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meta-ads

Name: Meta Ads
Author: kostja94

// When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.

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updated:March 27, 2026 at 10:08

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from "kostja94/marketing-skills"

When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "search performance report," "URL inspection," "impressions," "CTR," "average position," "index coverage," "GSC data analysis," "Search Console API," or "searchanalytics.query." When the user wants to rewrite title tags (not only report on them), use title-tag. For meta description rewrites, use meta-description.

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from "kostja94/marketing-skills"

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from "kostja94/marketing-skills"

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from "kostja94/marketing-skills"

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from "kostja94/marketing-skills"

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2026-05-05487

package.json

"author": "kostja94"

"repository": "kostja94/marketing-skills"

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Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations13-1161L4

name	meta-ads
description	When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
metadata	{"version":"1.1.1"}

Paid Ads: Meta Ads

Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Campaign Structure

Hierarchy: Campaign → Ad Set → Ad (3 levels)

Principle: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.

Account
├── Campaign: Prospecting
│   ├── Ad Set: Lookalike 1%
│   └── Ad Set: Broad (Advantage+)
├── Campaign: Retargeting
└── Campaign: Testing

Naming: META_[Objective]_[Audience]_[Offer]_[Date] (e.g., META_Conv_Lookalike-Customers_FreeTrial_2024Q1)

Advantage+ & Automation

Feature	Use
Advantage+ Shopping Campaigns	E-commerce; automatic audience discovery
Dynamic Ads	Product catalog; auto-generated creative
Automatic Placements	Let Meta optimize across Feed, Stories, Reels
Advantage+ Audience	Broad targeting; algorithm finds converters

Provide diverse creative assets to enable multiple ad formats; algorithm performs better with variety.

Campaign Objectives

Objective	Use when
Awareness	Reach; brand recall
Traffic	Clicks to site
Conversions	Leads; sales; app installs
Engagement	Video views; post engagement

Audience Targeting

Type	Best for
Lookalikes	Base on best customers (by LTV), not all customers
Interest/behavior	Broad; let algorithm optimize
Advantage+	Automated; fewer manual controls
Retargeting	Website visitors; engagers; custom audiences

Exclusions: Existing customers; recent converters (7–14d).

Creative Best Practices

Image: Clear product; before/after; human faces; text <20%
Video (15–30s): Hook 0–3s; problem 3–8s; solution 8–20s; CTA 20–30s
Placements: Feed (FB/IG); Stories/Reels; vertical for Stories
Volume: 3–5 ad variants per ad set for testing

Optimization

Learning phase: 50+ conversions per ad set per week to exit; avoid frequent changes during learning
CBO vs ABO: Campaign Budget Optimization consolidates spend; use when scaling
Frequency: <3 to avoid fatigue
Creative refresh: Plan continuous testing; creative fatigue is a main lever—refresh when performance drops

Tracking

Meta Pixel + Conversions API: Server-side for better attribution
Events API: App events; server-to-server

Pre-Launch Checklist

Pixel installed; Conversions API configured
Conversion events firing correctly
Landing page mobile-friendly; fast load
3+ ad creatives per ad set
Audience exclusions set

Related Skills

paid-ads-strategy: Channel selection; creative frameworks; budget allocation
landing-page-generator: LP for paid traffic
analytics-tracking: Conversion tracking; ROAS

meta-ads

More from this repository

More from this repository

Paid Ads: Meta Ads

Campaign Structure

Advantage+ & Automation

Campaign Objectives

Audience Targeting

Creative Best Practices

Optimization

Tracking

Pre-Launch Checklist

Related Skills

Paid Ads: Meta Ads

Campaign Structure

Advantage+ & Automation

Campaign Objectives

Audience Targeting

Creative Best Practices

Optimization

Tracking

Pre-Launch Checklist

Related Skills