- name
- schedule-ads
- description
- Manage paid ads on AdManage.ai from declarative config - default schedules launches across Meta/TikTok/Snapchat/Pinterest/LinkedIn (always PAUSED); create provisions Meta campaigns and ad sets.
- metadata
- {"title":"Schedule Ads","category":"productivity","var":"Selects which flow runs (parse from ${var}):\n- empty / unset (default) → SCHEDULE branch: read config.yaml, pick schedule\n entries matching today, and launch those ads in-run via AdManage.ai.\n Launches PAUSED by default; dailySpendCap circuit-breaker; never auto-activates\n live spend.\n- \"create\" → CREATE branch: read config.create.yaml, diff against\n .admanage-state/campaigns.json, and create the missing Meta campaigns + ad sets\n in-run. On-demand; creates entities PAUSED; returned IDs are written back into\n state so the schedule branch can launch into them.\n","schedule":"0 8 * * *","commits":true,"permissions":["contents:write"],"tags":["growth","ads"],"requires":["ADMANAGE_API_KEY"]}
> **${var}** selects the flow. Empty/unset = **schedule** (launch ads into existing ad sets). `create` = **create-campaign** (provision Meta campaigns + ad sets). Both are config-driven, PAUSED-by-default, and make the AdManage API calls **in-run** via `./secretcurl` (the `{ADMANAGE_API_KEY}` placeholder keeps the key off the command line), behind fail-closed spend guardrails.
Reads a declarative config, computes what to do, and makes the AdManage.ai API calls **in-run** via `./secretcurl`. The calls are an irreversible outbound side-effect (real ad spend), so they are each branch's **final** actions and run only behind the guardrails below (PAUSED-by-default, `dailySpendCap` circuit-breaker, dry-run). `ADMANAGE_API_KEY` is injected in-run via this skill's `requires:` — always write it as the `{ADMANAGE_API_KEY}` placeholder, never a bare `$ADMANAGE_API_KEY` (the Bash permission layer refuses that).
## Preamble (both branches)
1. Read `memory/MEMORY.md` for context. Read the last ~3 days of `memory/logs/` for recent launch / provisioning activity — don't re-report a signal already logged.
2. Parse `${var}`:
- empty / unset → run the **Schedule branch** below.
- `create` → run the **Create branch** below.
- anything else → log `SCHEDULE_ADS_UNKNOWN_SELECTOR: <value>` and exit cleanly (no notify).
3. Both branches spend real money on ad platforms. The shared safety posture (see each branch) is: PAUSED by default, config-only (never invent campaigns/creative/targeting), dry-run available, and exit silently when there's nothing to do.
---
# Schedule branch (default — empty `${var}`)
Reads `skills/schedule-ads/config.yaml`, picks schedule entries matching today, and launches those ads **in-run** via AdManage.ai (`POST /v1/launch` through `./secretcurl`), behind the spend guardrails below.
## Safety defaults (schedule)
This branch **spends real money on ad platforms**. Guardrails, in priority order:
1. **PAUSED by default.** Every launch request sets the entity to PAUSED. The operator has to resume manually in the AdManage dashboard before spend starts. `launchPaused: false` in config is the explicit opt-out.
2. **Daily spend cap.** Before launching, the branch checks `GET /v1/spend/daily` for today. If spend ≥ `dailySpendCap` in the config, all launches are skipped and a warning is notified. If the spend figure can't be verified (malformed / empty response), **fail closed** — skip and notify, don't launch. This is a circuit breaker, not a budget enforcer — platform budgets still apply.
3. **Dry-run mode.** If `DRY_RUN=true` in env or `dryRun: true` in config, the branch builds the payloads, writes them to `.pending-admanage/dryrun/`, notifies what *would* launch, and exits without calling the API.
4. **Config-only.** The branch does not invent campaigns, creative, or targeting. If there's no schedule for today, it exits cleanly with no API calls.
5. **Single source of truth.** All ads/campaigns/targeting live in `config.yaml`. The branch never generates new creative on the fly.
## Network note (schedule)
Launching ads is an irreversible outbound side-effect (real ad spend), so it is the branch's **final** action and runs only after the guardrails above pass:
- Auth'd calls go through `./secretcurl` with the `{ADMANAGE_API_KEY}` placeholder — never a bare `$ADMANAGE_API_KEY` (the Bash permission layer refuses that). `ADMANAGE_API_KEY` is injected in-run via `requires:`.
- The branch checks the daily spend cap (`GET /v1/spend/daily`), then per batch calls `POST /v1/launch`, polls `GET /v1/batch-status/{id}` to a terminal state, and reports via `./notify`.
- If `ADMANAGE_API_KEY` is unset, or the launch/spend call fails, skip the launch and notify — do not retry blindly. There is no deferred postprocess fallback.
## Steps (schedule)
1. **Load config.** Read `skills/schedule-ads/config.yaml`. If the file doesn't exist, log `SCHEDULE_ADS_NOT_CONFIGURED` and exit cleanly (no notify, no error). The example template lives next to this file as `config.example.yaml`.
2. **Validate config shape.** Required top-level keys: `defaults` (with `adAccountId`, `workspaceId`, `page`), and `schedules` (array). If either is missing, file an issue in `memory/issues/` per the CLAUDE.md issue tracker convention, notify once, and exit.
3. **Pick today's schedule entries.** For each entry in `schedules`, match against today's date:
- `when.everyDay: true` → always matches.
- `when.dayOfWeek: monday` (or any weekday name, lowercase) → matches if today is that weekday (UTC).
- `when.date: "2026-04-25"` → matches only on that exact date.
- `when.dates: ["2026-04-25", "2026-05-02"]` → matches if today is in the list.
- `when.cron: "0 8 * * 1"` → (advanced) matches if today satisfies the cron. Optional — skip if it's too much parsing effort.
If no entries match today, log `SCHEDULE_ADS_NOTHING_TODAY` and exit cleanly (no notify).
4. **Build launch payloads.** For each matching schedule entry, construct the AdManage `POST /v1/launch` body:
```json
{
"ads": [
{
"adName": "<templated from ad.adName, {date} replaced>",
"adAccountId": "<from defaults or entry override>",
"workspaceId": "<from defaults or entry override>",
"title": "<from ad>",
"description": "<from ad>",
"cta": "<from ad or defaults.cta>",
"link": "<from ad>",
"page": "<from defaults>",
"insta": "<from defaults, Meta only>",
"adSets": [ { "value": "<id>", "label": "<name>" } ],
"media": [ { "url": "<media url>" } ],
"status": "PAUSED"
}
]
}
```
Enforce `status: PAUSED` on every ad unless `defaults.launchPaused` is explicitly `false`. Never strip it silently.
Template substitutions inside string fields:
- `{date}` → today's ISO date (YYYY-MM-DD)
- `{dateHuman}` → "April 21, 2026" style
5. **Pre-flight validation.** For each payload:
- `media[*].url` must be an absolute `https://` URL. Reject entries with local paths or obviously broken URLs.
- `adSets[*].value` must be a non-empty string. If missing, skip the entry with a warning in the log.
- For Meta entries (`adAccountId` starts with `act_`): `page` and `insta` must be set. TikTok/Snapchat/etc. have their own requirements — don't block on Meta-specific fields for other platforms.
- `title` and `description` must be non-empty.
Drop invalid entries, keep going. Log which ones were skipped and why.
6. **Handle dry-run.** If `DRY_RUN=true` or `config.dryRun: true`:
- Write payloads to `.pending-admanage/dryrun/{schedule-name}-{timestamp}.json`.
- Notify a preview (see step 9) but with `[DRY RUN]` prefix.
- Skip step 7.
- This mode exists for the operator to sanity-check before arming real launches.
7. **Launch in-run.** This is the branch's final action — spends real money, so run the guardrails first. Only `./secretcurl`, `jq`, `date`, `echo`, `mkdir`, `grep`, `python3`, and the `Write` tool are available.
a. **Config check.** `[ -n "${ADMANAGE_API_KEY:+x}" ]` (the `${VAR:+x}` form — a bare `$ADMANAGE_API_KEY` trips the secret-expansion analyzer and reads as unset). If unset → notify "ads computed but ADMANAGE_API_KEY missing — nothing launched" and stop.
b. **Daily spend circuit-breaker (once).** Take the strictest `dailySpendCap` (`CAP`) across today's payloads. If set, read today's spend and **fail closed** unless it's a clean number *below* the cap:
```bash
SPEND=$(./secretcurl -sS --max-time 30 -H "Authorization: Bearer {ADMANAGE_API_KEY}" \
"https://api.admanage.ai/v1/spend/daily?startDate=$TODAY&endDate=$TODAY" | jq -r '.metadata.totalSpend // ""')
echo "$SPEND" | grep -qE '^[0-9]+(\.[0-9]+)?$' || { echo "spend unverifiable — fail closed"; exit 0; }
echo "$CAP" | grep -qE '^[0-9]+(\.[0-9]+)?$' || { echo "dailySpendCap not numeric — fail closed"; exit 0; }
python3 -c "import sys; sys.exit(0 if float(sys.argv[1])>=float(sys.argv[2]) else 1)" "$SPEND" "$CAP" \
&& { echo "daily spend cap tripped (today=$SPEND cap=$CAP) — launching nothing"; exit 0; }
```
c. **Per batch: launch, then poll.** For each payload `{ ads: [ ... ] }`:
```bash
RESP=$(./secretcurl -sS --max-time 60 -w 'http=%{http_code}\n' -X POST "https://api.admanage.ai/v1/launch" \
-H "Authorization: Bearer {ADMANAGE_API_KEY}" -H "Content-Type: application/json" -d "$PAYLOAD")
# success => .success==true and .adBatchId set; else record FAILED (.message/.error) and continue.
# Poll GET /v1/batch-status/$BATCH_ID (~90s, 5s interval) until .summaryStatus is success|error.
```
Record each batch's outcome (ok / error / still-running-after-timeout) for the notify. Ads launch **PAUSED** (the payload sets it) unless `launchPaused: false`.
8. **Write artifact to `output/.chains/schedule-ads.md`** so downstream chain consumers can read what was queued. Format:
```markdown
# Schedule Ads — ${today}
Queued: N launches across M schedules.
Dry-run: yes|no.
## Entries
- <schedule name>: <ad count> ads, platform=<meta|tiktok|…>, paused=<bool>
- <adName> — <title>
```
9. **Notify** via `./notify`. Keep it tight:
```
*Ads queued — ${today}${dryRunSuffix}*
<N> launches queued from <M> schedules.
- <schedule name> → <ad count> ads <platform> <paused|LIVE>
"<first adName>"
- ...
<if dry-run>
no API calls made — remove DRY_RUN to arm.
<else>
launched via AdManage (PAUSED) — resume in the dashboard to start delivery.
```
If nothing matched today (no launches), don't notify at all.
10. **Log** — see the shared **Log** section below (discriminator: `schedule`).
## Config schema (schedule)
See `skills/schedule-ads/config.example.yaml` for a filled-in template. Minimum viable config:
```yaml
defaults:
adAccountId: act_XXXXXXXXXX
workspaceId: XXXXXXXXXXXX
page: XXXXXXXXXXXX # Meta Page ID
insta: XXXXXXXXXXXX # Instagram user ID
cta: LEARN_MORE
launchPaused: true # NEVER change this without thought
dailySpendCap: 50 # USD. Circuit breaker.
dryRun: false
schedules:
- name: weekly-promo
platform: meta
when: { dayOfWeek: monday }
adSets:
- { value: "120xxxxxxxxxxxxx", label: "US Broad 25-55" }
ads:
- adName: "Weekly promo — {date}"
title: "Headline copy here"
description: "Supporting copy in a sentence or two."
cta: LEARN_MORE
link: https://example.com
media:
- url: https://media.admanage.ai/your-account/hero.mp4
```
## What the schedule branch does NOT do
- **Does not create campaigns or ad sets.** Those must pre-exist in AdManage — use the **`create` branch** (`${var}=create`), the dashboard, or `POST /v1/manage/create-campaign` separately. This branch only launches *ads into existing ad sets*.
- **Does not upload creative.** Media URLs must be hosted somewhere accessible (AdManage CDN, your own CDN, Supabase, wherever). If you need upload, add a separate `upload-ad-media` skill that calls `POST /v1/media/upload/url`.
- **Does not generate copy.** Titles/descriptions come from config. If the operator wants AI-written variants, a separate skill can write them into `config.yaml` and commit — keeps the launch path boring and auditable.
- **Does not manage budgets, bids, or targeting.** Everything downstream of launch (scaling, pausing losers, budget shifts) lives in follow-up skills or the dashboard.
- **Does not launch to Google Ads, Axon, or Taboola** in v1. Config schema is deliberately Meta/TikTok/Snapchat/Pinterest/LinkedIn-shaped. Adding Google/Axon later is straightforward but their launch shapes differ enough to need their own validation.
---
# Create branch (`${var}=create`)
Reads `skills/schedule-ads/config.create.yaml`, figures out which campaigns/ad sets don't exist yet, and creates them **in-run** via AdManage.ai (`/v1/manage/create-*` through `./secretcurl`) — campaigns first, then ad sets referencing the returned campaign IDs — writing the new IDs back to `.admanage-state/campaigns.json`.
This branch is **on-demand** — invoke it manually when you want to provision new campaigns, then reference the returned IDs in `skills/schedule-ads/config.yaml` (schedule branch) to launch creatives into them.
Read `.admanage-state/campaigns.json` (if it exists) to see what's already created.
## What this branch provisions
Two entity types only:
1. **Meta campaigns** — name, objective, budget, bid strategy, promoted object.
2. **Meta ad sets** — name, budget, optimization goal, targeting (geo/age/platforms), destination.
Everything else (TikTok/Snapchat/Pinterest/LinkedIn campaigns, advanced Meta fields like valueRuleSetId or Advantage+ catalog) is v2+. The shape below is intentionally minimal.
## Safety defaults (create)
Same posture as the schedule branch:
1. **PAUSED by default.** Every campaign + ad set is created with `status: PAUSED`. No surprise spend.
2. **Idempotent.** The branch tracks created entities in `.admanage-state/campaigns.json`. If a campaign name already exists in state, it's skipped. Run it twice → no duplicates.
3. **Dry-run mode.** `DRY_RUN=true` or `config.dryRun: true` → payloads written to `.pending-admanage/dryrun-create/`, notified, no API calls.
4. **Config-only.** No config file → exit silently. No invented campaigns, no autonomous provisioning.
## Network note (create)
Provisioning campaigns and ad sets is an irreversible outbound side-effect, so it is the branch's **final** action and runs in-run only after the diff + validation pass:
- Auth'd calls go through `./secretcurl` with the `{ADMANAGE_API_KEY}` placeholder — never a bare `$ADMANAGE_API_KEY`. The key is injected in-run via `requires:`.
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