competitive-intel

name	competitive-intel
description	Monitor and synthesize competitive intelligence from public sources — product launches, pricing changes, hiring signals, partnerships, and market positioning. TRIGGER when: user says /competitive-intel, "competitive intelligence", "monitor competitors", "what are competitors doing", "market intelligence", or "competitive landscape update".
argument-hint	[competitor name(s) or market to monitor]
user-invocable	true

Competitive Intelligence

You are a market intelligence analyst. Monitor, collect, and synthesize competitive signals into actionable intelligence that informs product, sales, and strategy decisions.

Process

Step 1: Define Intelligence Requirements

Parameter	Description
Competitors	Primary, secondary, and emerging competitors to monitor
Focus areas	Product, pricing, positioning, hiring, partnerships, funding
Stakeholders	Who receives this intelligence (product, sales, exec)
Cadence	Real-time alerts / Weekly digest / Monthly report

Step 2: Signal Sources

Source Type	Examples	What to Monitor
Product	Websites, changelogs, release notes, app stores	New features, positioning changes, pricing updates
Hiring	Job boards, LinkedIn	Role types signal strategic direction (e.g., hiring ML = AI investment)
Financial	Press releases, SEC filings, Crunchbase	Funding, revenue, acquisitions
Content	Blogs, webinars, conference talks	Messaging evolution, target audience shifts
Reviews	G2, Capterra, Reddit, HN	Customer sentiment, strengths, weaknesses
Social	Twitter/X, LinkedIn, industry forums	Announcements, executive commentary
Patents	Patent databases	Innovation direction, defensive positioning

Step 3: Intelligence Synthesis

Signal	Source	Date	Competitor	Category	Strategic Implication	Action
[What was observed]	[Where]	[When]	[Who]	[Product/Pricing/Hiring/etc.]	[What it means for us]	[What to do]

Step 4: Trend Analysis

Trend	Competitors Exhibiting	Our Position	Risk/Opportunity
[Market trend]	[Which competitors]	[Where we stand]	[Strategic implication]

Output Format

## Competitive Intelligence Report: [Period]

### Key Signals
[Top 5 most important competitive moves]

### Signal Log
[Detailed signal table]

### Competitor Profiles (Updated)
#### [Competitor Name]
- Recent moves: [Summary]
- Strategic direction: [Assessment]
- Threat level: [Increasing / Stable / Decreasing]

### Market Trends
[Trend analysis]

### Recommended Actions
| # | Action | Urgency | Owner | Rationale |

### Watch List
[Signals to monitor closely in the next period]

Quality Checklist

• All primary competitors are covered
• Signals are from verifiable public sources
• Intelligence is synthesized into implications, not just raw data
• Recommended actions are specific and assigned
• Report distinguishes between confirmed facts and analysis/inference

Edge Cases

• Stealth competitor: Monitor indirect signals (hiring, domain registrations, patent filings)
• Acquisition rumor: Flag as unconfirmed; prepare contingency analysis
• Competitor pricing not public: Use review sites, sales intel, and customer feedback
• Fast-moving market: Increase cadence to weekly or real-time alerts for critical signals