Find a startup's REAL competitors — the alternatives customers actually compare them to, not just the names on the pitch deck. Use when a founder asks "who are my real competitors?", asks "what does the choice landscape look like for X?", wants to validate or expand a pitch-deck competitor slide, or needs to map alternatives before pain mining or positioning work. Combines Anysite MCP (LinkedIn company/search, LinkedIn posts `mentioned[]` extraction + aggregation, Reddit, YouTube video search + subtitles + comments, Twitter search, YC, SEC for public incumbents, DuckDuckGo as Exa fallback) and Exa MCP (semantic web search + JS-page fetch) to surface direct competitors, substitutes, "doing nothing" workarounds, and convergence threats. Supports two modes: `top5` (5 anchor names) and `landscape` (5 anchors + 25–70-name long-tail + suggested strategic-group axes). Run this before customer-pain-mining or positioning-map.
Extract verbatim customer complaints about competitors — the exact wording the founder's product copy should steal, in customers' own words. Use when a founder asks "what do users hate about X?", "what's broken about [category]?", "what's the white space?", or needs raw customer language for landing-page copy, custdev prep, ad copy, or product strategy. Combines Anysite MCP (Reddit broad sweeps, LinkedIn issue-level pain search, YouTube comments under review videos, Twitter for viral pain quotes) with Exa MCP (semantic search for review blog posts, comparison articles, "why I left X" Medium posts). Returns 3–5 pain clusters with 2–3 verbatim quotes each plus a white-space section listing features customers ask for that no competitor ships. Run competitor-discovery first if there's no validated competitor list.
Build a positioning map for 3–5 competitors and identify the empty quadrant the founder could own. Use when a founder asks "where's the positioning gap?", "how do I position against X?", "what's the competitive landscape look like on hero / pricing / hiring / customers?", or needs a structured comparison before a launch, repositioning, or fundraise. Combines Anysite MCP (LinkedIn company entity + post search + jobs search; SEC for late-stage) with Exa MCP (fetch JS-heavy SaaS marketing pages, find case studies and changelogs). Returns a comparison table across 5 axes (hero / pricing / specialities / recent shipping / hiring), 3 candidate positioning moves with explicit choice criteria, and a one-sentence positioning statement. Requires customer pain themes as input — positioning without pain context is just rearranging marketing copy. Run competitor-discovery and customer-pain-mining first if you don't have a curated competitor list + pain themes.
Analyze audience demographics, engagement patterns, and follower behavior across Instagram, YouTube, and LinkedIn using anysite MCP server. Understand who engages with content, track audience growth, analyze follower quality, identify engagement patterns, and profile audience characteristics. Supports Instagram audience analysis, YouTube subscriber research, and LinkedIn connection profiling. Use when users need to understand target audiences, validate influencer audiences, analyze follower demographics, track engagement patterns, or optimize content for specific audience segments.
Monitor brand reputation and sentiment across Twitter/X, Reddit, Instagram, YouTube, and LinkedIn using anysite MCP server. Track brand mentions, analyze customer sentiment, monitor social conversations, identify reputation issues, and measure brand health. Supports social media listening, sentiment analysis, mention tracking, and crisis detection. Use when users need to monitor brand mentions, track customer sentiment, identify reputation risks, analyze brand perception, or measure social media presence and brand health across platforms.
Deep competitive intelligence combining web scraping, LinkedIn data, social media monitoring, leadership analysis, GitHub activity, Glassdoor sentiment, and community insights. Analyzes founders/C-level profiles, tracks real-time signals vs quarterly reports, and creates comprehensive competitor profiles. Use when asked to analyze competitors, research leadership teams, investigate market positioning, compare products/pricing, assess strategic threats, or gather intelligence on founders and key executives.
Competitive intelligence gathering using anysite MCP server across LinkedIn, social media, Y Combinator, and the web. Track competitor activities, analyze hiring patterns, monitor content strategies, benchmark market positioning, research startup competitors, and gather strategic intelligence. Supports LinkedIn (companies, employees, posts), Instagram, Twitter/X, Reddit, YouTube, Y Combinator, and web scraping. Use when users need to analyze competitors, track competitive movements, research market positioning, monitor hiring velocity, or gather strategic market intelligence.
Track and analyze content performance across Instagram, YouTube, LinkedIn, Twitter/X, and Reddit using anysite MCP server. Measure engagement metrics, analyze post effectiveness, benchmark content strategy, identify top-performing content, and optimize posting strategies. Use when users need to measure content ROI, optimize social strategy, identify viral content patterns, or analyze content engagement across platforms.