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technical-seo-checker Use when the user asks to "technical SEO audit", "check page speed", "crawl issues", "Core Web Vitals", "site indexing problems", "my site is slow", "Google cannot crawl my site", "mobile issues", or "indexing problems". Performs technical SEO audits covering site speed, crawlability, indexability, mobile-friendliness, security, and structured data. Identifies technical issues preventing optimal search performance. For content and heading element issues, see on-page-seo-auditor. For link architecture, see internal-linking-optimizer.
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3 arquivos name technical-seo-checker description Use when the user asks to "technical SEO audit", "check page speed", "crawl issues", "Core Web Vitals", "site indexing problems", "my site is slow", "Google cannot crawl my site", "mobile issues", or "indexing problems". Performs technical SEO audits covering site speed, crawlability, indexability, mobile-friendliness, security, and structured data. Identifies technical issues preventing optimal search performance. For content and heading element issues, see on-page-seo-auditor. For link architecture, see internal-linking-optimizer. license Apache-2.0 metadata {"author":"aaron-he-zhu","version":"2.0.0","geo-relevance":"low","tags":["seo","technical seo","page speed","core web vitals","crawlability","indexability","mobile-friendly","site speed","security audit"],"triggers":["technical SEO audit","check page speed","crawl issues","Core Web Vitals","site indexing problems","mobile-friendly check","site speed","my site is slow","Google can't crawl my site","mobile issues","indexing problems"]}
Technical SEO Checker
SEO & GEO Skills Library npx skills add aaron-he-zhu/seo-geo-claude-skills
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This skill performs comprehensive technical SEO audits to identify issues that may prevent search engines from properly crawling, indexing, and ranking your site.
When to Use This Skill
Launching a new website
Diagnosing ranking drops
Pre-migration SEO audits
Regular technical health checks
Identifying crawl and index issues
Improving site performance
Fixing Core Web Vitals issues
What This Skill Does
Crawlability Audit : Checks robots.txt, sitemaps, crawl issuesIndexability Review : Analyzes index status and blockersSite Speed Analysis : Evaluates Core Web Vitals and performanceMobile-Friendliness : Checks mobile optimizationSecurity Check : Reviews HTTPS and security headersStructured Data Audit : Validates schema markupURL Structure Analysis : Reviews URL patterns and redirectsInternational SEO : Checks hreflang and localization
How to Use
Full Technical Audit Perform a technical SEO audit for [URL/domain]
Specific Issue Check Check Core Web Vitals for [URL]
Audit crawlability and indexability for [domain]
Pre-Migration Audit Technical SEO checklist for migrating [old domain] to [new domain]
Data Sources With ~~web crawler + ~~page speed tool + ~~CDN connected:
Claude can automatically crawl the entire site structure via ~~web crawler, pull Core Web Vitals and performance metrics from ~~page speed tool, analyze caching headers from ~~CDN, and fetch mobile-friendliness data. This enables comprehensive automated technical audits.
With manual data only:
Ask the user to provide:
Site URL(s) to audit
PageSpeed Insights screenshots or reports
robots.txt file content
sitemap.xml URL or file
Proceed with the full audit using provided data. Note in the output which findings are from automated crawl vs. manual review.
Instructions When a user requests a technical SEO audit:
Audit Crawlability
## Crawlability Analysis
### Robots.txt Review
**URL** : [domain]/robots.txt
**Status** : [Found/Not Found/Error]
**Current Content** :
[robots.txt content]
| Check | Status | Notes |
|-------|--------|-------|
| File exists | ✅/❌ | [notes] |
| Valid syntax | ✅/⚠️/❌ | [errors found] |
| Sitemap declared | ✅/❌ | [sitemap URL] |
| Important pages blocked | ✅/⚠️/❌ | [blocked paths] |
| Assets blocked | ✅/⚠️/❌ | [CSS/JS blocked?] |
| Correct user-agents | ✅/⚠️/❌ | [notes] |
**Issues Found**:
- [Issue 1]
- [Issue 2]
**Recommended robots.txt**:
User-agent: *
Allow: /
Disallow: /admin/
Disallow: /private/
Sitemap: https://example.com/sitemap.xml
---
### XML Sitemap Review
**Sitemap URL**: [URL]
**Status**: [Found/Not Found/Error]
| Check | Status | Notes |
|-------|--------|-------|
| Sitemap exists | ✅/❌ | [notes] |
| Valid XML format | ✅/⚠️/❌ | [errors] |
| In robots.txt | ✅/❌ | [notes] |
| Submitted to ~~search console | ✅/⚠️/❌ | [notes] |
| URLs count | [X] | [appropriate?] |
| Only indexable URLs | ✅/⚠️/❌ | [notes] |
| Includes priority | ✅/⚠️ | [notes] |
| Includes lastmod | ✅/⚠️ | [accurate?] |
**Issues Found**:
- [Issue 1]
---
### Crawl Budget Analysis
| Factor | Status | Impact |
|--------|--------|--------|
| Crawl errors | [X] errors | [Low/Med/High] |
| Duplicate content | [X] pages | [Low/Med/High] |
| Thin content | [X] pages | [Low/Med/High] |
| Redirect chains | [X] found | [Low/Med/High] |
| Orphan pages | [X] found | [Low/Med/High] |
**Crawlability Score**: [X]/10
Audit Indexability
## Indexability Analysis
### Index Status Overview
| Metric | Count | Notes |
|--------|-------|-------|
| Pages in sitemap | [X] | |
| Pages indexed | [X] | [source: site: search] |
| Index coverage ratio | [X]% | [good if >90%] |
### Index Blockers Check
| Blocker Type | Found | Pages Affected |
|--------------|-------|----------------|
| noindex meta tag | [X] | [list or "none"] |
| noindex X-Robots | [X] | [list or "none"] |
| Robots.txt blocked | [X] | [list or "none"] |
| Canonical to other | [X] | [list or "none"] |
| 4xx/5xx errors | [X] | [list or "none"] |
| Redirect loops | [X] | [list or "none"] |
### Canonical Tags Audit
| Check | Status | Notes |
|-------|--------|-------|
| Canonicals present | ✅/⚠️/❌ | [X]% of pages |
| Self-referencing | ✅/⚠️/❌ | [notes] |
| Consistent (HTTP/HTTPS) | ✅/⚠️/❌ | [notes] |
| Consistent (www/non-www) | ✅/⚠️/❌ | [notes] |
| No conflicting signals | ✅/⚠️/❌ | [notes] |
### Duplicate Content Issues
| Issue Type | Count | Examples |
|------------|-------|----------|
| Exact duplicates | [X] | [URLs] |
| Near duplicates | [X] | [URLs] |
| Parameter duplicates | [X] | [URLs] |
| WWW/non-WWW | [X] | [notes] |
| HTTP/HTTPS | [X] | [notes] |
**Indexability Score** : [X]/10
Audit Site Speed & Core Web Vitals
## Performance Analysis
### Core Web Vitals
| Metric | Mobile | Desktop | Target | Status |
|--------|--------|---------|--------|--------|
| LCP (Largest Contentful Paint) | [X]s | [X]s | <2.5s | ✅/⚠️/❌ |
| FID (First Input Delay) | [X]ms | [X]ms | <100ms | ✅/⚠️/❌ |
| CLS (Cumulative Layout Shift) | [X] | [X] | <0.1 | ✅/⚠️/❌ |
| INP (Interaction to Next Paint) | [X]ms | [X]ms | <200ms | ✅/⚠️/❌ |
### Additional Performance Metrics
| Metric | Value | Status |
|--------|-------|--------|
| Time to First Byte (TTFB) | [X]ms | ✅/⚠️/❌ |
| First Contentful Paint (FCP) | [X]s | ✅/⚠️/❌ |
| Speed Index | [X] | ✅/⚠️/❌ |
| Total Blocking Time | [X]ms | ✅/⚠️/❌ |
| Page Size | [X]MB | ✅/⚠️/❌ |
| Requests | [X] | ✅/⚠️/❌ |
### Performance Issues
**LCP Issues** :
- [Issue]: [Impact] - [Solution]
- [Issue]: [Impact] - [Solution]
**CLS Issues** :
- [Issue]: [Impact] - [Solution]
**Resource Loading** :
| Resource Type | Count | Size | Issues |
|---------------|-------|------|--------|
| Images | [X] | [X]MB | [notes] |
| JavaScript | [X] | [X]MB | [notes] |
| CSS | [X] | [X]KB | [notes] |
| Fonts | [X] | [X]KB | [notes] |
### Optimization Recommendations
**High Impact** :
1. [Recommendation] - Est. improvement: [X]s
2. [Recommendation] - Est. improvement: [X]s
**Medium Impact** :
1. [Recommendation]
2. [Recommendation]
**Performance Score** : [X]/10
Audit Mobile-Friendliness
## Mobile Optimization Analysis
### Mobile-Friendly Test
| Check | Status | Notes |
|-------|--------|-------|
| Mobile-friendly overall | ✅/❌ | [notes] |
| Viewport configured | ✅/❌ | [viewport tag] |
| Text readable | ✅/⚠️/❌ | Font size: [X]px |
| Tap targets sized | ✅/⚠️/❌ | [notes] |
| Content fits viewport | ✅/❌ | [notes] |
| No horizontal scroll | ✅/❌ | [notes] |
### Responsive Design Check
| Element | Desktop | Mobile | Issues |
|---------|---------|--------|--------|
| Navigation | [status] | [status] | [notes] |
| Images | [status] | [status] | [notes] |
| Forms | [status] | [status] | [notes] |
| Tables | [status] | [status] | [notes] |
| Videos | [status] | [status] | [notes] |
### Mobile-First Indexing
| Check | Status | Notes |
|-------|--------|-------|
| Mobile version has all content | ✅/⚠️/❌ | [notes] |
| Mobile has same structured data | ✅/⚠️/❌ | [notes] |
| Mobile has same meta tags | ✅/⚠️/❌ | [notes] |
| Mobile images have alt text | ✅/⚠️/❌ | [notes] |
**Mobile Score** : [X]/10
Audit Security & HTTPS
## Security Analysis
### HTTPS Status
| Check | Status | Notes |
|-------|--------|-------|
| SSL certificate valid | ✅/❌ | Expires: [date] |
| HTTPS enforced | ✅/❌ | [redirects properly?] |
| Mixed content | ✅/⚠️/❌ | [X] issues |
| HSTS enabled | ✅/⚠️ | [notes] |
| Certificate chain | ✅/⚠️/❌ | [notes] |
### Security Headers
| Header | Present | Value | Recommended |
|--------|---------|-------|-------------|
| Content-Security-Policy | ✅/❌ | [value] | [recommendation] |
| X-Frame-Options | ✅/❌ | [value] | DENY or SAMEORIGIN |
| X-Content-Type-Options | ✅/❌ | [value] | nosniff |
| X-XSS-Protection | ✅/❌ | [value] | 1; mode=block |
| Referrer-Policy | ✅/❌ | [value] | [recommendation] |
**Security Score** : [X]/10
Audit URL Structure
## URL Structure Analysis
### URL Pattern Review
| Check | Status | Notes |
|-------|--------|-------|
| HTTPS URLs | ✅/⚠️/❌ | [X]% HTTPS |
| Lowercase URLs | ✅/⚠️/❌ | [notes] |
| No special characters | ✅/⚠️/❌ | [notes] |
| Readable/descriptive | ✅/⚠️/❌ | [notes] |
| Appropriate length | ✅/⚠️/❌ | Avg: [X] chars |
| Keywords in URLs | ✅/⚠️/❌ | [notes] |
| Consistent structure | ✅/⚠️/❌ | [notes] |
### URL Issues Found
| Issue Type | Count | Examples |
|------------|-------|----------|
| Dynamic parameters | [X] | [URLs] |
| Session IDs in URLs | [X] | [URLs] |
| Uppercase characters | [X] | [URLs] |
| Special characters | [X] | [URLs] |
| Very long URLs (>100) | [X] | [URLs] |
### Redirect Analysis
| Check | Status | Notes |
|-------|--------|-------|
| Redirect chains | [X] found | [max chain length] |
| Redirect loops | [X] found | [URLs] |
| 302 → 301 needed | [X] found | [URLs] |
| Broken redirects | [X] found | [URLs] |
**URL Score** : [X]/10
Audit Structured Data
CORE-EEAT alignment : Schema markup quality maps to O05 (Schema Markup) in the CORE-EEAT benchmark. See content-quality-auditor for full content quality audit.
## Structured Data Analysis
### Schema Markup Found
| Schema Type | Pages | Valid | Errors |
|-------------|-------|-------|--------|
| [Type 1] | [X] | ✅/❌ | [errors] |
| [Type 2] | [X] | ✅/❌ | [errors] |
### Validation Results
**Errors** :
- [Error 1]: [affected pages] - [solution]
- [Error 2]: [affected pages] - [solution]
**Warnings** :
- [Warning 1]: [notes]
### Missing Schema Opportunities
| Page Type | Current Schema | Recommended |
|-----------|----------------|-------------|
| Blog posts | [current] | Article + FAQ |
| Products | [current] | Product + Review |
| Homepage | [current] | Organization |
**Structured Data Score** : [X]/10
Audit International SEO (if applicable)
## International SEO Analysis
### Hreflang Implementation
| Check | Status | Notes |
|-------|--------|-------|
| Hreflang tags present | ✅/❌ | [notes] |
| Self-referencing | ✅/⚠️/❌ | [notes] |
| Return tags present | ✅/⚠️/❌ | [notes] |
| Valid language codes | ✅/⚠️/❌ | [notes] |
| x-default tag | ✅/⚠️ | [notes] |
### Language/Region Targeting
| Language | URL | Hreflang | Status |
|----------|-----|----------|--------|
| [en-US] | [URL] | [tag] | ✅/⚠️/❌ |
| [es-ES] | [URL] | [tag] | ✅/⚠️/❌ |
**International Score** : [X]/10
Generate Technical Audit Summary
# Technical SEO Audit Report
**Domain** : [domain]
**Audit Date** : [date]
**Pages Analyzed** : [X]
## Overall Technical Health: [X]/100
Score Breakdown:
████████░░ Crawlability: 8/10
███████░░░ Indexability: 7/10
█████░░░░░ Performance: 5/10
████████░░ Mobile: 8/10
█████████░ Security: 9/10
██████░░░░ URL Structure: 6/10
█████░░░░░ Structured Data: 5/10
## Critical Issues (Fix Immediately)
1. **[Issue]**: [Impact]
- Affected: [pages/scope]
- Solution: [specific fix]
- Priority: 🔴 Critical
2. **[Issue]**: [Impact]
- Affected: [pages/scope]
- Solution: [specific fix]
- Priority: 🔴 Critical
## High Priority Issues
1. **[Issue]**: [Solution]
2. **[Issue]**: [Solution]
## Medium Priority Issues
1. **[Issue]**: [Solution]
2. **[Issue]**: [Solution]
## Quick Wins
These can be fixed quickly for immediate improvement:
1. [Quick fix 1]
2. [Quick fix 2]
3. [Quick fix 3]
## Implementation Roadmap
### Week 1: Critical Fixes
- [ ] [Task 1]
- [ ] [Task 2]
### Week 2-3: High Priority
- [ ] [Task 1]
- [ ] [Task 2]
### Week 4+: Optimization
- [ ] [Task 1]
- [ ] [Task 2]
## Monitoring Recommendations
Set up alerts for:
- Core Web Vitals drops
- Crawl error spikes
- Index coverage changes
- Security issues
Validation Checkpoints
Input Validation
Output Validation
Example User : "Check the technical SEO of cloudhosting.com"
# Technical SEO Audit Report
**Domain** : cloudhosting.com
**Audit Date** : 2024-09-15
**Pages Analyzed** : 312
## Crawlability Analysis
### Robots.txt Review
**URL** : cloudhosting.com/robots.txt
**Status** : Found
| Check | Status | Notes |
|-------|--------|-------|
| File exists | ✅ | 200 response |
| Valid syntax | ⚠️ | Wildcard pattern `Disallow: /*?` too aggressive — blocks faceted pages |
| Sitemap declared | ❌ | No Sitemap directive in robots.txt |
| Important pages blocked | ⚠️ | /pricing/ blocked by `Disallow: /pricing` rule |
| Assets blocked | ✅ | CSS/JS accessible |
**Issues Found** :
- Sitemap URL not declared in robots.txt
- `/pricing/` inadvertently blocked — high-value commercial page
### XML Sitemap Review
**Sitemap URL** : cloudhosting.com/sitemap.xml
**Status** : Found (not referenced in robots.txt)
| Check | Status | Notes |
|-------|--------|-------|
| Sitemap exists | ✅ | Valid XML, 287 URLs |
| Only indexable URLs | ❌ | 23 noindex URLs included |
| Includes lastmod | ⚠️ | All dates set to 2023-01-01 — not accurate |
**Crawlability Score** : 5/10
## Performance Analysis
### Core Web Vitals
| Metric | Mobile | Desktop | Target | Status |
|--------|--------|---------|--------|--------|
| LCP (Largest Contentful Paint) | 4.8s | 2.1s | <2.5s | ❌ Mobile / ✅ Desktop |
| FID (First Input Delay) | 45ms | 12ms | <100ms | ✅ / ✅ |
| CLS (Cumulative Layout Shift) | 0.24 | 0.08 | <0.1 | ❌ Mobile / ✅ Desktop |
| INP (Interaction to Next Paint) | 380ms | 140ms | <200ms | ❌ Mobile / ✅ Desktop |
### Additional Performance Metrics
| Metric | Value | Status |
|--------|-------|--------|
| Time to First Byte (TTFB) | 1,240ms | ❌ |
| Page Size | 3.8MB | ❌ |
| Requests | 94 | ⚠️ |
**LCP Issues** :
- Uncompressed hero image (2.4MB PNG): Convert to WebP, est. save 1.9MB
- No CDN detected: TTFB 1,240ms from origin server
**CLS Issues** :
- Ad banner at top of page injects without reserved height (0.18 shift contribution)
**Performance Score** : 3/10
## Security Analysis
### HTTPS Status
| Check | Status | Notes |
|-------|--------|-------|
| SSL certificate valid | ✅ | Expires: 2025-03-22 |
| HTTPS enforced | ⚠️ | http://cloudhosting.com returns 200 instead of 301 redirect |
| Mixed content | ❌ | 7 images loaded over HTTP on /features/ page |
| HSTS enabled | ❌ | Header not present |
**Security Score** : 5/10
## Structured Data Analysis
### Schema Markup Found
| Schema Type | Pages | Valid | Errors |
|-------------|-------|-------|--------|
| Organization | 1 (homepage) | ✅ | None |
| Article | 0 | — | Missing on 48 blog posts |
| Product | 0 | — | Missing on 5 plan pages |
| FAQ | 0 | — | Missing on 12 pages with FAQ content |
**Structured Data Score** : 3/10
## Overall Technical Health: 42/100
Score Breakdown:
█████░░░░░ Crawlability: 5/10
██████░░░░ Indexability: 6/10
███░░░░░░░ Performance: 3/10
██████░░░░ Mobile: 6/10
█████░░░░░ Security: 5/10
██████░░░░ URL Structure: 6/10
███░░░░░░░ Structured Data: 3/10
## Priority Issues
### 🔴 Critical (Fix Immediately)
1. **Mobile LCP 4.8s (target <2.5s)** — Compress hero image to WebP (est. save 1.9MB) and implement a CDN to reduce TTFB from 1,240ms to <400ms.
### 🟡 Important (Fix Soon)
2. **HTTP not redirecting to HTTPS** — Add 301 redirect from http:// to https:// and enable HSTS header. 7 mixed-content images on /features/ need URL updates.
### 🟢 Minor (Optimize)
3. **No Article/FAQ schema on blog posts** — Add Article schema to 48 blog posts and FAQ schema to 12 FAQ pages for rich result eligibility.
Technical SEO Checklist ### Crawlability
- [ ] robots.txt is valid and not blocking important content
- [ ] XML sitemap exists and is submitted to ~~search console
- [ ] No crawl errors in ~~search console
- [ ] No redirect chains or loops
### Indexability
- [ ] Important pages are indexable
- [ ] Canonical tags are correct
- [ ] No duplicate content issues
- [ ] Pagination is handled correctly
### Performance
- [ ] Core Web Vitals pass
- [ ] Page speed under 3 seconds
- [ ] Images are optimized
- [ ] JS/CSS are minified
### Mobile
- [ ] Mobile-friendly test passes
- [ ] Viewport is configured
- [ ] Touch elements are properly sized
### Security
- [ ] HTTPS is enforced
- [ ] SSL certificate is valid
- [ ] No mixed content
- [ ] Security headers present
### Structure
- [ ] URLs are clean and descriptive
- [ ] Site architecture is logical
- [ ] Internal linking is strong
Tips for Success
Prioritize by impact - Fix critical issues firstMonitor continuously - Use ~~search console alertsTest changes - Verify fixes work before deploying widelyDocument everything - Track changes for troubleshootingRegular audits - Schedule quarterly technical reviews
Technical SEO Severity Framework
Issue Classification Severity Impact Description Examples Response Time Critical Prevents indexation or causes site-wide issues Robots.txt blocking site, noindex on key pages, site-wide 500 errors Same day High Significantly impacts rankings or user experience Slow page speed, missing hreflang, duplicate content, redirect chains Within 1 week Medium Affects specific pages or has moderate impact Missing schema, suboptimal canonicals, thin content pages Within 1 month Low Minor optimization opportunities Image compression, minor CLS issues, non-essential schema missing Next quarter
Technical Debt Prioritization Matrix Factor Weight Assessment Pages affected 30% Site-wide > Section > Single page Revenue impact 25% Revenue pages > Blog > Utility pages Fix difficulty 20% Config change < Template change < Code rewrite Competitive impact 15% Competitors passing you > parity > you ahead Crawl budget waste 10% High waste > Moderate > Minimal
Core Web Vitals Optimization Quick Reference
LCP (Largest Contentful Paint) Optimization Root Cause Detection Fix Large hero image PageSpeed Insights Serve WebP, resize to container, add loading="lazy" Render-blocking CSS/JS DevTools Coverage Defer non-critical, inline critical CSS Slow server response TTFB >800ms CDN, server-side caching, upgrade hosting Third-party scripts DevTools Network Defer/async, use facade pattern
CLS (Cumulative Layout Shift) Optimization Root Cause Detection Fix Images without dimensions DevTools Add explicit width/height attributes Ads/embeds without reserved space Visual inspection Set min-height on containers Web fonts causing FOUT DevTools font-display: swap + preload fonts Dynamic content injection Visual inspection Reserve space with CSS
INP (Interaction to Next Paint) Optimization Root Cause Detection Fix Long JavaScript tasks DevTools Performance Break into smaller tasks, use requestIdleCallback Heavy event handlers DevTools Debounce/throttle, use passive listeners Main thread blocking DevTools Web workers for heavy computation
Reference Materials
Related Skills 