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Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
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Baseado na classificação ocupacional SOC
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
Audit all campaign-level settings including location targeting method, start/end dates, and network settings.
| name | skill-004-ad-group-thematic-tightness |
| description | Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group). |
| allowed-tools | Read, Grep, Glob |
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group). Loosely themed ad groups reduce ad relevance and Quality Score because ad copy cannot match all keyword intents.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/keywords.md - Keywords per ad groupdata/account/campaigns/*/*/ads.md - Ad copy per ad groupdata/account/campaigns/*/*/ad_group.md - Ad group settingsdata/performance/campaigns/*/*/keywords_metrics_30_days.md - Keyword performance with QSReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type,
ad_group_criterion.quality_info.quality_score
FROM keyword_view
WHERE ad_group_criterion.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom if you need different date ranges or additional QS components.
| Condition | Severity |
|---|---|
| Keywords per ad group > 30 | Critical |
| Low thematic cohesion (multiple distinct themes) | Critical |
| Keywords per ad group < 3 | Warning |
| Ad copy doesn't match keyword themes | Warning |
| Average QS in ad group < 5 | Warning |
Use Short format by default. Use Detailed if user requests comprehensive analysis.
Short:
## Ad Group Thematic Tightness Audit
**Account:** [Name] | **Analyzed:** [X] ad groups | **Issues:** [Y]
### Critical ([Count])
- **[Ad Group]**: [X] keywords, multiple themes detected → Split into themed ad groups
### Warnings ([Count])
- **[Ad Group]**: Only [X] keywords → Merge with similar ad group or add variations
- **[Ad Group]**: Ad copy missing keyword themes → Update RSA headlines
### Recommendations
1. Split "[Ad Group]" into [X] themed groups
2. Target 10-15 keywords per ad group
Detailed adds: