landing-page

name	Landing Page
description	Build and A/B test a conversion-focused landing page from a brief, on-brand and measurable.
category	Marketing
version	1.0.0

Landing Page

Turn a campaign brief into a conversion-focused landing page, then test it.

When to use

• A campaign needs a dedicated destination for its traffic.
• An existing page underperforms and needs a rebuild or test.

Steps

1. Frame the single goal and the one action the visitor should take.
2. Structure — hero, proof, offer, FAQ, CTA. One idea per section.
3. Write copy in the company's brand voice; lead with value.
4. Build the page and wire analytics + the conversion event.
5. Test — run an A/B on the headline or CTA; call it at significance.

Output

A published page (behind approval), the tracked conversion event, and a short test plan with the metric that decides the winner.