name	structured-data-design
description	Use when adding schema.org structured data to a site. Covers the schemas that matter (Product, FAQ, Organization, BreadcrumbList), JSON-LD vs microdata, and the rich-result patterns.

Structured Data Design

Structured data unlocks rich results in search.

Critical schemas

Product (for pricing pages). FAQ (for FAQ sections). Organization (for company info). BreadcrumbList (for navigation paths). Article (for blog posts).

JSON-LD over microdata

JSON-LD in head tag. Easier to maintain. Google's preferred format.

Validation

Use Google's Rich Results Test. Check Search Console for errors.

Common mistakes

Structured data for content that doesn't exist on the page (cloaking). FAQ schema with too many entries (Google ignores). Outdated schema after content changes.

Where this fits in X3 Compass

Applied across the X3 Compass design system.

name	structured-data-design
description	Use when adding schema.org structured data to a site. Covers the schemas that matter (Product, FAQ, Organization, BreadcrumbList), JSON-LD vs microdata, and the rich-result patterns.