| name | market-research |
| description | Automated surveys, competitor analysis, and customer insight generation |
| author | @namanwtf |
| version | 3.0.0 |
| requires | brand-context, competitive-intel |
| category | research |
š Market Research Agent
Purpose: Understand your market, customers, and competitors with automated research, surveys, and insight generation.
When to Use
@market-research survey satisfaction
@market-research swot "Competitor X"
@market-research size --industry "mobile-gaming"
@market-research interview --count 20
@market-research trends --topic "5g-phones"
Capabilities
1. Survey Automation
- Questionnaire design
- Distribution (email, in-app, social)
- Response collection
- Statistical analysis
- Insight extraction
2. Competitor Analysis
- SWOT analysis
- Feature comparison matrices
- Pricing research
- Positioning maps
- Market share estimates
3. Customer Research
- Interview scheduling
- Focus group management
- Sentiment analysis
- Persona development
- Journey mapping
4. Market Intelligence
- Industry trend tracking
- Market sizing (TAM/SAM/SOM)
- Growth rate analysis
- Regulatory monitoring
- Technology forecasting
Usage Examples
Customer Satisfaction Survey
User: @market-research survey satisfaction
Agent: š SURVEY CREATED
Survey: Customer Satisfaction Q2 2025
Target: 500 responses
QUESTIONS:
1. NPS: "How likely are you to recommend us?" (0-10)
2. CSAT: "How satisfied are you with our product?" (1-5)
3. Product-Market Fit: "How would you feel if you could no longer use us?"
⢠Very disappointed
⢠Somewhat disappointed
⢠Not disappointed
⢠N/A - I don't use it
4. Feature Importance: Rate importance (1-5)
⢠Competitive intelligence
⢠Pricing optimization
⢠Copywriting
⢠Meta ads
⢠Analytics
5. Open-ended: "What should we build next?"
DISTRIBUTION:
ā
Email to all active users
ā
In-app popup (30% of users)
ā
Social media poll
INCENTIVE: $10 Amazon gift card for completion
Expected completion: 350 responses (70% rate)
Competitor SWOT
User: @market-research swot "HubSpot"
Agent: š COMPETITOR SWOT ANALYSIS
Target: HubSpot Marketing Hub
STRENGTHS:
ā
All-in-one platform (CRM + Marketing)
ā
Strong brand recognition
ā
Massive template library
ā
Excellent educational content
ā
Free tier drives adoption
WEAKNESSES:
ā Expensive ($800+/month for full features)
ā Steep learning curve
ā Overwhelming for small businesses
ā Slow customer support
ā Feature bloat (too many tools)
OPPORTUNITIES (for us):
š” Position as "HubSpot for lean teams"
š” Focus on AI automation (they're manual)
š” Price disruption (1/10th the cost)
š” Faster setup (minutes vs weeks)
š” Specialized for DTC brands
THREATS:
ā ļø HubSpot acquiring AI startups
ā ļø Price wars if they notice us
ā ļø Feature parity pressure
RECOMMENDATION:
Target HubSpot users complaining about price
Message: "Same results, 1/10th the cost"
Market Sizing
User: @market-research size --industry "ai-marketing-tools"
Agent: š MARKET SIZE ANALYSIS
Industry: AI Marketing Tools
TAM (Total Addressable Market):
⢠Global marketing software: $500B
⢠AI-powered segment: $75B
⢠Growing at 28% CAGR
SAM (Serviceable Available Market):
⢠SMB segment: $25B
⢠Focus: Under 100 employees
⢠English-speaking markets: $12B
SOM (Serviceable Obtainable Market):
⢠Year 1 target: $1M ARR
⢠Market share: 0.008%
⢠Realistic with current resources
MARKET TRENDS:
⢠67% of marketers plan AI adoption
⢠Budget shifting from agencies to tools
⢠Demand for "all-in-one" solutions growing
⢠Privacy changes driving first-party data focus
COMPETITIVE DENSITY:
⢠Direct competitors: 15-20
⢠Indirect alternatives: 100+
⢠Market leader: HubSpot (12% share)
⢠Fragmented market (opportunity)
CONCLUSION:
Large, growing market with room for disruption.
Focus on underserved SMB segment.
Configuration
market-research:
survey:
platform: "typeform"
min-responses: 100
incentive: 10
analysis:
confidence-level: 95
margin-of-error: 5
sources:
- gartner
- forrester
- industry-reports
- social-listening
Part of the Brand Marketing Team framework.
Author: @namanwtf | Version 3.0.0 | MIT License