// Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises the entire engagement into a single executable strategy.
Audit a brand's existing live campaigns across every active channel — paid, organic, email, social, content, SEO. Produce a current-state inventory, quick-wins backlog, and red-flags list. Use during agency onboarding or before any /campaign-plan refresh.
Run the unified pre-publish quality gate on marketing content — hallucination detection, claim verification, brand voice scoring, structure validation. Use before publishing any marketing copy.
Produce the Part 5 Client Validation Document — the one true stop where unbiased v1 findings meet the client. Each finding gets ACCEPT/REJECT/EDIT/DEFER decision.
Run Part 12 — the continuous improvement loop. Aggregates market + operating signals into product/offering recommendations. Runs alongside live operations, not as a one-time activity.
Run a full marketing engagement using the 12-Part methodology. Use when starting a new engagement, advancing parts, applying the Decision Matrix, or showing engagement status.
Produce the Four Core Documents at strategic depth (61 total steps): Business & SBU Analysis, Segmentation Framework, Brand Positioning, DMFlow. Use when running Part 3 of the engagement methodology.
| name | growth-plan |
| description | Produce the 11-section Growth Plan — the flagship Part 8 client-facing deliverable that synthesises the entire engagement into a single executable strategy. |
| user-invocable | true |
| triggers | ["produce the growth plan","generate flagship client deliverable","run part 8 growth plan","synthesise the engagement into a growth plan","write the strategy document for the client","11-section growth plan"] |
| allowed-tools | Read Write Edit Bash Glob Grep |
| engagement-part | 8 |
| view-preference | v2-primary |
The Growth Plan is the flagship client-facing deliverable. It synthesises every internal document produced in Parts 1–7 into a single 11-section narrative answering: "How will we grow this business digitally, and what will it cost?"
Heavy skill. Grep before Read any referenced file, then Read only matched ranges with offset + limit. List ${CLAUDE_PLUGIN_DATA}/<brand>/ before opening files. On re-invocation mid-session, skip files already in context.
Specification: growth-plan-template.md — the canonical 11-section structure.
Before producing the Growth Plan, verify:
If any pre-condition fails, do NOT produce. Instruct the user.
| # | Section | Length | Source |
|---|---|---|---|
| 1 | Executive Summary | 1 page | Synthesis |
| 2 | Business Context | 2-3 pages | Core Doc 3.1 + Part 4.4 + Part 4.2 |
| 3 | Target Audience | 2-3 pages | Core Doc 3.2 |
| 4 | Strategic Positioning | 2 pages | Core Doc 3.3 |
| 5 | Channel Strategy | 3-4 pages | Core Doc 3.4 + Part 9 channel docs |
| 6 | Budget & Media Plan | 2-3 pages | Core Doc 3.4 Step 5 + 9 |
| 7 | KPI Framework | 2 pages | Part 7 KPI tree |
| 8 | Implementation Timeline | 2-3 pages | Part 7 + 30/60/90 framework |
| 9 | Team & Resource Plan | 1-2 pages | Engagement context |
| 10 | Risk & Contingency | 1-2 pages | Core Doc 3.1 Step 16 |
| 11 | Expected Outcomes | 2 pages | Three-scenario forecasting |
Total target length: 20–30 pages. Beyond 30, clients stop reading.
Reading order (canonical version of each):
The Growth Plan is synthesis, not concatenation. Do not copy paragraphs from the Core Docs verbatim. Re-write each section in client-facing narrative form, citing the source document for traceability.
Section 11 (Expected Outcomes) presents Conservative / Moderate / Aggressive scenarios per three-scenario-forecasting.md.
Section 7 (KPI Framework) targets are also presented as three scenarios per KPI.
Section 5 (Channel Strategy) and Section 6 (Budget & Media Plan) explicitly call out the In-Market vs Out-Market budget allocation per in-market-out-market.md.
Section 8 (Implementation Timeline) uses the 30/60/90 phasing per 30-60-90-framework.md for the first quarter, then quarterly milestones thereafter.
Save to engagements/{id}/part-08-growth-plan/growth-plan.md. Generate companion exports:
pdf-generator.py scriptThe CEO reads this. Make it count.
Set the stage for why the strategy is what it is.
30 / 60 / 90-day milestones for the first quarter. Quarterly milestones thereafter.
/digital-marketing-pro:yearly-planner must align with this Growth Planpart-08-growth-plan/growth-plan.mdUser: Produce the Growth Plan for Acme.
Skill response:
1. Verify pre-conditions: Parts 1-7 completed, Core Docs at v2 ✓
2. Read all source docs (~95K words total)
3. Synthesise into 11 sections, ~24 pages
4. Apply three-scenario forecasting in Sections 7 + 11
5. Apply 30/60/90 phasing in Section 8
6. Save markdown + generate PDF + DOCX
7. Mark Growth Plan complete (Yearly Planner pending)
8. Brief: "Growth Plan v1.0 produced. 24 pages. Conservative Q1 forecast: INR 1.8 Cr new ARR; Moderate: INR 2.6 Cr; Aggressive: INR 3.4 Cr. Run /digital-marketing-pro:yearly-planner next."
engagement-workflow — orchestrates Part 8yearly-planner — companion deliverable that completes Part 8four-core-documents — produces the canonical Core Docs that feed the Growth Plan