instead."

PAYOFF: "Take your one big idea and break it into three parts.
Part one becomes a Twitter thread.
Part two becomes a LinkedIn post.
Part three becomes this — a 30-second video.
Same work. Five times the reach."

CTA: "Follow for more content systems that save you time."

Phase 3: Deliver and Organize

Present all repurposed content in a single organized output:

1. Platform sections — each clearly labeled with word/character counts
2. Posting order — which piece to post first for maximum cross-platform momentum (typically: Twitter thread > LinkedIn > Email > Instagram > Video)
3. Timing suggestion — stagger posts across 3-5 days, not all at once

IMPORTANT: If the user provides a file path, write each platform's content to a separate file:

output/
├── twitter-thread.md
├── linkedin-post.md
├── instagram-caption.md
├── email-snippet.md
└── video-script.md

Recovery

• Source content is too short (under 200 words): Ask the user for additional context or talking points before extracting. Do not pad thin content.
• Source content is off-brand or unclear: Ask the user to clarify their voice, audience, or main point before repurposing.
• User wants a platform not listed: Ask for platform constraints (character limit, tone, format) and create a custom format following the same extract-then-adapt approach.

Anti-Patterns

• DO NOT copy-paste the same text with minor tweaks across platforms
• DO NOT use generic hooks like "Here's what I learned" — every hook must be specific
• DO NOT add hashtags to Twitter hooks or LinkedIn opening lines
• DO NOT exceed platform character/word limits
• DO NOT include links in the repurposed content unless the user specifically provides them