keyword-research

name	keyword-research
description	Discovers high-value keywords with search intent analysis, difficulty assessment, and content opportunity mapping. Essential for starting any SEO or GEO content strategy.

Keyword Research

This skill helps you discover, analyze, and prioritize keywords for SEO and GEO content strategies. It identifies high-value opportunities based on search volume, competition, intent, and business relevance.

Project Context: For specific guidelines and keywords related to the NameMongkol project, please refer to the Project Context file in this directory.

When to Use This Skill

• Starting a new content strategy or campaign
• Expanding into new topics or markets
• Finding keywords for a specific product or service
• Identifying long-tail keyword opportunities
• Understanding search intent for your industry
• Planning content calendars
• Researching keywords for GEO optimization

What This Skill Does

1. Keyword Discovery: Generates comprehensive keyword lists from seed terms
2. Intent Classification: Categorizes keywords by user intent (informational, navigational, commercial, transactional)
3. Difficulty Assessment: Evaluates competition level and ranking difficulty
4. Opportunity Scoring: Prioritizes keywords by potential ROI
5. Clustering: Groups related keywords into topic clusters
6. GEO Relevance: Identifies keywords likely to trigger AI responses

How to Use

Basic Keyword Research

Research keywords for [topic/product/service]

Find keyword opportunities for a [industry] business targeting [audience]

With Specific Goals

Find low-competition keywords for [topic] with commercial intent

Identify question-based keywords for [topic] that AI systems might answer

Competitive Research

What keywords is [competitor URL] ranking for that I should target?

Instructions

When a user requests keyword research:

1. Understand the Context

   Ask clarifying questions if not provided:

   • What is your product/service/topic?
   • Who is your target audience?
   • What is your business goal? (traffic, leads, sales)
   • What is your current domain authority? (new site, established, etc.)
   • Any specific geographic targeting?
   • Preferred language?

2. Generate Seed Keywords

   Start with:

   • Core product/service terms
   • Problem-focused keywords (what issues do you solve?)
   • Solution-focused keywords (how do you help?)
   • Audience-specific terms
   • Industry terminology

3. Expand Keyword List

   For each seed keyword, generate variations:

   ## Keyword Expansion Patterns
   
   ### Modifiers
   - Best [keyword]
   - Top [keyword]
   - [keyword] for [audience]
   - [keyword] near me
   - [keyword] [year]
   - How to [keyword]
   - What is [keyword]
   - [keyword] vs [alternative]
   - [keyword] examples
   - [keyword] tools
   
   ### Long-tail Variations
   - [keyword] for beginners
   - [keyword] for small business
   - Free [keyword]
   - [keyword] software/tool/service
   - [keyword] template
   - [keyword] checklist
   - [keyword] guide
   

4. Classify Search Intent

   Categorize each keyword:

   Intent	Signals	Example	Content Type
   Informational	what, how, why, guide, learn	"what is SEO"	Blog posts, guides
   Navigational	brand names, specific sites	"google analytics login"	Homepage, product pages
   Commercial	best, review, vs, compare	"best SEO tools 2024"	Comparison posts, reviews
   Transactional	buy, price, discount, order	"buy SEO software"	Product pages, pricing

5. Assess Keyword Difficulty

   Score each keyword (1-100 scale):

   ### Difficulty Factors
   
   **High Difficulty (70-100)**
   - Major brands ranking
   - High domain authority competitors
   - Established content (1000+ backlinks)
   - Paid ads dominating SERP
   
   **Medium Difficulty (40-69)**
   - Mix of authority and niche sites
   - Some opportunities for quality content
   - Moderate backlink requirements
   
   **Low Difficulty (1-39)**
   - Few authoritative competitors
   - Thin or outdated content ranking
   - Long-tail variations
   - New or emerging topics
   

6. Calculate Opportunity Score

   Formula: Opportunity = (Volume × Intent Value) / Difficulty

   ### Opportunity Matrix
   
   | Scenario | Volume | Difficulty | Intent | Priority |
   |----------|--------|------------|--------|----------|
   | Quick Win | Low-Med | Low | High | ⭐⭐⭐⭐⭐ |
   | Growth | High | Medium | High | ⭐⭐⭐⭐ |
   | Long-term | High | High | High | ⭐⭐⭐ |
   | Research | Low | Low | Low | ⭐⭐ |
   

7. Identify GEO Opportunities

   Keywords likely to trigger AI responses:

   ### GEO-Relevant Keywords
   
   **High GEO Potential**
   - Question formats: "What is...", "How does...", "Why is..."
   - Definition queries: "[term] meaning", "[term] definition"
   - Comparison queries: "[A] vs [B]", "difference between..."
   - List queries: "best [category]", "top [number] [items]"
   - How-to queries: "how to [action]", "steps to [goal]"
   
   **AI Answer Indicators**
   - Query is factual/definitional
   - Answer can be summarized concisely
   - Topic is well-documented online
   - Low commercial intent
   

8. Create Topic Clusters

   Group keywords into content clusters:

   ## Topic Cluster: [Main Topic]
   
   **Pillar Content**: [Primary keyword]
   - Search volume: [X]
   - Difficulty: [X]
   - Content type: Comprehensive guide
   
   **Cluster Content**:
   
   ### Sub-topic 1: [Secondary keyword]
   - Volume: [X]
   - Difficulty: [X]
   - Links to: Pillar
   - Content type: [Blog post/Tutorial/etc.]
   
   ### Sub-topic 2: [Secondary keyword]
   - Volume: [X]
   - Difficulty: [X]
   - Links to: Pillar + Sub-topic 1
   - Content type: [Blog post/Tutorial/etc.]
   
   [Continue for all cluster keywords...]
   

9. Generate Output Report

   # Keyword Research Report: [Topic]
   
   **Generated**: [Date]
   **Target Audience**: [Audience]
   **Business Goal**: [Goal]
   
   ## Executive Summary
   
   - Total keywords analyzed: [X]
   - High-priority opportunities: [X]
   - Estimated traffic potential: [X]/month
   - Recommended focus areas: [List]
   
   ## Top Keyword Opportunities
   
   ### Quick Wins (Low difficulty, High value)
   
   | Keyword | Volume | Difficulty | Intent | Score |
   |---------|--------|------------|--------|-------|
   | [keyword 1] | [X] | [X] | [type] | [X] |
   | [keyword 2] | [X] | [X] | [type] | [X] |
   
   ### Growth Keywords (Medium difficulty, High volume)
   
   | Keyword | Volume | Difficulty | Intent | Score |
   |---------|--------|------------|--------|-------|
   | [keyword 1] | [X] | [X] | [type] | [X] |
   
   ### GEO Opportunities (AI-citation potential)
   
   | Keyword | Type | AI Potential | Recommended Format |
   |---------|------|--------------|-------------------|
   | [keyword 1] | Question | High | Q&A section |
   | [keyword 2] | Definition | High | Clear definition |
   
   ## Topic Clusters
   
   [Include cluster maps]
   
   ## Content Calendar Recommendations
   
   | Month | Content | Target Keyword | Type |
   |-------|---------|----------------|------|
   | [Month] | [Title] | [Keyword] | [Type] |
   
   ## Next Steps
   
   1. [Action item 1]
   2. [Action item 2]
   3. [Action item 3]
   

Example

User: "Research keywords for auspicous naming for newborns (Thai naming)"

Output:

# Keyword Research Report: Auspicious Naming (ตั้งชื่อมงคล)

**Generated**: February 2026
**Target Audience**: Expectant parents, individuals seeking luck
**Business Goal**: Traffic to analysis tool & Premium Naming Service

## Executive Summary

- Total keywords analyzed: 200+
- High-priority opportunities: 15
- Estimated traffic potential: 120,000/month
- Recommended focus areas: 
  - Auspicious names by birthday (Year 2569)
  - Name analysis program (Free tool)
  - Meaning of numerology sum (เลขศาสตร์)
  - Forbidden letters (กาลกิณี)

## Top Keyword Opportunities

### Quick Wins (Priority: Immediate)

| Keyword | Volume | Difficulty | Intent | Score |
|---------|--------|------------|--------|-------|
| ชื่อมงคลตามวันเกิด 2569 | 15,000 | 35 | Informational | 95 |
| วิเคราะห์ชื่อฟรี | 45,000 | 42 | Transactional | 90 |
| ตั้งชื่อลูกสาวพร้อมความหมาย | 12,000 | 28 | Informational | 88 |
| อักษรกาลกิณีวันจันทร์ | 3,500 | 15 | Informational | 85 |
| เปลี่ยนชื่อที่ไหนดี | 2,800 | 22 | Commercial | 82 |

### Growth Keywords (Priority: 3-6 months)

| Keyword | Volume | Difficulty | Intent | Score |
|---------|--------|------------|--------|-------|
| ชื่อมงคล | 150,000 | 75 | Informational | 65 |
| ดูดวงชื่อ | 90,000 | 68 | Transactional | 62 |
| ความหมายชื่อ | 60,000 | 60 | Informational | 58 |

### GEO Opportunities (AI-citation potential)

| Keyword | Type | AI Potential | Recommended Format |
|---------|------|--------------|-------------------|
| วิธีตั้งชื่อลูกตามหลักเลขศาสตร์ | How-to | ⭐⭐⭐⭐⭐ | Step-by-step guide with calculator |
| ทักษาปกรณ์คืออะไร | Definition | ⭐⭐⭐⭐⭐ | Clear definition + table |
| ชื่อมงคลคนเกิดวันอังคาร | List | ⭐⭐⭐⭐ | List with meanings |
| ผลรวมเลขศาสตร์ 45 ดีไหม | Question | ⭐⭐⭐⭐ | Detailed answer with pros/cons |

## Topic Clusters

### Cluster 1: Naming Principles (หลักการตั้งชื่อ)

**Pillar**: "Complete Guide to Thai Naming Science" (คู่มือตั้งชื่อมงคลฉบับสมบูรณ์)

Cluster articles:
1. What is Numerology? (เลขศาสตร์คืออะไร)
2. Understanding Thaksa (ทักษาปกรณ์และอักษรตามวันเกิด)
3. Ayatana 6 Explained (อายตนะ 6 คืออะไร)
4. Shadow Power in Naming (พลังเงาและพลังซ้อน)

### Cluster 2: Naming by Birthday (ตั้งชื่อตามวันเกิด)

**Pillar**: "Auspicious Names by Birthday 2026" (ตั้งชื่อมงคลตามวันเกิด 2569)

Cluster articles:
1. Auspicious names for Sunday (ชื่อมงคลวันอาทิตย์)
2. Auspicious names for Monday (ชื่อมงคลวันจันทร์)
3. ... (Tuesday - Saturday)
4. Forbidden letters for each day (อักษรกาลกิณีประจำวัน)

## Content Calendar Recommendations

| Month | Content | Target Keyword | Type |
|-------|---------|----------------|------|
| Week 1 | 4 Naming Sciences You Must Know | ศาสตร์การตั้งชื่อ | Educational Guide |
| Week 2 | Numerology 101: Numbers 0-9 | ความหมายตัวเลข | Educational |
| Week 3 | Check Your Forbidden Letters | อักษรกาลกิณี | Interactive/List |
| Week 4 | Top 10 Popular Names 2026 | ชื่อยอดฮิต 2569 | Trend |

## Next Steps

1. **Immediate**: Optimize homepage for "วิเคราะห์ชื่อ"
2. **Week 1-2**: Publish "Auspicious Names by Birthday 2569" pillar page
3. **Week 3-4**: Create calculator/tool landing pages
4. **Ongoing**: Monitor rankings for "ชื่อมงคล"

Related Skills

• competitor-analysis - See what keywords competitors rank for
• content-gap-analysis - Find missing keyword opportunities
• seo-content-writer - Create content for target keywords
• geo-content-optimizer - Optimize for AI citations