| name | brand-voice |
| description | Define, maintain, and apply consistent brand voice and tone across all content. Use when creating brand guidelines, reviewing content for voice consistency, or adjusting tone for different audiences/platforms. Triggers on "brand voice", "tone of voice", "how should this sound", "voice guidelines", "make this sound like our brand", or any tone/style consistency request. |
HONEST CLASSIFICATION: This is a prompt template, not an executable plugin.
OpenClaw injects this as context to guide LLM behavior. It does NOT enforce rules at runtime.
Real enforcement requires the shell scripts in OpenClawData/scripts/.
Brand Voice
Define and enforce a consistent brand personality across all content.
Default Model
qwen3:8b — strong at tone analysis, style adaptation, and creative writing.
Storage
- Brand voice rules →
OpenClawData/memory/brand-voice.md
- Style examples →
MarketingToolData/briefs/
Brand Voice Framework
Voice Dimensions (define each on a spectrum)
- Formal ←→ Casual — How buttoned-up or relaxed?
- Serious ←→ Playful — How much humor or lightness?
- Respectful ←→ Irreverent — How conventional or boundary-pushing?
- Enthusiastic ←→ Matter-of-fact — How much energy and excitement?
Voice Components
| Component | Definition | Example |
|---|
| Personality | Who is the brand as a person? | "A smart friend who happens to be an expert" |
| Tone | How the personality adapts to context | Celebratory for wins, empathetic for problems |
| Language | Word choices and patterns | Short sentences, active voice, no jargon |
| Rhythm | Sentence structure and pacing | Mix short punchy lines with occasional longer explanations |
Brand Voice Document Format
When defining brand voice, save to OpenClawData/memory/brand-voice.md:
# Brand Voice Guide
## Personality
<description>
## Tone Spectrum
- Formal/Casual: <position>
- Serious/Playful: <position>
- Respectful/Irreverent: <position>
- Enthusiastic/Matter-of-fact: <position>
## Do's
- <specific guidance>
## Don'ts
- <specific guidance>
## Example Phrases
- Instead of "X", say "Y"
- Instead of "X", say "Y"
## Platform Adjustments
- Instagram: <tone shift>
- LinkedIn: <tone shift>
- Email: <tone shift>
How to Apply
- Before writing any content, read
OpenClawData/memory/brand-voice.md
- After drafting content, review against the Do's and Don'ts
- Check that tone matches the platform adjustment rules
- If no brand voice is defined yet, ask the user to define one using the framework above
Rules
- Brand voice overrides default writing style — always apply it
- Platform adjustments are allowed but must stay within the voice spectrum
- If the user's request conflicts with brand voice, flag it and ask
- Update brand-voice.md whenever the user refines their voice
