Analyze a batch of UGC performance data (CSV exports from Archive or similar platforms) to extract hook patterns, value prop rankings, and content format insights, then turn those findings into talking points, hook templates, and a shareable one-page launch brief grounded in real data. This skill should be used when analyzing UGC performance data, finding what hooks are working with creators, ranking value props by engagement, prepping creator briefings from real performance data, generating talking points for a launch from past UGC, building a UGC insights brief, doing pre-launch content research, or figuring out which creator messages and formats actually drive engagement. For converting these insights into a full campaign brief, see campaign-brief-generator. For ranking individual creators by post-campaign performance, see post-campaign-creator-scorecard. For setting realistic KPI benchmarks before launch, see performance-benchmark-setter. For calculating engagement rates across the dataset, see engagement
Review creator video content against a campaign brief and deliver a structured scorecard with hook strength, product placement, authenticity, CTA clarity, and platform fit ratings. This skill should be used when reviewing creator video submissions, scoring UGC video quality, evaluating influencer video deliverables, running creator video QA, grading a video against a brief on multiple dimensions, giving a creator dimension-by-dimension feedback on their video, or comparing a video's hook, pacing, and product moments to campaign requirements. Works with video files, links, transcripts, or text descriptions. For converting the scorecard into a polished revision request to send to the creator, see content-approval-feedback-formatter. For checking compliance against every brief requirement (not video-specific dimensions), see content-to-brief-compliance-checker. For FTC disclosure compliance specifically, see ftc-disclosure-spot-checker.
Generate a complete, ready-to-send creator campaign brief from a few inputs — product, platforms, deliverables, messaging, and audience. This skill should be used when writing a campaign brief, building an influencer brief, drafting a creator brief, generating a partnership brief, creating a brief for a product launch, putting together a campaign brief for a new launch, starting a new creator campaign, planning deliverables and content direction, or preparing any document that goes out to creators — even if the user does not call it a "brief." If the user needs brand context first, see brand-context. If the user needs content concepts after the brief, see creator-content-concept-generator. If the user needs outreach messages, see creator-outreach-sequence-generator. If the user needs to check content against the brief, see content-to-brief-compliance-checker.
Build a complete KPI framework for a creator marketing campaign from a business objective. This skill should be used when setting KPIs for an influencer campaign, building a measurement plan before campaign launch, mapping business objectives to creator marketing metrics, defining primary and secondary KPIs for a creator program, creating a metrics framework for an awareness or conversion campaign, setting measurement benchmarks by creator tier, building a KPI dashboard structure for influencer reporting, or defining success criteria before activating creators. For calculating ROI after a campaign ends, see campaign-roi-calculator. For setting numeric benchmark targets, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker.
Input the original caption, creator handle, and brand voice and receive 3 ready-to-post captions for reposting creator content to your brand's social channels with proper credit and attribution. This skill should be used when writing a repost caption for a creator's content, drafting captions to reshare UGC on your brand account, creating branded captions for reposting influencer content, writing credit captions for sharing creator videos on your brand feed, adapting a creator's post for your brand's Instagram or TikTok, generating repost captions with proper creator attribution, repurposing creator content captions for brand channels, or writing share captions for UGC reposts. For generating ad copy from creator content, see paid-ad-copy-adapter. For writing a paid social brief from whitelisted posts, see paid-social-creative-brief-from-creator-content. For building content briefs before production, see creator-content-concept-generator.
Input a creator's original caption or script and receive 3-5 adapted ad copy variations optimized for awareness, consideration, and conversion objectives. This skill should be used when adapting creator content for paid ads, turning organic creator posts into ad copy, writing whitelisted ad variations from influencer content, creating spark ad captions from creator videos, generating partnership ad copy from UGC, converting creator scripts into paid media copy for Meta or TikTok, building ad copy variations by funnel stage from creator content, repurposing influencer captions for paid social, or writing ad text for boosted creator posts. For getting usage rights before running ads, see usage-rights-guide. For building content concepts before the creator films, see creator-content-concept-generator. For adapting content across organic platforms, see multi-platform-format-adapter.
Generate a paid social creative brief from a whitelisted or Spark Ad creator post, covering hook analysis, messaging angle, audience targeting, caption variants, and placement recommendations. This skill should be used when turning a creator post into a paid ad brief, writing a creative brief for whitelisted content, briefing the paid team on creator content, generating Spark Ads briefs from organic posts, creating paid media briefs from influencer content, translating UGC into a paid social strategy, building a media buyer brief from a creator video, preparing whitelisted content for ad spend, or generating placement recommendations for boosted creator content. For adapting captions into ad copy variants, see paid-ad-copy-adapter. For organic repost captions, see organic-repost-caption-writer. For FTC compliance, see ftc-disclosure-spot-checker.
Generate realistic KPI benchmarks for an influencer campaign before launch based on industry, platform, creator tier, and budget. This skill should be used when setting performance expectations for a creator campaign, estimating reach engagement and conversion benchmarks before launch, building KPI targets for an influencer program, forecasting campaign performance by creator tier and platform, setting EMV and ROAS targets for a campaign brief, defining what good looks like for an upcoming creator activation, calibrating expectations for a gifting or paid campaign across Instagram TikTok or YouTube, or creating a benchmark framework to measure campaign success against. For calculating ROI after a campaign ends, see campaign-roi-calculator. For calculating engagement rates from actual post data, see engagement-rate-calculator-benchmarker. For building a full KPI framework tied to business objectives, see campaign-goal-to-kpi-framework-builder.