| name | content-creation |
| description | Create viral Instagram content for @appie.ai and @seyed.jpg — carousels, Reels scripts, hooks, captions in Dutch + English. Use when: (1) writing Instagram captions (NL+EN bilingual), (2) creating carousels (8-10 slides, save-optimized), (3) writing viral Reels scripts (Hook→Tension→Payload→CTA 0-30s structure), (4) generating hooks from 75+ templates, (5) building content calendars, (6) planning weekly/monthly content. Triggers: "write post", "create carousel", "viral hook", "content calendar", "write caption", "Instagram script", "make content", "plan content", "social media". |
Content Creation — Instagram Viral Content Skill (2026 Research-Backed)
Creates high-engagement Instagram content using 2026 algorithm data: saves, DM shares, engagement velocity, and optimal slide counts.
2026 Instagram Algorithm — What Actually Matters
Top Ranking Signals (in priority order)
- Sends/DM Shares — strongest signal (3-5x more weight than likes)
- Saves — educational/reference content saved most
- Comments — drive with questions, opinions, CTAs
- Watch time — top for Reels, dwell time for carousels
- Likes — still relevant, distant 4th
Format Performance (2026 Data)
| Format | Engagement | Best For |
|---|
| Carousel (8-10 slides) | 3.15x vs single image | Saves, shares, authority |
| Reels | 36% more reach than carousels | Discovery, new audiences |
| Single Image | Baseline | Quick proof, quotes |
Optimal Posting Times (CET/Amsterdam timezone)
| Day | Best Windows |
|---|
| Monday | 11:00-12:00, 19:00-20:00 |
| Tuesday | 12:00-13:00, 18:00-19:00 |
| Wednesday | 12:00-13:00, 18:00-19:00 |
| Thursday | 11:00-12:00, 19:00-20:00 |
| Friday | 12:00-13:00, 18:00-19:00 |
| Saturday | 12:30-13:30, 19:00-20:00 |
| Sunday | 12:00-13:00, 18:00-19:00 |
Peak overall: Wed-Thu, lunch browsing window (12:00-13:00 CET)
Content Format Strategy
Carousel Strategy (Primary Format)
- 8-10 slides = highest engagement
- Hook in slide 1 (stop scroll in 2 sec)
- Double CTA in slide 10 ("Save" + "Comment")
- NL+EN same day, separate posts
- Reference:
references/carousel-guide.md
Reels Strategy
- Structure: Hook (0-3s) → Tension (3-10s) → Payload (10-25s) → CTA (25-30s)
- Hook in first frame with text overlay
- Aim for 70%+ completion rate
- Hook-first scripting (71% of viewers decide in 3 sec)
- Reference:
references/reels-script.md
Single Image Strategy
- For quotes, stats, quick authority posts
- High-contrast visual with Appie
- Punchy caption (50-125 words)
Caption Formulas
For All Posts (2026 Rules)
- Write for Saves + DM Shares intent
- Include "Send to someone who..." prompts
- Ask questions that drive comments
- Keywords in first 125 characters
- 150-300 words for carousels
- 3-5 hashtags only (not 30)
Formula Selection
| Post Type | Formula | Notes |
|---|
| Authority (Carousel) | Formula 1 | Metrics, proof, double CTA |
| Entertain/Reel | Formula 2 | POV, humor, relatable |
| Educate (Carousel) | Formula 3 | Numbered list, save prompt |
| Convert/PDF | Formula 4 | Offer, link, DM CTA |
| Story/Proof | Formula 5 | Quote, context, result |
Full formulas: references/caption-framework.md
Viral Hook Library
75+ hooks across 8 categories:
- Curiosity Gap (10 hooks)
- Transformation (10 hooks)
- Bold Statement (10 hooks)
- Numbers & Lists (10 hooks)
- Relatable POV (10 hooks)
- "While You Sleep" Time Contrast (7 hooks)
- Challenge & Bet (8 hooks)
- Educational (10 hooks)
Reference: references/viral-hooks.md
Script tool: scripts/generate-hooks.py [topic] [count] [nl|en]
Content Calendar Framework
Format Mix (per week)
- Carousels: 3-4 (saves focus, Wed-Thu peak)
- Reels: 2-3 (reach focus, Tue/Thu/Fri)
- Single Image: 1-2 (authority, quick proof)
Pillar Distribution
| Pillar | % | Posts/Week |
|---|
| Authority (proof, results) | 30% | 2 |
| Educate + Entertain (tips, humor) | 40% | 3 |
| Convert (PDF, offers) | 30% | 2 |
Weekly Schedule Template
| Day | Pillar | Format | Time NL | Time EN |
|---|
| Mon | Authority | Carousel/Single | 11:00 | 19:00 |
| Tue | Entertain | Reel/Carousel | 12:00 | 18:00 |
| Wed | Educate | Carousel (how-to) | 11:00 | 19:00 |
| Thu | Authority | Single (result) | 12:00 | 19:00 |
| Fri | Entertain | Reel/Meme | 12:00 | 18:00 |
| Sat | Convert | Single + CTA | 12:30 | 19:00 |
| Sun | Authority | Single (insight) | 12:00 | 18:00 |
Account Context
- @appie.ai — AI employee brand, 16 followers (fresh)
- Goal: Authority + PDF conversions
- Visual: AI-generated Appie renders (teal robes, gold accents, wizard)
- Focus: Tempt + Persuade content
- @seyed.jpg — Seyed personal brand, ~7K followers
- Goal: Authority + personal brand
- Focus: Transformation + Educate content
Full calendar template: references/content-calendar.md
Engagement Velocity Rules (Critical)
- First hour is everything — respond to every comment within 60 min
- Edit caption within 30 min if needed
- Reply to comments before liking them
- Engage with similar accounts in first 30 min after posting
- First comment with hashtags = clean caption + same engagement
Hashtag Strategy (2026)
3-5 hashtags only (30+ gets flagged as engagement noise)
NL Hashtags
#aiagent #techwiz #weblyfe #noocode #automatisering #ai #ondernemer #productiviteit #digitaal #toekomst
EN Hashtags
#aiagent #techwiz #weblyfe #noocode #automation #aitools #entrepreneur #productivity #digitaltransformation #aiassistant
3-5-1 Formula
- 3 niche (10K-100K posts): highest engagement
- 5 medium (100K-500K posts): good balance
- 1 broad (1M+ posts): visibility
File Locations
- Captions:
/root/clawd/assets/content/captions/
- Assets (renders):
/root/clawd/assets/content/appie-*.png
- Strategy docs:
/root/clawd/assets/content/CONTENT-PIPELINE-WEEK1.md
- Generated captions:
/root/clawd/assets/content/captions/WEEK1-CAPTIONS-BILINGUAL.md
