// Help users design and optimize growth loops. Use when someone is building viral mechanics, designing referral programs, creating product-led acquisition, or figuring out how to make their product grow itself.
| name | designing-growth-loops |
| description | Help users design and optimize growth loops. Use when someone is building viral mechanics, designing referral programs, creating product-led acquisition, or figuring out how to make their product grow itself. |
Help the user design effective growth loops using frameworks from 54 product leaders who have built viral and product-led growth engines at companies from Dropbox to LinkedIn to Calendly.
When the user asks for help with growth loops:
Luc Levesque: "It's usually just one loop that you need to get right. Most successful companies scale primarily through one dominant, well-executed growth loop." Focus on identifying and dominating one primary channel before diversifying.
Nikita Bier: "With certainty, if you're good at your job, you can make an app grow and go viral. Over the years of building all these apps, I've accrued all these growth hacks that still nobody knows about." Develop a library of growth tactics based on platform-specific mechanisms.
Yuriy Timen: "If you have really healthy LTVs, then there is a big opportunity to play paid and lean into paid growth loops." Calculate if single-player LTVs are high enough to support sustainable paid acquisition.
Julian Shapiro: "By me trying to use PayPal in its everyday intention, I'm automatically enticing someone else to become a PayPal customer." PLA is the most scalable channel because it's entirely within the company's control.
Elena Verna: "I feel like only 30 to 40% of what I've learned transfers here because we need to invest in such bigger bets and innovate and create new growth loops." In fast-moving AI categories, shift from 95% optimization to 95% innovation.
Uri Levine: "Word-of-mouth you can only have if you have high frequency of use. If you're using Waze every day, then every day you have an opportunity to tell someone else." Sustainable word-of-mouth is tied to how often users engage with the product.
Ben Williams: "Being able to identify the various micro and macro loops, how they're all connected, being able to document them in a qualitative model provides a shared understanding and guides intentional investment."
Gokul Rajaram: "A good metric is that 40 to 50% of your new customers should ideally come from organic channels. If 90% come from paid, at some point the music is going to stop."
For all 84 insights from 54 guests, see references/guest-insights.md
Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.
Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.
Help users synthesize and act on customer feedback. Use when someone is analyzing NPS responses, processing support tickets, reviewing user research, synthesizing feedback from multiple channels, or trying to identify patterns in customer input.
Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.