| name | cro |
| description | Conversion Rate Optimization — landing pages, signup flows, popups, A/B tests. 25-point framework. |
| allowed-tools | Read, Write, Glob, Grep |
CRO
Conversion Rate Optimization — landing pages, signup flows, popups, A/B tests. 25-point framework.
When this skill activates
Implicit: when the agent/task involves increasing conversions, reducing friction, or improving CTAs.
Explicit: "Use the cro skill to [task]."
Scope
This skill covers:
- Auditing landing pages, signup flows, popups, and email CTAs against the 25-point framework
- Identifying friction points and conversion blockers
- Writing CRO-specific recommendations (headline rewrites, CTA copy, social proof placement, form reduction)
- A/B test hypothesis generation (one variable at a time, per principle 16)
This skill does NOT cover:
- Full SEO audits → use
seo-content, seo-schema
- Analytics instrumentation → use
analytics
- Ad creative → use
ad-creative
Key concepts
Load .claude/workflows/cro-framework.md before executing any audit — it contains the 25-point checklist that governs all CRO work.
- Above-fold value prop — customer problem, no scroll required (principle 2)
- Single primary CTA — one action per page; multiple CTAs split attention and drop conversions
- Social proof near CTA — testimonials with faces/names/results placed at decision points (principle 6)
- Genuine urgency only — fake timers destroy trust permanently (principle 9)
- Message match — ad copy → landing headline must be consistent; broken promises = bounce (principle 5)
Process
- Load
plans/marketing-context.md — pull ICP, brand voice, forbidden words.
- Load
.claude/workflows/cro-framework.md — 25-point checklist is the audit baseline.
- Read the target asset (landing page, email, form, popup).
- Score against relevant framework principles (note which apply).
- Output ranked recommendations (highest-impact first).
- For each recommendation: state the principle, the current copy/state, and the proposed fix.
Output
When activated, this skill produces:
plans/marketing/<campaign>/cro-audit.md — scored findings + ranked recommendations- Inline recommendations in the conversation (for quick checks)
Cross-references
.claude/workflows/cro-framework.md — required 25-point framework (load before auditing)plans/marketing-context.md — required hub (ICP, brand voice).claude/workflows/marketing-rules.md — quality gates (copy quality, brand voice, E-E-A-T).claude/skills/marketing/README.md — full kit overview
Provenance
Imported from coreyhaines31/marketingskills and adapted for KitForge. Adaptations: KitForge frontmatter, scoped to marketing kit namespace (/mk:), wired to cro-framework.md 25-point checklist, references plans/marketing-context.md.
