| name | voice-lab |
| description | Build or refine a reusable creator voice profile for this repo. Turn writing samples into a practical voice guide that downstream skills can actually use. |
| metadata | {"openclaw":{"emoji":"🗣️","user-invocable":true}} |
Voice Lab
Build a voice profile for this repo's content pipeline.
This is not a generic brand exercise. The output should help downstream skills write hooks, angles, and concept bodies that sound like the creator, not like an AI summary.
Output File
Save the final profile to:
~/clawd/workspace/brand/voice-profile.md
If useful observations come up during the process, append them to:
~/clawd/workspace/brand/notes.md
Modes
1. Extract
Use when the user provides 3 or more writing samples.
Goal:
- infer the creator's voice from real material
- capture repeatable patterns, not vague adjectives
2. Build
Use when the user has little or no source material.
Goal:
- ask focused questions
- build a practical house voice for this project
3. Refine
Use when voice-profile.md already exists.
Goal:
- preserve what still works
- tighten weak sections
- add newly observed phrases, constraints, and platform preferences
Workflow
Step 1: Check for an existing profile
If ~/clawd/workspace/brand/voice-profile.md exists:
- summarize what it currently says
- ask whether to refine it or replace it
Step 2: Gather inputs
For Extract mode, collect:
- writing samples
- audience description
- topics they cover often
- topics or tones they want to avoid
For Build mode, ask about:
- audience
- expertise
- tone
- level of directness
- willingness to be contrarian
- proof style
- taboo phrases or styles
Step 3: Produce a practical profile
The profile must be useful to content-dna and the-forge.
Include these sections:
# Voice Profile
## Summary
## Audience
## Tone Sliders
- Direct vs soft
- Tactical vs inspirational
- Contrarian vs consensus
- Polished vs conversational
## Writing Rules
## Vocabulary To Lean Into
## Vocabulary To Avoid
## Signature Moves
## Hook Patterns
## Proof And Specificity Rules
## Platform Notes
- X
- LinkedIn
- Short video
- Newsletter
## No-Go List
## Sample Before/After Rewrites
Step 4: Validate before save
Generate three short samples in the proposed voice:
- an X opener
- a LinkedIn opening paragraph
- a short video hook
Ask the user if the voice feels right.
Step 5: Save
Save the final version to ~/clawd/workspace/brand/voice-profile.md.
If the user wants to keep evolving it, append extra observations to ~/clawd/workspace/brand/notes.md.
Rules
- Prefer concrete patterns over personality fluff.
- Capture rhythm, proof style, and sentence habits.
- Do not overwrite an existing profile silently.
- If samples conflict, say where the voice is mixed.
- Keep the profile compact enough for downstream prompting.
