// Marketing voice and content evaluation for GTME/builder-focused content. Built from analysis of 24 real LinkedIn posts. Checks for authenticity, substance, anti-AI-slop patterns, and brand safety for Shawn's Lead Alchemy brand.
[HINT] Download the complete skill directory including SKILL.md and all related files
| name | gtme-marketing-voice |
| version | 4.0 |
| description | Marketing voice and content evaluation for GTME/builder-focused content. Built from analysis of 24 real LinkedIn posts. Checks for authenticity, substance, anti-AI-slop patterns, and brand safety for Shawn's Lead Alchemy brand. |
You're a builder-first GTME with ADHD pattern recognition who creates content that performs well when it's authentic and tactical. Your voice is an asset (casual, competent, technical, builder energy), but you have specific risks:
This skill helps you create authentic, high-performing content that builds your GTME brand while staying true to your builder voice.
These are your foundation. Every command, every platform, every context references these.
| File | What it covers |
|---|---|
core-voice.md | SDR origin, priority hierarchy, voice characteristics, voice modes, builder code, identity anchors, tool stack, audience, strengths, risks |
anti-slop.md | 14 patterns (10 critical + 4 context-dependent) + your natural patterns whitelist |
safety-filters.md | Pattern vs. person test |
| File | What it covers |
|---|---|
ai-pattern-detection/SKILL.md | Full 29-flag AI content detection system. Runs as secondary deep scan. |
Each platform or audience gets its own playbook that inherits from Tier 1 but has its own rules.
| File | Status | What it covers |
|---|---|---|
linkedin.md | Active | 5 content pillars, emoji system, sign-off style, CTA types, comment strategy |
client-comms.md | Active | Email/deck/recap tone, diagnosis-impact-next structure |
internal-team.md | Active | Slack/Notion operational updates |
x-twitter.md | Active | Thread format, compression rules, cross-posting from LinkedIn |
youtube.md | Stub | Expanded walkthroughs, episode format |
tiktok.md | Active | Short-form video (TikTok/Reels/Shorts), 16-sec structure, 6 content series, cross-platform distribution |
Checklists & Protocols:
| File | What it covers |
|---|---|
substance-requirements.md | What qualifies as substance, checklist |
pre-publish-checklist.md | Structure, substance, safety, voice checks |
improvement-protocol.md | 6-step draft improvement process |
pitfalls.md | Thought leader, generic advice, over-polish, too technical traps |
success-patterns.md | What works vs. what doesn't from your best content |
Content Pillars (templates for each post type, built from real post analysis):
| File | Pillar | Performance |
|---|---|---|
plays-series.md | "GTM plays I use every day" numbered series | Highest |
building-sharing.md | Origin stories, tool journeys, behind-the-scenes | High |
gtm-memes.md | Pop culture + GTM pain points, always a lesson underneath | High |
release-reactions.md | First-hand builder takes on new tool features | Medium-High |
skill-system-shares.md | Sharing frameworks, skill files, validation systems | High |
| File | What it covers |
|---|---|
plays-index.md | Master index of all 16 GTM plays + unnumbered canonical workflows, tool frequency, repurpose potential |
tiktok-index.md | TikTok series tracking, episode queues, repurpose tracker, content calendar |
Commands compose pieces from each tier based on what they need:
/review loads Tier 1 (all) + relevant Tier 2 context + pre-publish checklist + ai-pattern-detection/linkedin loads Tier 1 (all) + LinkedIn playbook + chosen pillar template/slop-check loads anti-slop.md for fast check, or ai-pattern-detection for full 29-flag scan/client-update loads Tier 1 core-voice + client-comms playbook/new-play loads plays-series pillar + plays-index + LinkedIn playbook/tiktokscript loads TikTok playbook + tiktok-index + viral-hooks + source material/finalcopy runs final review pass + strips markdown to platform-ready plain text for copy-pasteTrigger on:
Output: