菜单
Build or refine B2B/SaaS positioning, message hierarchy, and proof points from customer pains, differentiation, and market context.
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基于 SOC 职业分类
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| name | positioning-messaging |
| description | Build or refine B2B/SaaS positioning, message hierarchy, and proof points from customer pains, differentiation, and market context. |
| argument-hint | ["company-product-or-feature"] |
Use this skill when the user wants clear product positioning, messaging architecture, or a sharper explanation of who the product is for and why it wins.
Always produce:
If available, extract:
If anything is missing, infer cautiously and label it.
Define:
Write the painful before-state in customer language. Then write the better after-state.
List what customers do instead:
Describe what the product does meaningfully better and why that matters.
Differentiate among:
Use this structure:
For [target market] who [need/problem], [brand/product] provides [primary differentiated benefit] because [reason to believe].
Produce:
Create versions for:
| Alternative | Why customers choose it | Why it falls short |
|---|
...
...
...
| Message pillar | What we claim | Why it matters | Proof needed |
|---|
| Objection | Response |
|---|
Provide 5-10 options.
If the product is product-led:
If the product is enterprise:
