// Execute AdCP Brand Protocol operations with brand agents - get brand identity data, search for licensable rights, acquire rights for campaigns, and manage existing grants. Use when users want to look up brand identities, find talent or IP for licensing, or manage rights grants.
Execute AdCP Media Buy Protocol operations with sales agents - discover advertising products, create and manage campaigns, sync creatives, and track delivery. Use when users want to buy advertising, create media buys, interact with ad sales agents, or test advertising APIs.
Execute AdCP Creative Protocol operations with creative agents - build creatives from briefs or existing assets, preview renderings, and discover format specifications. Use when users want to generate or transform ad creatives, preview how ads will look, or understand creative format requirements.
Wire-level invariants for any AdCP buyer call — idempotency_key replay semantics, account `oneOf` variants, async `status:'submitted'`+`task_id` polling, error recovery from `adcp_error.issues[]`. Load before any per-protocol task skill (adcp-media-buy, adcp-creative, adcp-signals, adcp-governance, adcp-si, adcp-brand) when calling an AdCP agent as a buyer.
Execute AdCP Governance Protocol operations with governance agents - manage property lists, collection lists, content standards, and campaign governance (plans, checks, outcomes, audit trail). Use when users want to create include/exclude lists, set up brand safety rules, validate content delivery, register campaign plans, validate actions against policy, or produce internal/shareable audit trails.
Execute AdCP Sponsored Intelligence (SI) Protocol operations with brand agents - start conversational sessions, send messages, preview offerings, and manage session lifecycle. Use when users want to have conversations with brand agents, explore product offerings, or manage sponsored interactions.
Execute AdCP Signals Protocol operations with signal agents - discover audience signals using natural language and activate them on DSPs or sales agents. Use when users want to find targeting data, activate audience segments, or work with signal providers.
| name | adcp-brand |
| description | Execute AdCP Brand Protocol operations with brand agents - get brand identity data, search for licensable rights, acquire rights for campaigns, and manage existing grants. Use when users want to look up brand identities, find talent or IP for licensing, or manage rights grants. |
This skill enables you to execute the AdCP Brand Protocol with brand agents. The Brand Protocol provides access to brand identity, creative guidelines, and licensable rights (talent, IP, content).
Buyer-side basics — idempotency replay,
oneOfvariants, asyncstatus:'submitted'polling, error recovery fromadcp_error.issues[]— live inskills/call-adcp-agent/SKILL.md. This skill covers per-task semantics only.
The Brand Protocol provides 4 standardized tasks:
| Task | Purpose | Response Time |
|---|---|---|
get_brand_identity | Get brand identity and guidelines | ~1-3s |
get_rights | Search licensable rights | ~1-5s |
acquire_rights | Acquire rights for a campaign | ~1-10s |
update_rights | Modify an existing grant | ~1-5s |
get_brand_identity with brand domain and optional field filterget_rights with natural language query and use typesacquire_rights with selected pricing option and campaign detailsupdate_rights to extend, adjust caps, or pause/resumeGet brand identity data from a brand agent.
Request:
{
"brand_id": "athlete-jane-doe",
"fields": ["description", "logos", "colors", "tone"],
"use_case": "creative_production",
"authorized": true
}
Key fields:
brand_id (string, required): Brand identifier within the agent's rosterfields (array, optional): Sections to include — description, industry, keller_type, logos, colors, fonts, visual_guidelines, tone, tagline, voice_synthesis, assets, rights. Omit for all.use_case (string, optional): Intended use — endorsement, voice_synthesis, likeness, creative_production, media_planningauthorized (boolean, optional): Sandbox only — simulate authorized access to see protected fields. Real agents use OAuth. Default false.Response contains:
brand: Brand identity object with requested fieldsdescription, industry, logos (public subset)colors, fonts, tone, voice_synthesis, visual_guidelines, full assetsSearch for licensable rights (talent, IP, content) from a brand agent.
Request:
{
"query": "Dutch athlete for restaurant brand in Amsterdam, budget 400 EUR/month",
"uses": ["likeness", "endorsement"],
"buyer_brand": {
"domain": "restaurant.nl"
},
"countries": ["NL"],
"include_excluded": false
}
Key fields:
query (string, required): Natural language description of desired rightsuses (array, required): Rights uses — likeness, voice, name, endorsementbuyer_brand (object, optional): Buyer brand for compatibility filtering — { domain, brand_id }countries (array, optional): Countries where rights are needed (ISO 3166-1 alpha-2)brand_id (string, optional): Search within a specific brand onlyinclude_excluded (boolean, optional): Include filtered-out results with reasons. Default false.Response contains:
rights: Array of matching rights offerings with:
rights_id: Use in acquire_rightsbrand_id, name, description: Who/what the rights coveruses: Available use typespricing_options: Array with pricing_option_id, price, currency, periodavailability: Geographic and temporal restrictionsexclusions: Any brand/category conflictsAcquire rights from a brand agent for a campaign.
Request:
{
"rights_id": "rights_jane_doe_endorsement",
"pricing_option_id": "monthly_standard",
"buyer": {
"domain": "restaurant.nl"
},
"campaign": {
"description": "Social media campaign featuring athlete endorsement for Amsterdam restaurant launch",
"uses": ["likeness", "endorsement"],
"countries": ["NL"],
"estimated_impressions": 500000,
"start_date": "2025-03-01",
"end_date": "2025-06-30"
}
}
Key fields:
rights_id (string, required): From get_rights responsepricing_option_id (string, required): Selected pricing optionbuyer (object, required): Buyer brand identity — { domain, brand_id }campaign (object, required): Campaign details for rights clearance
description (string, required): How the rights will be useduses (array, required): Rights uses for this campaigncountries (array, optional): Campaign countriesestimated_impressions (integer, optional): Estimated total impressionsstart_date, end_date (string, optional): Campaign dates (YYYY-MM-DD)Response contains:
status: acquired, pending_approval, or rejectedrights_grant_id: Grant identifier (if acquired)generation_credentials: Credentials for AI generation (voice synthesis, likeness, etc.)rejection_reason: Why the request was rejected (category conflict, exclusivity, etc.)Update an existing rights grant — extend dates, adjust impression caps, or pause/resume.
Request:
{
"rights_id": "grant_abc123",
"end_date": "2025-09-30",
"impression_cap": 1000000,
"paused": false
}
Key fields:
rights_id (string, required): Rights grant identifier from acquire_rightsend_date (string, optional): New end date (must be >= current end date)impression_cap (number, optional): New impression cap (must be >= current)paused (boolean, optional): Pause or resume the grantBrand agents distinguish between public and protected data:
likeness: Use of a person's visual likeness (photos, AI-generated images)voice: Voice synthesis or audio recording rightsname: Use of a person's name in advertisingendorsement: Endorsement/testimonial rightsacquire_rights checks:
Results: acquired (immediate), pending_approval (human review), or rejected (with reason).
Common error codes:
REFERENCE_NOT_FOUND: Invalid brand_id, rights_id, or pricing_option_id (brand-protocol resources use the universal not-found fallback per error-handling.mdx; brands lack a dedicated *_NOT_FOUND code)CATEGORY_CONFLICT: Buyer brand conflicts with existing agreementsGEOGRAPHIC_RESTRICTION: Rights not available in requested countriesAUTHORIZATION_REQUIRED: Protected fields require OAuth