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Check whether Search campaigns have inadvertently opted into the Google Display Network.
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Baseado na classificação ocupacional SOC
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Audit all campaign-level settings including location targeting method, start/end dates, and network settings.
| name | skill-006-display-network-optin |
| description | Check whether Search campaigns have inadvertently opted into the Google Display Network. |
| allowed-tools | Read, Grep, Glob |
Check whether Search campaigns have inadvertently opted into the Google Display Network. This default-on setting routes budget to low-intent display placements, reducing Search campaign efficiency.
Data Source: Custom GAQL Required
The standard export may not include target_content_network setting. Custom GAQL provides complete network settings and spend breakdown.
GAQL Query:
SELECT
campaign.id,
campaign.name,
campaign.advertising_channel_type,
campaign.network_settings.target_content_network,
segments.ad_network_type,
metrics.impressions,
metrics.clicks,
metrics.cost_micros,
metrics.conversions
FROM campaign
WHERE segments.date DURING LAST_30_DAYS
AND campaign.status = 'ENABLED'
Run via /google-ads:get-custom with query name display_network_audit.
advertising_channel_type = SEARCHtarget_content_network = truead_network_type to calculate Display spend as % of campaign total| Condition | Severity |
|---|---|
| Search campaign with Display Network enabled | Critical |
| Display spend >5% of Search campaign budget | Critical |
| Display conversions = 0 with >$50 spend | Critical |
| Display conv rate <50% of Search conv rate | Warning |
Use Short format by default. Use Detailed if user requests comprehensive analysis.
Short:
## Display Network Opt-in Audit
**Account:** [Name] | **Analyzed:** [X] Search campaigns | **Display Enabled:** [Y]
### Critical ([Count])
- **[Campaign]**: Display Network enabled, $[X] Display spend ([Y]% of campaign) → Disable
### Warnings ([Count])
- **[Campaign]**: Display conv rate [X]% vs Search [Y]% → Review and likely disable
### Recommendations
1. Disable Display Network on [X] Search campaigns
2. Estimated monthly savings: $[Y]
3. If Display reach needed, create dedicated Display campaigns
Detailed adds: