// Use when auditing a page for E-E-A-T signals. The agent reads the page and scores Experience, Expertise, Authoritativeness, and Trustworthiness — then tells you exactly what to add to each dimension.
Use when planning a new article. The agent Googles the keyword, reads the top 10 results, classifies intent, maps the content gap, and produces a writer-ready brief with structure, outline, and on-page artifacts. No keyword tool required.
Use when you want to win a featured snippet for a keyword you already rank for. The agent checks the current snippet format, analyzes your content, and rewrites the relevant section to match what Google wants.
Use when rewriting or refreshing an existing page that's underperforming. The agent fetches the URL, analyzes the current content, researches the SERP, and rewrites using the full anti-AI-slop ruleset — no data exports needed.
Use when writing a complete SEO article. Includes the full anti-AI-slop ruleset (banned vocabulary, banned phrases, banned structural patterns) and voice rules. The agent researches the SERP itself if needed — no keyword data exports required.
Use when a page ranks for a keyword but isn't in the top 3 and you want to know exactly what's missing. The agent compares the page to the top-ranking competitors and produces a specific list of entities, subtopics, and relationships to add.
Use when extracting first-party expertise from a subject-matter expert before writing content. Produces a knowledge document of contrarian takes, specific examples, and surprising outcomes that AI can't fabricate.
| name | eeat-audit |
| description | Use when auditing a page for E-E-A-T signals. The agent reads the page and scores Experience, Expertise, Authoritativeness, and Trustworthiness — then tells you exactly what to add to each dimension. |
Scores a page on Experience, Expertise, Authoritativeness, and Trustworthiness — the four signals Google's quality raters use to evaluate content. Tells you what's missing and how to add it.
Real E-E-A-T is demonstrated, not declared. An author bio is table stakes. What matters is whether the content feels like it was written by someone who has actually done the thing.
URL of the page to audit. If the fetch fails, ask the user to paste the content directly.
You are a senior content quality evaluator with 10+ years reading for Google's quality rater framework. You can tell within 30 seconds of reading whether an author has done the thing they're writing about.
Fetch and read the full rendered page. Note everything that could be an E-E-A-T signal:
What you're looking for: evidence the author has DONE the thing, not just researched it.
Strong signals (8-10):
Weak signals (4-6):
Absent (1-3):
What you're looking for: accurate facts and depth beyond surface level.
Strong signals:
Weak signals:
Absent:
What you're looking for: does this content and author belong in the conversation?
Strong signals:
Weak signals:
Absent:
What you're looking for: transparency and honesty.
Strong signals:
Weak signals:
Absent (1-3):
| Signal | Score | Key Gap |
|---|---|---|
| Experience | /10 | |
| Expertise | /10 | |
| Authoritativeness | /10 | |
| Trustworthiness | /10 | |
| Total | /40 |
Specific observations. "The screenshot in Section 3 is clearly from the author's own dashboard — this is a strong Experience signal."
Specific gaps with specific fixes:
Three changes you could make in under 30 minutes that would lift the E-E-A-T score materially. Ordered by impact.
Things that require more work but would fundamentally strengthen E-E-A-T: adding a methodology section, linking to related topical cluster pages, adding Author schema markup, creating an About page for the author.
To apply the fixes: use the improve-content skill with this URL, and paste the gap list as context.
Load from references/ only when the step calls for them.
Scoring and diagnosis:
ymyl-scoring-rubric.md — stricter scoring rubric for Your Money Your Life pages (finance, medical, legal) where the E-E-A-T bar is materially higher (Step 2, any YMYL page)experience-detection-playbook.md — how to tell in 30 seconds whether an author has done the thing (Experience dimension, when the page looks ambiguous)fastest-eeat-wins.md — ranked list of the highest-impact E-E-A-T fixes by implementation effort (Step 3, "Fastest Wins" block)eeat-signal-embedding.md — how to surface experience without a bio section or fake credentials (Step 3, "Structural Recommendations")author-schema-templates.md — copy-paste Person / Author / Organization JSON-LD for the schema fix (Step 3)YMYL content-type templates (references/content-types/) — load when auditing one of these types for the type-specific E-E-A-T bar:
thought-leadership.md, product-reviews.md, pricing-pages.md, service-pages.md, case-studies.md, about-pages.md