| name | competitor-research |
| description | Research a single competitor and produce a structured profile. Use when adding a new competitor, refreshing an existing competitor's profile, or analyzing how a specific competitor positions against the user's product. |
Competitor Research
Use this skill when researching a specific competitor for the project's
market landscape.
Where things live
Competitor profiles live in a competitors/ folder under the project's
market directory. The conventional path is
gtm/foundations/market/competitors/, but check the project's actual
structure first — landscape.md in the parent folder is the synthesis
doc and tells you where everything lives.
When adding or significantly updating a profile, update landscape.md's
tier table and threat assessment too — the synthesis is the load-bearing
part for decision-making.
How to research
- Use web search to gather current product info, pricing, recent news,
and customer reviews. Marketing pages overstate; customer forums,
review aggregators, and HN/Reddit threads tend to be more honest.
- If the Palette MCP is available, pull the user's product context so
the Positioning section can frame the comparison against the
user's product specifically rather than describing the competitor in
isolation.
- Cross-check claims across sources before writing them down.
Output structure
Match the existing competitors/_template.md shape (or whatever shape
the project's other competitor profiles use — read one first if you're
unsure). Default sections: positioning, pricing, strengths, weaknesses,
threat level, sources.
Always include a **Last updated:** date at the top so the user knows
when the profile was refreshed.