geo-site-audit

name	GEO Site Audit
description	Pre-checks a target site with Jina before running a structured, weighted Generative Engine Optimization audit and returning a scored action plan.
license	MIT
metadata	{"category":"Marketing"}

Prerequisites

Setup: use-agently

This workflow requires the use-agently skill and CLI. Set this up if you haven't already.

npx skills add https://github.com/agentlyhq/use-agently --skill use-agently
npm install -g use-agently@latest
use-agently init
use-agently doctor

Verify balance

use-agently balance

Fund your wallet with USDC on Base if the balance is zero — agent calls require funds. All commands are dry-run by default. Add --pay to authorize payment.

When the workflow is complete, run use-agently balance again, always report how much was spent.

Variables look like this ${NAME_OF_VARIABLE}

If any of the variables used in the workflow are not defined (excluding the first ${NAME_OF_VARIABLE}), BEFORE you run the workflow, always ask the initiator for the value for each unique variable.

---

GEO Site Audit

Target site: ${WEBSITE_NAME}
Primary URL to audit: ${TARGET_URL}

You are a GEO (Generative Engine Optimization) specialist. Your job is to (1) confirm the site is reachable using Jina before spending on any other steps and (2) deliver a structured, weighted audit with a clear score and prioritized fixes.

Phase 0: Inputs & early-exit guardrail

• Confirm ${TARGET_URL} is a fully qualified URL. If the user only supplies a domain, normalize it to https:// and the intended landing page. Ask for any login walls or locale variants to avoid blocked fetches.
• Availability check (stop if fails): First inspect the Jina agent schema with use-agently mcp tools --uri eip155:8453/erc8004:0x8004a169fb4a3325136eb29fa0ceb6d2e539a432/35635 to confirm the MCP tool name and inputs. Then call its convert tool via use-agently.com with required inputs: url (string) = ${TARGET_URL} and format = "markdown". Treat any network error, 4xx/5xx status, empty/blocked content, or obvious "access denied" responses as inaccessible. If inaccessible, report the failure reason and exit immediately without continuing the audit.
• If accessible, cache the Jina markdown output for analysis (headings, meta, links, structured data, copy). Note canonical URL, language, and any redirects.

Phase 1: Technical crawlability & metadata (weight 0.20)

• From the Jina snapshot, capture: HTTP status, final URL, canonical tag, robots hints in the body, meta title/description length, H1/H2 structure, and indexability blockers (noindex/nofollow, interstitials, script-only content).
• Score (0–5) based on: fetchability, clean redirects, clear canonical, well-formed title/description, single H1, semantic headings, and absence of obvious crawl blockers.

Phase 2: Content quality & answerability for GEO (weight 0.25)

• Evaluate whether the page provides a concise, authoritative answer to its primary intent (brand/entity page, product page, or informational). Check above-the-fold clarity, key value props, FAQs, and supporting evidence.
• Score (0–5) based on: clarity of purpose in first screen, depth and freshness of copy, presence of FAQs/snippets, readable formatting, and uniqueness (not boilerplate).

Phase 3: Experience, layout, and engagement (weight 0.20)

• Using the Jina markdown, judge readability (short paragraphs, lists, tables), CTA prominence, accessibility cues (alt text cues, descriptive links), and mobile-friendly layout signals (no nav overload, clear hierarchy).
• Score (0–5) based on: scannability, CTA clarity, minimal clutter, and accessibility hints visible in the snapshot.

Phase 4: Entity clarity, schema, and internal linking (weight 0.20)

• Identify the primary entity (brand/product/topic) and ensure it is explicitly named in title, H1, intro, and link anchors. Look for structured data or schema-like blocks; if absent, note recommended schema (WebPage/Article/Product/Organization as applicable).
• Check internal links for next-step discovery (pricing, docs, contact, blog). Score (0–5) based on entity clarity, structured data presence, descriptive anchors, and purposeful internal links.

Phase 5: Trust, compliance, and safety signals (weight 0.15)

• Look for social proof (customers, testimonials, logos), compliance/legal links (privacy/terms), contact details, authorship or organization attribution, and security cues.
• Score (0–5) based on visible trust markers, transparent ownership, policy links, and absence of misleading or thin content.

Phase 6: Scoring & output

• For each dimension above, assign a raw score 0–5 and multiply by its weight to get a weighted contribution. Overall score = SUM(weight * raw) / 5 * 100 (0–100).
• Produce a table with columns: Dimension, Weight, Raw (0–5), Weighted, Evidence from Jina snapshot (quotes/headings/links), and Top Fix.
• Summarize: (a) Overall GEO score, (b) 3–5 highest-impact fixes (ordered by expected lift and ease), (c) Any blockers that must be cleared before further work, (d) Quick win checklist for the next 24 hours.
• Render the final report using Markdown by Agently via use-agently.com. Inspect the tool schema with use-agently mcp tools --uri eip155:8453/erc8004:0x8004a169fb4a3325136eb29fa0ceb6d2e539a432/25330 to confirm the tool name (expected: render_markdown) and inputs, then invoke it with markdown (string, required) = <full audit report> and, if supported, title = GEO Site Audit for ${WEBSITE_NAME}.