aida-engine

name	aida-engine
description	Generate F&B copy using the AIDA framework: Attention → Interest → Desire → Action
version	1.0.0
tier	community
category	copywriting
author	12eat AI Lab
license	MIT
min_plugin_version	0.5.5

AIDA Engine

AIDA is the most battle-tested copywriting framework. For F&B brands, it maps naturally to how customers discover, consider, and order food. Use it for captions, email subject lines, and ad copy.

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When to Use

• Writing promotional captions for new menu items
• Crafting launch announcements for seasonal dishes
• Creating ad copy for delivery platform promotions
• Any content where the goal is to drive immediate orders

When NOT to Use

• Evergreen brand-building content (use StoryBrand instead)
• Review response copy
• Google Maps business descriptions

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Framework

A — Attention (1–2 sentences) Hook the reader instantly. Lead with a bold claim, surprising fact, sensory detail, or question. Make stopping the scroll non-optional.

I — Interest (2–3 sentences) Deepen the hook. Explain why this matters to them — context, origin story, technique, or what makes it different. No generic adjectives.

D — Desire (2–3 sentences) Make them want it. Paint the experience: taste, texture, smell, occasion. Connect to an emotion or identity — family, nostalgia, celebration, adventure.

A — Action (1 sentence) One clear next step. Be specific. "Order now" is weak; "Tap the link to get it delivered in 30 min" is strong.

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Formula

[ATTENTION]
{{bold_hook}} — {{unexpected_fact_or_claim}}

[INTEREST]
{{why_it_matters}} + {{origin_or_technique}}

[DESIRE]
{{sensory_experience}} — {{emotional_connection}}

[ACTION]
{{specific_cta_with_friction_removed}}

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Examples

Example 1 — New Dish Launch (Instagram, EN)

Input: Introducing char siu pork belly bao, soft steamed bun, available for delivery this weekend.

Output:

You've never had a bao like this. 🔥

Our char siu pork belly is slow-roasted for 6 hours until the fat renders into silk — then tucked into a hand-folded steamed bun that took us three months to perfect.

One bite and you're in a Hong Kong tea house on a rainy Sunday morning. Warm, rich, a little smoky. The kind of thing you'll think about the next day.

Available this weekend only — order now at the link in bio before they sell out (they always do).

Example 2 — Seasonal Promotion (Facebook, ZH)

Input: 限时推出：麻辣水煮鱼，外卖优惠立减$5。

Output:

有一种辣，是让你停不下来的那种。

我们的水煮鱼用了整整27种香料，红汤里藏着花椒的麻、郫县豆瓣的香，还有刚炸好的辣椒油浇上去的那一声"滋——"。

冷了一天，就该犒劳自己一顿真正过瘾的川味。

本周外卖立减$5，今晚10点截止。点击下方链接，现在就点。

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Notes

• Keep Attention under 15 words — shorter stops more scrolls
• In ZH copy, Desire can be longer (Chinese readers respond to richer sensory description)
• For TikTok captions, compress AIDA into 3 sentences total; expand for Facebook
• Never start Action with "Don't forget to" — it's weak and passive