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Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports.
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/aitytech/agentkits-marketing --skill analytics-attribution命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
基于 SOC 职业分类
正在显示 SKILL.md
| name | analytics-attribution |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | advanced |
| description | Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing campaign performance, building attribution models, or creating marketing reports. |
| triggers | ["analytics","attribution","tracking","ROI","CAC","LTV","dashboard","reporting","conversion tracking","marketing metrics"] |
| prerequisites | ["marketing-fundamentals"] |
| related_skills |
| ["ab-test-setup","paid-advertising"] |
| agents | ["project-manager","researcher"] |
| mcp_integrations | {"optional":["google-analytics","google-search-console"]} |
| success_metrics | ["tracking_accuracy","attribution_confidence"] |
Performance measurement and attribution modeling for data-driven marketing decisions.
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
Apply analytics expertise when:
Dimensions (What you're measuring by):
Metrics (What you're measuring):
| Report | Questions Answered | Frequency |
|---|---|---|
| Acquisition | Where do visitors come from? | Weekly |
| Behavior | What do they do on site? | Weekly |
| Conversion | Do they complete goals? | Daily |
| Attribution | What drove the conversion? | Monthly |
| Funnel | Where do they drop off? | Weekly |
| Cohort | How do segments perform over time? | Monthly |
| Model | Credit Distribution | Best For |
|---|---|---|
| Last Click | 100% to final touchpoint | Short cycles, direct response |
| First Click | 100% to first touchpoint | Brand awareness, TOFU |
| Linear | Equal across all | Understanding full journey |
| Time Decay | More to recent touches | Long sales cycles |
| Position-Based | 40/20/40 first-mid-last | Balanced view |
| Data-Driven | ML-based distribution | High volume, mature programs |
TOFU (Awareness)
MOFU (Consideration)
BOFU (Decision)
Retention
| Agent | How They Use This Skill |
|---|---|
researcher | Compiling performance data, competitive benchmarks |
lead-qualifier | Funnel conversion analysis, lead source quality |
planner | Budget allocation based on channel ROI |
project-manager | Campaign performance tracking |
| Anti-Pattern | Why It's Wrong | Do This Instead |
|---|---|---|
| Vanity metrics only | Impressions ≠ impact | Focus on conversion metrics |
| Last-click bias | Ignores awareness touchpoints | Use multi-touch attribution |
| No control groups | Can't prove causation | A/B test when possible |
| Siloed data | Missing full picture | Integrate CRM + analytics |
| Report without action | Wastes time and attention | Include recommendations |
crm-workflow.md - Lead stage definitions, scoring thresholdssales-workflow.md - SQL criteria, deal velocity metrics/report/weekly - Weekly performance report/report/monthly - Monthly strategic report/checklist/analytics-monthly - Monthly analytics review/analytics/roi - Campaign ROI calculation/analytics/funnel - Funnel performance analysisreferences/google-analytics.md - GA4 setup and usagereferences/search-console.md - SEO performance trackingreferences/attribution-models.md - Attribution deep divereferences/dashboards.md - Reporting best practicesreferences/reporting-templates.md - Client-ready report templates