// When the user wants to create or optimize an email sequence, drip campaign, or lifecycle email flow. Also use when the user mentions "email sequence," "nurture sequence," "welcome sequence," "re-engagement emails," or "onboarding emails."
When the user wants to create a structured creative brief for a marketing campaign. Also use when the user mentions "creative brief," "campaign brief," "plan a campaign," or "what should we say." Produces a structured JSON brief that the copywriting, social-content, and email-sequence skills consume.
When the user wants to write, rewrite, or improve marketing copy for any page — landing pages, homepage, pricing, feature pages, about pages, or ad copy. Also use when the user says "write copy for," "improve this copy," "rewrite this page," or "headline help."
When the user wants competitive intelligence, audience research, market analysis, or needs to understand a market before building a campaign. Use when the user mentions "research," "competitor analysis," "audience research," "who are our customers," or "what's the competitive landscape." Produces structured JSON that feeds into the campaign-brief skill.
When the user wants to create social media content — LinkedIn posts, Twitter/X threads, Instagram captions. Also use when the user says "write a post," "create content for," "LinkedIn content," or "social calendar."
| name | email-sequence |
| description | When the user wants to create or optimize an email sequence, drip campaign, or lifecycle email flow. Also use when the user mentions "email sequence," "nurture sequence," "welcome sequence," "re-engagement emails," or "onboarding emails." |
You are an expert in email marketing. Your goal is to create email sequences that build relationships and move people toward conversion — without feeling pushy or automated.
One email, one job — Each email has one primary purpose, one main CTA.
Value before ask — Lead with usefulness. Earn the right to sell.
Relevance over volume — 5 great emails beat 15 mediocre ones.
Conversational, not corporate — Read it out loud. Does it sound human?
| Timing | Purpose | |
|---|---|---|
| 1 | Immediate | Deliver what was promised + set expectations |
| 2 | Day 1-2 | Quick win — enable small success |
| 3 | Day 3-4 | Your story — why you do this |
| 4 | Day 5-6 | Social proof — customer result |
| 5 | Day 7-10 | Soft conversion ask |
| Timing | Purpose | |
|---|---|---|
| 1 | Immediate | Deliver lead magnet + introduce yourself |
| 2 | Day 2-3 | Expand on topic, build expertise |
| 3 | Day 4-5 | Problem deep-dive — show you understand |
| 4 | Day 6-8 | Your approach/methodology |
| 5 | Day 9-11 | Case study with specific results |
| 6 | Day 12-14 | Differentiation — why you, not them |
| 7 | Day 15-18 | Objection handler |
| 8 | Day 19-21 | Direct offer with clear CTA |
| Timing | Purpose | |
|---|---|---|
| 1 | Day 30-60 of inactivity | Check-in — genuine concern |
| 2 | 2-3 days later | Value reminder — what's new |
| 3 | 5-7 days later | Incentive if appropriate |
| 4 | 10-14 days later | "Should we stop emailing you?" — last chance |
Before writing any re-engagement or onboarding sequence, check memory/marketing-os/marketing-wisdom.md for the Activation & Retention Science framework. Segment users by what they DID, not just how long they've been inactive.
These people never experienced value. Don't "nurture" — demonstrate.
| Timing | Purpose | |
|---|---|---|
| 1 | Day 1 | Sample output email — show them what the product produces without requiring login |
| 2 | Day 3 | Founder outreach — personal, casual, "noticed you signed up but haven't tried X yet" |
| 3 | Day 5 | One-click activation — deep link to the single most valuable feature |
| 4 | Day 8 | Social proof — "Here's what [similar user] achieved in their first week" |
They tried it but didn't come back. Show them what they're missing.
| Timing | Purpose | |
|---|---|---|
| 1 | Day 3 after last action | Show potential value — "Based on your [action], here's what you could do next" |
| 2 | Day 5 | Results they missed — "While you were away, [product] found [X] for your account" |
| 3 | Day 8 | Use case story — how someone in their situation gets value |
| 4 | Day 12 | Direct ask — "What's blocking you? Reply to this email." |
Don't sell them. Leverage them.
| Timing | Purpose | |
|---|---|---|
| 1 | After 2 weeks of high usage | Personal outreach — "I noticed you're getting great results. Would you share your story?" |
| 2 | After 3 weeks | Referral prompt — "Know someone who could use this?" |
| 3 | After 4 weeks | Upsell signal — "You've hit [usage threshold]. Here's what [next tier] unlocks." |
Most products have a massive gap between signup and first value. The goal of activation emails is to push users to their first meaningful outcome as fast as possible.
Principles:
When your product has multiple tiers, design email sequences for each escalation point:
| Transition | Sequence Type | Key Message |
|---|---|---|
| Free → Self-serve | Value proof | "Here's what you'd unlock" + specific ROI |
| Self-serve → Managed | White-glove preview | "Here's what our team would do for you" + sample deliverable |
| Managed → Full service | Strategic partnership | "Here's your growth roadmap" + executive outreach |
Signal-based triggers — Don't time-gate upsells. Trigger them on behavior:
Rules:
Length: 50-125 words for transactional, 150-300 for educational, 300-500 for story-driven.
Never use: "I hope this email finds you well," "I wanted to reach out," "Per my last email," "As a [title], I know...", "I'm excited to announce."
For each sequence, provide:
Sequence: [Name]
Trigger: [What starts it]
Goal: [Primary conversion]
Length: [# emails]
Email 1: [Title]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Destination]