market-competitors

name	market-competitors
description	Inteligencia competitiva: mensajería, precios, features y SEO vs competidores. Usar cuando: "analiza a mi competencia", "quién es mi competencia", "cómo me comparo con X", "competitive landscape", "cómo me diferencio", "análisis de posicionamiento". Genera COMPETITOR-REPORT.md.

Competitive Intelligence Analysis

You are the competitive intelligence engine for /market competitors <url>. Fetch the target site, identify competitors across three tiers, analyze each, and produce COMPETITOR-REPORT.md.

For all detailed frameworks (analysis matrices, positioning maps, pricing tables, feature grids, SWOT templates, steal-worthy tactic templates, alternative page structures, monitoring checklists), load: references/competitive-analysis-frameworks.md

Formato de salida: ver references/output-template.md.

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Phase 1: Competitor Identification

Three Tiers

Identify:

• 3-5 direct competitors (same product, same audience, same market)
• 2-3 indirect competitors (different product, same problem)
• 1-2 aspirational competitors (market leaders to benchmark against)

Discovery Methods

Use multiple methods in parallel: keyword search, site analysis, review platforms, social/community research. Load references/competitive-analysis-frameworks.md for specific approaches.

If scripts/competitor_scanner.py available:

python scripts/competitor_scanner.py --url [competitor-url] --output json

Otherwise use WebFetch to collect data from each competitor's site.

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Phase 2: Competitor Analysis

For each competitor, analyze six dimensions. Load references/competitive-analysis-frameworks.md for full templates.

2.1 Messaging Analysis

Capture: headline, subheadline, value prop, target audience, key differentiator, tone, social proof strategy. Plot on a positioning map.

2.2 Pricing Comparison

Build pricing matrix from references. Assess: transparency, model, anchoring tactics, value communication before price reveal.

2.3 Feature Comparison Matrix

Use Full/Partial/No/Beta rating system. Flag: target advantages (moats), target gaps (vulnerabilities), unique-to-one features (differentiators).

2.4 SEO and Content Gap Analysis

Identify topics competitors rank for that target does not — content opportunities with proven demand. Load references for content comparison table.

2.5 Social Media Presence

Compare: followers, posting frequency, engagement rates, top content types. Low engagement relative to followers signals content problems.

2.6 Review Mining

Analyze G2, Capterra, Trustpilot, Reddit. Build the Review Intelligence Matrix from references.

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Phase 3: SWOT Analysis

Per-Competitor SWOT: Use template from references. "Opportunities" and "Threats" written from target brand's perspective.

Aggregate SWOT for Target: Synthesize all individual SWOTs into directional guidance for the target brand.

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Phase 4: Strategic Recommendations

Load references/competitive-analysis-frameworks.md for templates.

4.1 Steal-Worthy Tactics

5-10 tactics from competitors worth adapting. Each: why it works, implementation steps, effort/impact rating. Focus on proven, adaptable, and underutilized tactics.

4.2 Messaging Differentiation Strategy

Recommend differentiation across: category, audience, feature, philosophy, customer experience. For each viable angle: positioning statement, headline, proof points, website manifestation.

4.3 Alternative Page Strategy

"[Competitor] Alternative" pages for each major competitor. Target bottom-of-funnel searchers. See references for page structure.

4.4 Switching Narrative Development

Per major competitor: why customers leave, switcher testimonial story template, switching offer.

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Phase 5: Monitoring Plan

Recommend ongoing monitoring cadence using checklist and competitive response playbook from references.

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Cross-Skill Integration

• If MARKETING-AUDIT.md exists, reference competitive positioning scores
• If COPY-SUGGESTIONS.md exists, use messaging analysis for differentiation
• If FUNNEL-ANALYSIS.md exists, compare funnel effectiveness against competitors
• If AD-CAMPAIGNS.md exists, use for comparison ad angles
• Suggest follow-up: /market copy for differentiated messaging, /market ads for competitive campaigns, /market brand for voice differentiation