| name | pmax-competitor |
| description | Analyze competitor websites and generate competitive intelligence reports for local markets |
| version | 1.0.0 |
| author | Mousa Abu Mazin |
| license | MIT |
| platforms | ["linux","macos"] |
| prerequisites | {"commands":["curl"],"env_vars":[]} |
| metadata | {"hermes":{"tags":["competitor","analysis","marketing","local-seo","strategy","intelligence"]}} |
Performance MAX Competitor Analysis
Analyze competitor websites in Performance MAX's target markets and generate actionable competitive intelligence reports.
Target Markets
Performance MAX serves local businesses in two primary markets:
- Roswell, GA (and greater North Atlanta / Fulton County)
- Shaker Heights, OH (and greater Cleveland / Cuyahoga County)
When analyzing competitors, focus on businesses operating in or serving these areas.
How to Use
The user provides one or more competitor URLs, a business category, or a market to analyze. Use the browser tool (Camofox) or curl to visit competitor sites and extract intelligence.
Analysis Process
Step 1: Gather Competitor Data
For each competitor URL, fetch and analyze the site:
curl -sL -A "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36" "COMPETITOR_URL" -o /tmp/competitor-home.html
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/services" -o /tmp/competitor-services.html
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/pricing" -o /tmp/competitor-pricing.html
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/about" -o /tmp/competitor-about.html
curl -sL "COMPETITOR_URL/sitemap.xml" -o /tmp/competitor-sitemap.xml
Prefer the browser tool (Camofox) when available for JavaScript-rendered content.
Step 2: Extract Intelligence
Analyze each competitor across these dimensions:
A. Services Offered
Parse the competitor's services/about pages and extract:
- Complete list of services offered
- How services are categorized and described
- Service-specific landing pages (indicates investment in that service)
- Unique service offerings not common in the market
- Service bundles or packages
Map each service to Performance MAX's equivalent:
| Competitor Service | PMax Equivalent | Gap? |
|---|
| [service] | [our service or "none"] | [yes/no] |
B. Pricing Signals
Look for any pricing information:
- Explicit price lists or rate cards
- "Starting at" pricing language
- Package tiers (basic/pro/enterprise)
- "Free consultation" or "free audit" offers
- "Contact for pricing" (indicates custom/high-end positioning)
- Monthly retainer language vs project-based
If no pricing is found, note the pricing strategy as opaque and what that implies about their positioning.
C. SEO and Content Strategy
Analyze their search visibility approach:
- Blog presence: do they have a blog? How often do they post? What topics?
- Keywords targeted: what terms appear in their title tags, H1s, and meta descriptions?
- Content depth: thin pages (under 300 words) vs comprehensive content?
- Local SEO: do they target specific cities/neighborhoods?
- Schema markup: what structured data types are they using?
- Backlink signals: do they mention partnerships, directories, or associations?
D. Trust and Authority Signals
- Client testimonials and case studies
- Portfolio or work examples
- Industry certifications or awards
- Team bios and credentials
- Google review count and rating (if visible or linked)
- Better Business Bureau, Chamber of Commerce memberships
- Years in business claims
E. Technology Stack
Identify the tech behind the competitor's site:
- CMS (WordPress, Squarespace, Wix, custom, etc.)
- Analytics tools (Google Analytics, Facebook Pixel, etc.)
- Chat widgets or lead capture tools
- Booking/scheduling integrations
- Speed and performance (how fast does the page load?)
F. Unique Selling Proposition (USP)
- What is their main headline/value proposition?
- How do they differentiate from other agencies?
- What guarantees or promises do they make?
- What is their brand personality (corporate, friendly, aggressive)?
G. Lead Generation Strategy
- Primary CTA (call, form, chat, book a meeting?)
- Number and placement of CTAs
- Lead magnets (free guides, audits, consultations)
- Pop-ups or exit-intent offers
- Phone number prominent or hidden?
Step 3: Compare Against Performance MAX
For each dimension above, compare the competitor's approach to Performance MAX:
Performance MAX Positioning:
- Slogan: "Get Found. Get Customers."
- Signature offer: "Near Me" Package (Google Ads + SEO + Local SEO)
- Author voice: Musa the Carpenter (expert but accessible)
- Markets: Roswell GA, Shaker Heights OH
- Focus: local businesses, not enterprise
- Blog: 9 posts, expert content, practical advice
- Tech: Astro static site, fast, modern
- Phone: (404) 716-5444
- Schema: JSON-LD on every page
Step 4: Identify Opportunities
Based on the analysis, identify:
- Service gaps: what competitors offer that PMax does not (and should consider)
- Content gaps: topics competitors rank for that PMax has not covered
- Positioning gaps: market segments or messaging angles competitors miss
- Technical advantages: where PMax's site is technically superior
- Weaknesses to exploit: where competitors are clearly failing
Report Format
Output the report in this structure:
# Competitive Analysis Report
**Date:** YYYY-MM-DD
**Market:** [Roswell GA / Shaker Heights OH / Both]
**Competitors Analyzed:** [count]
## Executive Summary
[3-5 sentences: key findings, biggest threats, biggest opportunities]
## Competitor Profiles
### [Competitor 1 Name] — [URL]
**Threat Level:** [High / Medium / Low]
| Dimension | Finding | vs Performance MAX |
|-----------|---------|-------------------|
| Services | [summary] | [advantage/disadvantage/parity] |
| Pricing | [summary] | [advantage/disadvantage/parity] |
| SEO Strategy | [summary] | [advantage/disadvantage/parity] |
| Trust Signals | [summary] | [advantage/disadvantage/parity] |
| Technology | [summary] | [advantage/disadvantage/parity] |
| USP | [summary] | [advantage/disadvantage/parity] |
| Lead Gen | [summary] | [advantage/disadvantage/parity] |
**Key Strengths:** [bullets]
**Key Weaknesses:** [bullets]
[Repeat for each competitor]
## Competitive Landscape Matrix
| Factor | PMax | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|------|-------------|-------------|-------------|
| Local SEO Focus | [rating] | [rating] | [rating] | [rating] |
| Content Quality | [rating] | [rating] | [rating] | [rating] |
| Tech/Speed | [rating] | [rating] | [rating] | [rating] |
| Pricing Transparency | [rating] | [rating] | [rating] | [rating] |
| Trust Signals | [rating] | [rating] | [rating] | [rating] |
| "Near Me" Strategy | [rating] | [rating] | [rating] | [rating] |
Ratings: Strong / Adequate / Weak / Not Found
## Opportunities
### Quick Wins (Implement This Week)
1. [specific action]
2. [specific action]
### Strategic Moves (This Quarter)
1. [specific action with rationale]
2. [specific action with rationale]
### Content Gaps to Fill
1. [blog topic competitors cover that PMax does not]
2. [blog topic competitors cover that PMax does not]
### Service Expansion Ideas
1. [service to consider adding, based on competitor demand signals]
## Threats to Monitor
1. [competitor activity to watch]
2. [market trend that could affect positioning]
## Recommended Actions (Priority Order)
1. [Highest impact action]
2. [Second highest]
3. [Third highest]
4. [Fourth]
5. [Fifth]
---
*Analysis by Performance MAX Agency*
*performancemaxagency.com | (404) 716-5444*
Finding Competitors
If the user does not provide specific competitor URLs, search for competitors using:
curl -s "https://www.google.com/search?q=digital+marketing+agency+roswell+ga"
curl -s "https://www.google.com/search?q=local+seo+company+shaker+heights+oh"
curl -s "https://www.google.com/search?q=google+ads+agency+atlanta+ga"
curl -s "https://www.google.com/search?q=performance+max+agency+near+me"
Prefer using the browser tool (Camofox) for search queries to get rendered results.
Notes
- Be factual and specific — no vague statements like "they have a good website"
- Quote exact text from competitor sites when relevant (headlines, CTAs, claims)
- Always frame findings in terms of actionable intelligence for Performance MAX
- Acknowledge when PMax has an advantage, not just weaknesses
- If a competitor is clearly superior in an area, recommend specific steps to close the gap
