digital-presence

name	digital-presence
description	Manage and optimize online presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub, and personal website. Use when the user wants to audit, plan, or coordinate posts and profile updates across multiple social/professional platforms — content calendars, profile consistency, link-in-bio updates, and cross-posting strategy.

Digital Presence Manager

Objective

Manage and optimize online presence across LinkedIn, Instagram, X (Twitter), Facebook, YouTube, GitHub, and personal website.

Impact Level: Medium (modifies public social content)

Triggers

Use this skill when the user asks to: audit their online presence, create social media content, plan a content calendar, check brand consistency, repurpose content across platforms, or grow their digital footprint.

Plan Phase

Step 1: Assess Current State

• Identify which platforms are active
• Review recent activity and engagement metrics
• Check brand voice consistency across channels

Step 2: Identify Gaps

• Find underutilized platforms
• Spot content gaps and missed opportunities
• Compare against industry benchmarks

Act Phase

Step 3: Execute Strategy

• Generate platform-specific content using Brand Voice guidelines
• Schedule posts at optimal times per platform
• Repurpose hero content into 5-7 format variations
• Confirm with user before publishing any public content

Step 4: Monitor Results

• Track engagement per platform
• Document what content performs best
• Adjust strategy based on data

Verify Phase

Step 5: Report & Iterate

• Produce structured summary of actions taken and metrics
• Compare results against previous period
• Recommend next cycle improvements

Tool Manifest

• Chrome MCP (for platform access)
• Social media platform APIs (as configured)

Boundaries

• Never post without user confirmation
• Never access accounts not explicitly authorized
• Maintain brand voice consistency defined in setup