marketing-skills-collection

name	marketing-skills-collection
description	Compatibility alias for `marketing-automation`. Use when an existing prompt, setup surface, workflow, or legacy catalog entry explicitly references `marketing-skills-collection` but the real need is still broad product or growth marketing routing across CRO, copywriting, SEO, lifecycle messaging, analytics, pricing, launches, retention, and experiments. Prefer `marketing-automation` for canonical general use. Triggers on: marketing-skills-collection, legacy marketing skill name, old marketing prompt pack, migrate marketing alias.
allowed-tools	Write Read WebSearch WebFetch Task
metadata	{"tags":"marketing, automation, alias, compatibility","platforms":"Claude, ChatGPT, Gemini, Codex","version":"2.0"}

Note: This skill is a compatibility wrapper for marketing-automation. Use it when the environment still references the legacy name, but execute the same routing logic and produce the same packet shape as the canonical skill.

Marketing Skills Collection

When to use this skill

• A legacy prompt, installed catalog, or setup surface still calls marketing-skills-collection
• The real task is still a broad marketing-routing request rather than a niche specialist workflow
• The safest behavior is to preserve backward compatibility while steering users toward the canonical name

When not to use this skill

• The user can already adopt marketing-automation directly
• The request is actually a niche workflow with a stronger dedicated skill
• The task is game-specific Steam/store-page or festival launch operations → prefer steam-store-launch-ops

Instructions

Step 1: Resolve to the canonical skill

Immediately map this alias to marketing-automation.

Step 2: Preserve the legacy reference in the response

If helpful, note that marketing-skills-collection is a legacy-compatible alias for marketing-automation.

Step 3: Use the smallest alias support packet that answers the question

Start with the focused alias support docs before opening the full canonical skill:

• references/alias-resolution-checklist.md — when to preserve the old name, how to announce the mapping, and what not to change
• references/legacy-intake-and-route-outs.md — how to translate legacy asks into the canonical brief and when to route out to steam-store-launch-ops or other specialists
• ../marketing-automation/SKILL.md — only when the task needs the full canonical routing flow

Step 4: Run the canonical routing flow

Use the same process as marketing-automation:

1. normalize the marketing brief,
2. choose one primary lane,
3. return one reusable operator packet,
4. include owner/dependencies plus proof logic.

Step 5: Keep route-outs explicit

If the request is really game-store / wishlist / Steam festival launch work, or another clearly narrower specialist workflow, preserve the alias note but route execution to the stronger specialist skill instead of forcing the general marketing router to absorb it.

Step 6: Avoid drifting into a second independent skill

Do not invent different heuristics, deliverables, sub-skill inventories, or a separate discovery story here. This alias exists to reduce migration friction, not to become a competing general marketing skill.

Output format

Return the same Marketing Routing Brief used by marketing-automation.

Examples

Example 1: legacy prompt pack

Input

Use marketing-skills-collection to help me decide what to do with our signup funnel and onboarding emails.

Expected behavior

• Briefly note that the legacy name maps to marketing-automation
• Choose one primary lane for the current packet
• Return a canonical Marketing Routing Brief

Example 2: migration-safe usage

Input

Our team docs still mention marketing-skills-collection. Can you use it for this launch brief?

Expected behavior

• Treat the request as valid
• Execute the canonical marketing-routing workflow
• Prefer marketing-automation in any forward-looking recommendation

Best practices

1. Keep the alias lightweight and explicit.
2. Preserve backward compatibility without duplicating the full canonical instructions.
3. Nudge future usage toward marketing-automation whenever discovery wording matters.

References

• references/alias-resolution-checklist.md
• references/legacy-intake-and-route-outs.md
• ../marketing-automation/SKILL.md
• ../steam-store-launch-ops/SKILL.md