marketing-product-skills

Turn interview notes, assumptions, or market context into customer discovery findings, jobs-to-be-done synthesis, and actionable product/GTM recommendations.

Create or audit an event tracking plan for product, growth, and analytics workflows. Use when a team needs a source-of-truth taxonomy, instrumentation plan, and data governance rules.

Turn a product or growth idea into a rigorous experiment brief and post-test readout format.

Build a coordinated product/marketing launch plan with messaging, assets, milestones, instrumentation, and post-launch review.

Define or critique a product North Star Metric and its input metrics. Use when a team needs one shared leading indicator of customer value and growth.

Audit a signup, onboarding, and activation flow to identify friction, missing value discovery, and concrete product/growth fixes.

Build or refine B2B/SaaS positioning, message hierarchy, and proof points from customer pains, differentiation, and market context.

Create a pricing and packaging hypothesis, research plan, and low-risk validation path tied to customer value and unit economics.

Diagnose retention problems using lifecycle stages, behavior patterns, and practical product/growth interventions.

Create a content brief optimized for search intent, answer-engine visibility, and product-led conversion.