| name | seo |
| description | Trigger when creating pages, adding metadata, implementing schema, or discussing SEO |
| allowed-tools | Read, Grep, Glob |
SEO Skill
Business Context
- Business: Next Gen Therapy - Psychodynamic Therapy
- Location: Colchester, Essex, UK
- Services: In-person therapy (Colchester) + Online therapy (UK-wide)
- Domain: nextgentherapy.co.uk
Healthcare SEO Context
This is a therapy/healthcare website - SEO follows YMYL (Your Money Your Life) guidelines with heightened trust requirements.
Metadata Requirements
Every page MUST export metadata using Next.js 15 API:
import type { Metadata } from 'next';
export const metadata: Metadata = {
title: 'Page Title | Next Gen Therapy',
description: 'Page description for SEO (150-160 chars)',
alternates: {
canonical: 'https://nextgentherapy.co.uk/page-slug',
},
};
Schema Components
Use existing SEO components in src/components/seo/:
LocalBusinessSchema - For therapy services
BlogPostSchema - For blog content
BreadcrumbSchema - For navigation structure
LocalBusiness Schema
Required for therapy services:
{
"@type": "LocalBusiness",
"name": "Next Gen Therapy",
"description": "Psychodynamic therapy in Colchester and online",
"address": {
"@type": "PostalAddress",
"addressLocality": "Colchester",
"addressRegion": "Essex",
"addressCountry": "GB"
},
"areaServed": [
{
"@type": "City",
"name": "Colchester"
},
{
"@type": "Country",
"name": "United Kingdom"
}
],
"serviceType": ["Psychodynamic Therapy", "Online Therapy"]
}
Local SEO Keywords
Target keywords should include:
- "therapist Colchester"
- "psychodynamic therapy Colchester"
- "counselling Colchester Essex"
- "online therapy UK"
- "psychodynamic therapist near me"
Core Web Vitals Targets
- LCP (Largest Contentful Paint): < 2.5s
- FID (First Input Delay): < 100ms
- CLS (Cumulative Layout Shift): < 0.1
Image Optimization
- Always use
next/image component
- Set
priority for above-fold images
- Include descriptive
alt text
- Use appropriate
sizes attribute
YMYL Trust Signals
Healthcare content requires:
- BACP registration details
- Professional credentials
- Colchester practice address
- Contact information
- Privacy policy (UK GDPR compliant)
- Clear service descriptions
SEO Monitoring
- Google Search Console: nextgentherapy.co.uk
- Site verification: P2NojIbNyYheM5XtqaNmtH5Cpp1ugkxcaddXxjZF4Dc
- Sitemap:
/sitemap.xml (auto-generated)
- Schema validation: Google Rich Results Test
Gotchas
- Never duplicate title tags across pages
- Always include canonical URLs
- Check schema with Rich Results Test before deploying
- Include structured data on all service pages
- Local SEO important for Colchester visibility
- Online therapy pages should target UK-wide keywords