// Technical SEO monitoring. Weekly PageSpeed audits, Core Web Vitals tracking, crawl health checks, image optimization, and mobile usability. Catches problems before they tank your rankings.
Matt Berman's custom SEO content engine. Learns your brand through a smart interview, then creates content that ranks AND converts using Puppet Strings, Scroll Traps, and Care To Click psychology. Anti-AI-Overview by design. DataForSEO integrated. The content your competitors can't copy because it requires real experience.
Generate premium SEO article images using Nano Banana 2. Six locked-in visual styles with cinema-grade JSON prompts. No stock photo slop.
SEO technical checklist and publishing reference. Meta tags, schema markup, llms.txt, topical authority, internal linking rules, Core Web Vitals targets, and image optimization. The agent uses this when publishing content. You can use it to audit existing pages.
Self-improving SEO system. Finds keywords via DataForSEO, writes content that ranks, monitors GSC for what's climbing, then writes MORE content to push winners higher. A feedback loop, not a one-shot tool.
Backlink acquisition engine. Mines competitor backlinks, finds unlinked brand mentions, discovers broken link opportunities, audits internal linking, and prospects resource pages. Turns link building from guesswork into a repeatable system.
| name | seo-health |
| description | Technical SEO monitoring. Weekly PageSpeed audits, Core Web Vitals tracking, crawl health checks, image optimization, and mobile usability. Catches problems before they tank your rankings. |
| metadata | {"openclaw":{"version":"1.0","author":"Matt Berman","emoji":"🏥","homepage":"https://bigplayers.co","user-invocable":true,"category":"seo","requires":{"env":[],"tools":["curl","jq"]},"optional_env":["PAGESPEED_API_KEY"]}} |
Rankings don't just depend on content and links. If your site is slow, broken, or has technical issues, Google will rank your competitors instead. This skill catches problems before they cost you traffic.
Three scripts. Run weekly. Takes 5 minutes.
health-speed.sh — PageSpeed + Core Web VitalsChecks your site's performance using Google's PageSpeed Insights API (free, no key required for basic usage).
Usage:
bash skills/seo-health/scripts/health-speed.sh <url> [--mobile] [--desktop] [--both]
What it checks:
Outputs:
Runs against: Google PageSpeed Insights API (free tier: 25,000 queries/day with API key, rate-limited without)
health-crawl.sh — Crawl Health AuditChecks your site for common technical SEO issues.
Usage:
bash skills/seo-health/scripts/health-crawl.sh <domain> [--sitemap URL] [--limit 50]
What it checks:
Outputs:
health-images.sh — Image Optimization AuditChecks images across your top pages for SEO and performance issues.
Usage:
bash skills/seo-health/scripts/health-images.sh <domain> [--pages 10]
What it checks:
Outputs:
Monday: health-speed.sh --both → Check Core Web Vitals
health-crawl.sh → Find broken links and tech issues
health-images.sh → Flag image optimization opportunities
Run all three in one go. The agent reads the output, prioritizes fixes, and adds them to your task list.
Each script saves a snapshot to workspace/seo/health/:
speed-YYYY-MM-DD.json — PageSpeed scores over timecrawl-YYYY-MM-DD.json — Issue counts over timeimages-YYYY-MM-DD.json — Image audit resultsThe agent compares to previous snapshots and flags:
Trending data is how you catch regressions early.
| Metric | Good | Needs Work | Poor |
|---|---|---|---|
| LCP | < 2.5s | 2.5-4.0s | > 4.0s |
| INP | < 200ms | 200-500ms | > 500ms |
| CLS | < 0.1 | 0.1-0.25 | > 0.25 |
| FCP | < 1.8s | 1.8-3.0s | > 3.0s |
| TTFB | < 800ms | 800-1800ms | > 1800ms |
| Performance Score | 90+ | 50-89 | < 50 |
SEO Agent finds keywords. SEO Forge writes content. SEO Links gets backlinks. SEO Health makes sure the technical foundation doesn't undermine all that work.
A page with perfect content and strong backlinks will still rank poorly if it takes 6 seconds to load or has broken internal links. This skill is the foundation everything else sits on.