content-gap-analysis

name	content-gap-analysis
description	Use when the user asks to "find content gaps", "what am I missing", "topics to cover", "content opportunities", "what do competitors write about that I do not", "what topics am I missing", "topics my competitors cover that I lack", or "where are my content blind spots". Identifies content opportunities by finding topics and keywords your competitors cover that you do not. Reveals untapped content potential and strategic gaps in your content strategy. For broader competitive intelligence, see competitor-analysis. For general keyword discovery, see keyword-research.
license	Apache-2.0
metadata	{"author":"aaron-he-zhu","version":"2.0.0","geo-relevance":"medium","tags":["seo","geo","content gaps","content opportunities","topic analysis","content strategy","competitive content"],"triggers":["find content gaps","what am I missing","topics to cover","content opportunities","what do competitors write about","untapped topics","content strategy gaps","what topics am I missing","they cover this but I don't","where are my content blind spots"]}

Content Gap Analysis

SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills

Browse all 20 skills

Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis

Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator

Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher

Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager

Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management

This skill identifies content opportunities by analyzing gaps between your content and competitors'. Find topics you're missing, keywords you could target, and content formats you should create.

When to Use This Skill

• Planning content strategy and editorial calendar
• Finding quick-win content opportunities
• Understanding where competitors outperform you
• Identifying underserved topics in your niche
• Expanding into adjacent topic areas
• Prioritizing content creation efforts
• Finding GEO opportunities competitors miss

What This Skill Does

1. Keyword Gap Analysis: Finds keywords competitors rank for that you don't
2. Topic Coverage Mapping: Identifies topic areas needing more content
3. Content Format Gaps: Reveals missing content types (videos, tools, guides)
4. Audience Need Mapping: Matches gaps to audience journey stages
5. GEO Opportunity Detection: Finds AI-answerable topics you're missing
6. Priority Scoring: Ranks gaps by impact and effort
7. Content Calendar Creation: Plans gap-filling content schedule

How to Use

Basic Gap Analysis

Find content gaps between my site [URL] and [competitor URLs]

What content am I missing compared to my top 3 competitors?

Topic-Specific Analysis

Find content gaps in [topic area] compared to industry leaders

What [content type] do competitors have that I don't?

Audience-Focused

What content gaps exist for [audience segment] in my niche?

Data Sources

See CONNECTORS.md for tool category placeholders.

With ~~SEO tool + ~~search console + ~~analytics + ~~AI monitor connected: Automatically pull your site's content inventory from ~~search console and ~~analytics (indexed pages, traffic per page, keywords ranking), competitor content data from ~~SEO tool (ranking keywords, top pages, backlink counts), and AI citation patterns from ~~AI monitor. Keyword overlap analysis and gap identification can be automated.

With manual data only: Ask the user to provide:

1. Your site URL and content inventory (list of published content with topics)
2. Competitor URLs (3-5 sites)
3. Your current traffic and keyword performance (if available)
4. Known content strengths and weaknesses
5. Industry context and business goals

Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.

Instructions

When a user requests content gap analysis:

1. Define Analysis Scope

   Clarify parameters:

   ### Analysis Parameters
   
   **Your Site**: [URL]
   **Competitors to Analyze**: [URLs or "identify for me"]
   **Topic Focus**: [specific area or "all"]
   **Content Types**: [blogs, guides, tools, videos, or "all"]
   **Audience**: [target audience]
   **Business Goals**: [traffic, leads, authority, etc.]
   

2. Audit Your Existing Content

   ## Your Content Inventory
   
   **Total Indexed Pages**: [X]
   **Content by Type**:
   - Blog posts: [X]
   - Landing pages: [X]
   - Resource pages: [X]
   - Tools/calculators: [X]
   - Case studies: [X]
   
   **Content by Topic Cluster**:
   
   | Topic | Articles | Keywords Ranking | Traffic |
   |-------|----------|------------------|---------|
   | [topic 1] | [X] | [X] | [X] |
   | [topic 2] | [X] | [X] | [X] |
   | [topic 3] | [X] | [X] | [X] |
   
   **Top Performing Content**:
   1. [Title] - [traffic] visits - [keywords] keywords
   2. [Title] - [traffic] visits - [keywords] keywords
   3. [Title] - [traffic] visits - [keywords] keywords
   
   **Content Strengths**:
   - [Strength 1]
   - [Strength 2]
   
   **Content Weaknesses**:
   - [Weakness 1]
   - [Weakness 2]
   

3. Analyze Competitor Content

   ## Competitor Content Analysis
   
   ### Competitor 1: [Name/URL]
   
   **Content Volume**: [X] pages
   **Monthly Traffic**: [X] visits
   
   **Content Distribution**:
   | Type | Count | Est. Traffic |
   |------|-------|--------------|
   | Blog posts | [X] | [X] |
   | Guides | [X] | [X] |
   | Tools | [X] | [X] |
   | Videos | [X] | [X] |
   
   :
   | Topic | Articles | Your Coverage |
   |-------|----------|---------------|
   | [topic] | [X] | [X or "None"] |
   
   :
    [Content piece] - [traffic] - [why it works]
    [Content piece] - [traffic] - [why it works]
   
   [Repeat for each competitor]
   

Validation Checkpoints

Input Validation

• Your content inventory is complete or representative sample provided
• Competitor URLs identified (minimum 2-3 competitors)
• Analysis scope defined (specific topics or comprehensive)
• Business goals and priorities clarified

Output Validation

• Every recommendation cites specific data points (not generic advice)
• Gap analysis compares like-to-like content (topic clusters to topic clusters)
• Priority scoring based on measurable criteria (volume, difficulty, business fit)
• Content calendar maps gaps to realistic timeframes
• Source of each data point clearly stated (~~SEO tool data, ~~analytics data, ~~AI monitor data, user-provided, or estimated)

Example

User: "Find content gaps for my SaaS marketing blog compared to HubSpot and Drift"

Output:

# Content Gap Analysis: SaaS Marketing Blog

## Executive Summary

Compared to HubSpot and Drift, your blog has significant gaps in:
1. **Interactive tools** - They have 15+, you have 0
2. **Comparison content** - Missing "[Your Tool] vs [Competitor]" pages
3. **GEO-optimized definitions** - No glossary or term definitions

Total opportunity: ~25,000 monthly visits from 45 keyword gaps

## Top Keyword Gaps

### Quick Wins (Difficulty <40)

| Keyword | Volume | Difficulty | Who Ranks |
|---------|--------|------------|-----------|
| saas marketing metrics | 1,200 | 32 | HubSpot #3 |
| b2b email sequences | 890 | 28 | Drift #5 |
| saas onboarding emails | 720 | 25 | Neither! |
| marketing qualified lead definition | 1,800 | 35 | HubSpot #1 |

### Content Format Gaps

**You're missing**:
- [ ] Interactive ROI calculator (HubSpot gets 15k visits/mo from theirs)
- [ ] Email template library (Drift's gets 8k visits/mo)
- [ ] Marketing glossary (HubSpot's definition pages rank for 500+ keywords)

## Recommended Content Calendar

**Week 1**: "SaaS Marketing Metrics: Complete Guide" (Quick win)
**Week 2**: "What is a Marketing Qualified Lead?" (GEO opportunity)
**Week 3**: "B2B Email Sequence Templates" (Format gap)
**Week 4**: "[Your Tool] vs HubSpot" (Comparison gap)

Advanced Analysis

Competitive Cluster Comparison

Compare our topic cluster coverage for [topic] vs top 5 competitors

Temporal Gap Analysis

What content have competitors published in the last 6 months that we haven't covered?

Intent-Based Gaps

Find gaps in our [commercial/informational] intent content

Tips for Success

1. Focus on actionable gaps - Not all gaps are worth filling
2. Consider your resources - Prioritize based on ability to execute
3. Quality over quantity - Better to fill 5 gaps well than 20 poorly
4. Track what works - Measure gap-filling success
5. Update regularly - Gaps change as competitors publish
6. Include GEO opportunities - Don't just optimize for traditional search

Content Audit Comparison Framework

Content Coverage Matrix

Map content coverage across competitors by topic and format:

Topic/Theme	Your Content	Competitor A	Competitor B	Gap?	Priority
[Topic 1]	Blog post	Blog series, webinar	Nothing	Opp for B	High
[Topic 2]	Nothing	Whitepaper	Blog, video	Gap for you	High
[Topic 3]	Case study	Nothing	Case study	Parity	Low

Content Type Coverage Matrix

Content Format	You	Comp A	Comp B	Comp C	Market Expectation
Blog posts	✅	✅	✅	✅	Table stakes
How-to guides	✅	✅	❌	✅	Expected
Video content	❌	✅	✅	✅	Growing expectation
Interactive tools	❌	❌	❌	✅	Differentiator
Research/data	❌	✅	❌	❌	High-value linkbait
Templates/downloads	✅	❌	✅	❌	Lead generation
Podcasts	❌	❌	✅	❌	Emerging
Comparison pages	✅	✅	✅	❌	Commercial intent

Funnel Stage Gap Analysis

Content Funnel Mapping

Funnel Stage	Content Purpose	Expected Formats	Gap Signals
Awareness	Attract new visitors	Blog, social, video, PR	Low organic traffic, low brand searches
Consideration	Educate and engage	Guides, comparisons, webinars	High bounce rate, low pages/session
Decision	Convert visitors	Case studies, pricing, demos, trials	Low conversion rate
Retention	Keep customers	Help docs, email sequences, community	High churn, low engagement
Advocacy	Turn customers to promoters	Review programs, referral content	Low referral traffic

Gap Prioritization Scoring

Impact x Effort Matrix

Score each gap 1-5 on both dimensions:

Impact Factor	Weight	How to Assess
Search demand	30%	Keyword volume for gap topic
Competitive density	25%	How many competitors cover this?
Business relevance	25%	How close to your core offering?
Funnel stage need	20%	Which funnel stages are weakest?

Priority = High Impact + Low Effort first

Reference Materials

• Gap Analysis Frameworks — Content audit templates, funnel mapping, and gap prioritization methodologies

Related Skills

• keyword-research — Deep-dive on gap keywords
• competitor-analysis — Understand competitor strategies
• seo-content-writer — Create gap-filling content
• content-refresher — Refresh existing content to fill identified gaps
• internal-linking-optimizer — Identify and fix internal linking gaps
• backlink-analyzer — Analyze link gap opportunities
• memory-management — Track content gaps over time