content-refresher

name	content-refresher
description	Use when updating outdated content, fixing traffic/ranking decay, refreshing stats, adding new sections, or improving freshness signals. 内容更新/排名恢复
version	9.9.5
license	Apache-2.0
compatibility	Claude Code, skills.sh, ClawHub, Vercel Labs, Cursor, Windsurf, Codex CLI, Amp, Gemini CLI, Kimi Code, Qwen Code, CodeBuddy
homepage	https://github.com/aaron-he-zhu/seo-geo-claude-skills
when_to_use	Use when updating outdated content, refreshing old articles, improving declining pages, or adding new information to existing content.
argument-hint	<URL of outdated content>
metadata	{"author":"aaron-he-zhu","version":"9.9.5","geo-relevance":"medium","tags":["seo","geo","content-refresh","content-update","content-decay","ranking-recovery","evergreen-content","content-lifecycle","内容更新","コンテンツ更新","콘텐츠갱신","actualizar-contenido"],"triggers":["update old content","refresh content","content is outdated","content decay","content refresh strategy","traffic is dropping","ranking dropped","this post is outdated","my old content needs updating","how to fix declining traffic","how often should I update content","Clearscope content refresh","MarketMuse content update","内容更新","内容刷新","排名恢复","内容衰减","内容生命周期","排名下降了","文章过时了","流量掉了","老文章怎么办","コンテンツ更新","コンテンツリフレッシュ","記事更新","콘텐츠 갱신","콘텐츠 업데이트","순위 하락","순위 하락 원인","오래된 글 어떻게 해?","actualizar contenido","refrescar contenido antiguo","atualizar conteúdo"]}

Content Refresher

Identifies outdated content, scores decay/freshness, prioritizes refresh work, and produces update plans with GEO and republishing guidance.

Quick Start

Find content on [domain] that needs refreshing
Which of my blog posts have lost the most traffic?
Refresh this article for [current year]: [URL/content]
Update this content to outrank [competitor URL]: [your URL]
Create a content refresh strategy for [domain/topic]

Skill Contract

Expected output: a scored diagnosis, prioritized repair plan, and a short handoff summary ready for memory/audits/.

• Reads: the current page or site state, symptoms, prior audits, and current priorities from CLAUDE.md and the shared State Model when available.
• Writes: a user-facing audit or optimization plan plus a reusable summary that can be stored under memory/audits/.
• Promotes: blocking defects, repeated weaknesses, and fix priorities to memory/open-loops.md and memory/decisions.md.
• Next handoff: use the Next Best Skill below when the repair path is clear.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Use ~~analytics, ~~search console, and ~~SEO tool when connected; otherwise ask for traffic data, ranking history, publish dates, candidate URLs, and competitor examples. See CONNECTORS.md.

Instructions

When a user requests content refresh help:

1. CORE-EEAT Quick Score -- Estimate all 8 dimensions, prioritize red/yellow areas, and hand off to content-quality-auditor for full scoring when needed.
2. Identify Refresh Candidates -- Use age, dated claims, declining traffic, lost rankings, broken links, SERP shifts, and missing topics.
3. Analyze Page-Level Decay -- Compare 6-month-old vs current performance, keyword deltas, SERP intent, competitor updates, and the why-refresh rationale.
4. Define Updates Needed -- Capture outdated elements, competitor/PAA gaps, SEO updates, GEO updates, links, images, sources, and dates.
5. Create Refresh Plan -- Specify title, structure, new sections, refreshed statistics, internal/external links, images, and validation requirements.
6. Write Refresh Content -- Draft updated intro, replacement sections, refreshed facts, FAQ answers, and Changes Made notes.
7. Optimize for GEO -- Add 40-60 word definitions, quotable statements, Q&A, dated citations, and standalone factual statements.
8. Set Republishing Strategy -- Use published-date update for 50%+ new content, last-updated date for 20-50%, original date for <20%; update schema, sitemap lastmod, cache, Search Console, and 4-6 week monitoring.
9. Create Refresh Report -- Summarize completed changes, expected outcomes, owners, next review date, and open loops.

Reference: references/refresh-templates.md has compact templates for steps 2-9.

Example

User: "Refresh my blog post about 'best cloud hosting providers'"

Output: CORE-EEAT quick score flags weak Referenceability, Experience, and Trust; recommends pricing refresh, broken-link fixes, author credential additions, affiliate disclosure, and a Changes Made block ready for republish.

Reference: See references/refresh-example.md for the full worked example and checklist.

Tips for Success

Prioritize by ROI/search demand, make substantive improvements instead of date-only edits, add stronger evidence than competitors, track post-publish rankings/traffic, and treat every refresh as a GEO citation opportunity.

Reference data: references/content-decay-signals.md covers decay signals, lifecycle stages, refresh-vs-rewrite decisions, and content-type strategy.

Save Results

Ask to save results; if yes, write a dated summary to memory/audits/content-refresher/YYYY-MM-DD-<topic>.md. Append veto-level issues to memory/hot-cache.md automatically.

Gate check recommended: Run content-quality-auditor on refreshed content before republishing.

Reference Materials

• Content Decay Signals -- Decay indicators, lifecycle stages, and refresh triggers by content type
• Refresh Templates -- Compact templates for steps 2-9
• Refresh Example & Checklist -- Full worked example and pre/post-refresh checklist

Next Best Skill

Primary: content-quality-auditor -- re-score refreshed content before shipping.