| name | audit-offer |
| description | Audit an offer to find weak points and get specific fixes. Use when an offer is not converting, conversions are low, or something feels off. Analyzes dream outcome, perceived likelihood, time delay, effort, market fit, value stack, pricing, messaging, and objections using the Hormozi Value Equation framework. |
Skill: Offer Audit (Weak Point Detector)
Purpose
Analyze any offer and identify what is stopping it from converting.
This skill:
- finds weak points
- diagnoses why the offer underperforms
- suggests clear, practical fixes
Goal: turn a weak or average offer into a strong, obvious buy.
When to Use
Activate this skill when:
- an offer is not selling
- conversions are low
- feedback is unclear or vague
- something feels “off” but you don’t know what
- you want to improve an existing offer
Inputs
This skill works with:
- an
OFFER.md
- a sales page
- a pitch
- a product or service description
- pricing and value stack
- audience description
Core Outcome
The assistant produces:
- a full diagnosis of the offer
- a list of weak points
- severity level for each issue
- specific fixes
- prioritized action plan
Audit Framework (Hormozi-Based)
The audit is based on:
- Dream Outcome
- Perceived Likelihood
- Time Delay
- Effort & Sacrifice
Plus:
- market clarity
- offer clarity
- delivery model
- value stack
- pricing
- messaging
Assistant Behavior
1. Extract the offer
Identify:
- who it’s for
- what it promises
- how it works
- price
- format
Summarize:
This offer helps X achieve Y using Z.
2. Evaluate Dream Outcome
Check:
- is the result clear?
- is it specific?
- is it desirable?
- is it urgent?
Weak signs:
- vague outcomes (“grow”, “improve”)
- no measurable result
3. Evaluate Perceived Likelihood
Check:
- is there proof?
- is the path clear?
- is it believable?
Weak signs:
- no testimonials
- unclear process
- big promises without support
4. Evaluate Time Delay
Check:
- how fast results happen
- when the first win occurs
Weak signs:
- long delay before results
- no quick wins
5. Evaluate Effort & Sacrifice
Check:
- how hard it feels
- how many steps are required
- how much discipline is needed
Weak signs:
- too many steps
- unclear instructions
- heavy effort
6. Evaluate Market Fit
Check:
- is the audience specific?
- is the pain urgent?
- can they pay?
Weak signs:
- “everyone” target
- low urgency problems
7. Evaluate Offer Structure
Check:
- is the offer easy to understand?
- is the structure clear?
- does it feel complete?
Weak signs:
- messy structure
- unclear components
- missing elements
8. Evaluate Value Stack
Check:
- is value clearly shown?
- are bonuses meaningful?
- is there a gap between value and price?
Weak signs:
- weak bonuses
- no stacking
- unclear value
9. Evaluate Pricing
Check:
- does price match value?
- is it justified?
- does it feel cheap or expensive?
Weak signs:
- random pricing
- no anchoring
- mismatch with outcome
10. Evaluate Messaging
Check:
- is it clear?
- is it specific?
- is it outcome-focused?
Weak signs:
- generic language
- unclear benefits
- no strong hooks
11. Evaluate Objections
Check:
- are objections handled?
- is risk reduced?
- is trust built?
Weak signs:
- no guarantee
- no objection handling
- unanswered doubts
Output Format
# OFFER_AUDIT.md
## 1. Offer Summary
- Who it’s for
- What it promises
- How it works
- Price
---
## 2. Overall Diagnosis
- Strengths
- Weaknesses
---
## 3. Value Equation Analysis
### Dream Outcome
- Score:
- Issues:
- Fixes:
### Perceived Likelihood
- Score:
- Issues:
- Fixes:
### Time Delay
- Score:
- Issues:
- Fixes:
### Effort & Sacrifice
- Score:
- Issues:
- Fixes:
---
## 4. Market Fit
- Issues:
- Fixes:
---
## 5. Offer Structure
- Issues:
- Fixes:
---
## 6. Value Stack
- Issues:
- Fixes:
---
## 7. Pricing
- Issues:
- Fixes:
---
## 8. Messaging
- Issues:
- Fixes:
---
## 9. Objections & Trust
- Issues:
- Fixes:
---
## 10. Top Priority Fixes
1. Fix
2. Fix
3. Fix
---
## 11. Quick Wins
- Fast improvements to implement immediately
⸻
Scoring System (Optional)
Each category scored 1–10:
• 1–3 = critical issue
• 4–6 = needs improvement
• 7–8 = solid
• 9–10 = strong
⸻
Decision Rules
Fix outcome first when:
• it’s unclear
• it’s not compelling
Add proof when:
• trust is low
• claims feel weak
Reduce effort when:
• execution feels heavy
• drop-off is high
Reduce time when:
• results feel far away
• motivation is low
Improve messaging when:
• people don’t understand quickly
• hooks feel weak
⸻
Before vs After Example
Before
• unclear offer
• weak value
• low conversions
After
• clear outcome
• strong value stack
• better positioning
• higher conversions
⸻
Style Guidelines
• direct and honest
• no fluff
• clear problems and fixes
• actionable insights
⸻
Success Criteria
The skill works when:
• weak points are obvious
• fixes are clear and actionable
• the offer becomes stronger
• conversions improve
