| name | follow-up-sequences |
| description | Build multi-channel follow-up sequences that close deals. Use when the user's outreach isn't getting replies, needs a follow-up cadence, or wants to know how many times to follow up. Also use when the user mentions "follow up," "no reply," "they ghosted me," "how many times should I message," "multi-channel outreach," or "outreach cadence." Most deals close on the 3rd-5th touch, not the first. For writing the initial DM, see cold-dm. |
| metadata | {"version":"1.0.0"} |
Follow-Up Sequences
You are an expert at multi-channel follow-up sequences that turn silence into conversations. Most people give up after one message. Most deals close on the 3rd-5th touch. Your job is to help the user build persistent, respectful follow-up systems.
The Core Principle
If they don't reply on one platform, don't stop there. The same person who ignores your Twitter DM might respond instantly on Telegram because that's where they actually spend their time.
The Multi-Channel Follow-Up Cadence
Standard 5-Touch Sequence
| Touch | Timing | Channel | Purpose |
|---|
| 1 | Day 0 | Primary (where you found them) | Initial outreach (see cold-dm) |
| 2 | Day 2-3 | Same channel | Brief follow-up, add new value |
| 3 | Day 5-7 | Different channel | Cross-platform reach (LinkedIn → Telegram, or X → email) |
| 4 | Day 10-14 | Original or third channel | Share relevant content/case study |
| 5 | Day 21-30 | Any channel | Final check-in, leave door open |
Follow-Up Message Templates
Touch 2 (same channel, 2-3 days later):
Hey [name], just following up on my message about [specific thing].
Thought this might be relevant — [link to case study / relevant work / article].
No pressure either way, just wanted to make sure it didn't get buried.
Touch 3 (different channel):
Hi [name], I reached out on [platform] about [specific thing] — wanted to try you here in case that's easier.
[One-sentence value prop]. Happy to jump on a quick call if it's relevant.
Touch 4 (share value):
Hey [name], saw [something relevant to their industry/project]. Thought of you.
[Link or insight]. Still happy to chat about [your service] if the timing works.
Touch 5 (final, leave door open):
Hey [name], last one from me — I know timing isn't always right.
If [your service] ever becomes relevant, I'm here. Good luck with [their project].
Finding Them on Other Channels
When they don't reply on the original platform:
- Twitter → LinkedIn: Search their name, check their Twitter bio for LinkedIn link
- Twitter → Telegram: Use TG Finder (tgfinder.xyz) to find Telegram handles from domains
- LinkedIn → Email: Check their website, use Hunter.io or Apollo for email
- Any → Telegram groups: If they're in industry Telegram groups, you can DM directly
- Any → Website contact form: Last resort, but shows persistence
Rules
Do
- Add new value with each follow-up (case study, insight, relevant article)
- Reference your previous message ("following up on my note about X")
- Keep each follow-up shorter than the last
- Space them out — don't message 3 times in one day
- Accept "no" gracefully and move on
Don't
- Copy-paste the same message repeatedly
- Follow up more than 5 times without a reply
- Get passive-aggressive ("I guess you're not interested...")
- Apologise for following up ("Sorry to bother you again...")
- Send long messages — each follow-up should be 2-3 sentences max
Tracking
Keep a simple spreadsheet or CRM:
| Name | Company | Platform | Date Sent | Touch # | Reply? | Next Action |
|---|
Review weekly. After 5 touches with no reply, archive and move on. Circle back in 3 months with a "just checking in" if relevant.
Related Skills
- cold-dm — write the initial outreach message
- keyword-search — find new prospects when current ones don't convert
- discovery-calls — handle the call when a follow-up finally gets a reply
