product-value-proposition

# Value Proposition Lab ## Intent - Turn opportunity theses into sharp promises that resonate with target personas and platforms. - Use lightweight artifacts (narratives, prototypes, landing pages) to test resonance and pricing early. ## Inputs 1. Target persona canvas + JTBD statements. 2. Competitive teardown (positioning, pricing, retention hooks). 3. Measurement plan (success metrics, experiment KPIs, survey scripts). ## Workflow 1. **Promise crafting** - Write 3–5 alternative promise statements highlighting outcome, emotional payoff, and proof. - Stress-test for clarity, distinctiveness, believability. 2. **Artifact production** - Choose fastest medium: storyboard, Figma mock, interactive prototype, gameplay video, tokenomics sim. - Include pricing/commitment ask if relevant. 3. **Signal testing** - Run rapid qualitative tests (5–8 target users) plus at least one quantitative signal (ad test, waitlist opt-in, fake door). - Collect friction language and willingness-to-pay indicators. 4. **Decision log** - Rank propositions by signal strength vs. confidence; document go/hold/kill decisions. ## Verification - Experiments include control + clear success thresholds. - Learnings and next steps stored in shared experiment log. - Downstream teams notified when a proposition graduates to build stage.