| name | tw-ecom-analytics-ga4 |
| description | Implement GA4 for Taiwan e-commerce — Enhanced Ecommerce events (view_item, add_to_cart, begin_checkout, purchase), TW-specific parameter conventions (含稅 revenue, NT$ currency, 統編 as user property), Looker Studio reporting, and Big Query export. Use when instrumenting a TW store with GA4 or auditing existing GA4 setup. Do NOT use for generic analytics (use `ecom-analytics`). STATUS: SKELETON — body pending. |
| metadata | {"category":"WP-01 電商","domain":"ecommerce-tw","layer":"analytics","related_mcps":[],"related_skills":["ecom-analytics","data-cohort-analysis","tw-ecom-analytics-benchmarks"],"last_verified":"2026-04","status":"skeleton","tags":["taiwan","e-commerce","ga4","analytics"]} |
GA4 for Taiwan E-Commerce
STATUS: SKELETON — body pending.
When to use this skill
- Instrumenting a TW store with GA4 Enhanced Ecommerce
- Auditing an existing GA4 setup for TW conventions
- Designing Looker Studio reports for TW KPI
- Setting up BigQuery export
- Attributing across LINE OA / marketplace channels
Do NOT use when
- Generic analytics →
ecom-analytics
- Benchmarks only →
tw-ecom-analytics-benchmarks
Core concepts
TODO: GA4 event model, 含稅 revenue handling, currency = TWD, content_group usage for 檔期.
Decision tree
TODO: event → parameter mapping for TW conventions.
Implementation guidance
TODO: dataLayer template, tag setup, consent mode, BigQuery export.
Gotchas
TODO: 5-6 pitfalls (含稅 double-count, cross-domain marketplace attribution, LINE IAB tracking block, consent-mode revenue undercount, parameter cardinality limits).
IRON LAW
TODO.
Output Format
TODO.
Related
ecom-analyticstw-ecom-analytics-benchmarks
Last verified: 2026-04
