content-coach

name	content-coach
description	Generate 5 platform-aware post ideas tied to brand-brief.md + business-brain.md. Entry point for "I don't know what to post." Falls back to /brand-brief if no brief exists. Foundation B + C applied.
when_to_use	["/content-coach","give me post ideas","I don't know what to post","what should I post about","content ideas"]

/content-coach — v0.1.0

The front door for "I don't know what to post." Generates 5 SPECIFIC post ideas tied to the user's brand, each with a hook, a platform fit, and the draft skill to invoke next.

When to fire

• User types /content-coach, "give me post ideas", "I don't know what to post", "what should I post about", or any trigger above
• User shows up vague — no topic, no platform, just wants to post
• If they give you a specific topic AND platform, skip to /draft-<platform> directly
• If they paste an existing draft, skip to /grade-post

Inputs (lazy-load — read only when this skill fires)

• projects/social-media-content/brand-brief.md (required — if missing, invoke /brand-brief first)
• about-me/business-brain.md (extra context: ICP, offers, terminology)
• projects/social-media-content/calendar-log.md (last 30 days — don't repeat recent topics)
• projects/social-media-content/trend-sources.md (optional — exists if /generate-weekly-ideas Phase 6 ran)
• skills/_shared/hook-patterns.md (hook library)
• projects/social-media-content/memory.md (past self-improvement notes)

Logic

Step 1 — Check for the brand brief

If projects/social-media-content/brand-brief.md is missing:

• Tell the user in plain words: "I need your brand brief first. Let's set it up — it takes 2 minutes."
• Invoke /brand-brief and walk the user through it. Don't make them run two commands.
• When /brand-brief finishes, continue with Step 2.

Step 2 — Read the brief + recent posts

• Pull Contrarian belief + Recent proof story + Target audience + Primary CTA from brand-brief.md
• Skim the last 30 days of calendar-log.md — note topics + hooks already used so you don't repeat them
• If trend-sources.md exists, skim the top 3 trends — one of your 5 ideas can react to one

Step 3 — Generate 5 ideas (mix of angles)

Produce 5 SPECIFIC ideas (not generic). Each idea must clearly tie to one of the brand-brief sections. Cover this mix — at least one of each:

1. Contrarian belief expansion — pull from the wedge. Frame as "Most [industry] think X. Here's why they're wrong." Polarity drives comments.
2. Client / proof story — pull from Recent proof story. Specific person, specific before/after.
3. Industry trend commentary — only if trend-sources.md exists. React to a current trend with the user's wedge angle. Skip if no trend file.
4. Personal experience reframed for the ICP — a small failure, mistake, or realization the user had, reframed as the lesson their ICP needs.
5. Wedge / controversial-in-niche idea — something specific to the user's industry that would make peers uncomfortable. Different from #1: more tactical, less philosophical.

If trend-sources.md is missing, replace #3 with a second contrarian or a "most people get this wrong" callout — never leave only 4 ideas.

Step 4 — Format each idea

For each of the 5, output exactly:

**Idea N — <one-line title>**

- **Hook:** <one specific hook line, not a topic summary>
- **Why it lands:** <one sentence — which emotion, which metric, why it's tied to the brand>
- **Best platform:** <one of LinkedIn / Instagram / Facebook / Twitter / TikTok / Threads>
- **Next skill:** `/draft-<platform> <idea-title>`

Hard rules for ideas:

• Specific, not generic. Reject "share a tip about productivity." Accept "Why I stopped time-blocking for clients after 3 months of testing."
• One concrete idea per post. Not three stacked.
• Don't repeat last-30-days topics. Cross-check calendar-log.md.

Step 5 — Present + ask

Show all 5 as a numbered list with the format above. Then ask in plain words:

"Which one speaks to you? Pick a number, or tell me to brainstorm 5 more."

If the user picks a weak idea, write it well but flag it:

"I'll draft this — heads up, it's likely to land softer than #2 because . Want me to draft this one, or pick a stronger angle?"

Step 6 — Hand off (or save)

When the user picks a number:

• Auto-invoke /draft-<platform> with the idea title as topic. Don't make them re-type it.

If the user says "save these for later" instead:

• Plan-then-approve before writing.
• Append the 5 ideas to projects/social-media-content/ideas/<YYYY-MM-DD>-ideas.md. Create the ideas/ folder if missing.

Step 7 — Index the run

Append one line to projects/social-media-content/memory.md:

<ISO timestamp> | /content-coach | <ideas generated / handed off to /draft-X / saved>

Step 8 — Self-improvement close + ⚡ NEXT MOVE

See Self-improvement close + Next move sections below.

Output

• 5 ideas presented to the user (numbered list, format above)
• Optional: projects/social-media-content/ideas/<YYYY-MM-DD>-ideas.md (if user says save)
• projects/social-media-content/memory.md (one-line index append)

Hard rules

• Brand-brief required — if missing, auto-invoke /brand-brief (don't tell user to run a second command)
• Specific, not generic — reject any idea that could be posted by any business in any industry
• Mix angles — at least one contrarian + one proof story in every run
• Avoid repeats — cross-check calendar-log.md for the last 30 days
• Plan-then-approve before any write
• Lazy-load — never load these inputs on session start
• No new MCP dependencies — Read + Write only
• 3rd-4th grade reading level in the wizard's prompts to the user

Voice

Conversational. Coach-like: opinionated, encouraging, willing to push back if the user picks the weakest idea. Don't lecture about algorithms unless asked. Don't dump frameworks on them — apply silently, show the result.

Self-improvement close

See _shared/foundations.md → Foundation B. After delivering the 5 ideas + the ⚡ NEXT MOVE block, ask the user:

"What would've made this 10% better?"

Append the answer to projects/social-media-content/memory.md in the canonical row format. Run the 60%-overlap / 3+ recurrence check. If a pattern recurs, surface it and offer to stage a draft change in projects/social-media-content/skill-improvements.md.

Next move

See _shared/foundations.md → Foundation C. End every run with the canonical block. The block MUST match the validation regex:

⚡ NEXT MOVE: .+ .+ .+\n   Why: .+

If it doesn't match, regenerate.

Examples to hit the bar

• ✅ ⚡ NEXT MOVE: Pick idea #2 and run /draft-linkedin within the hour. Why: it's the proof story — highest-conversion angle given your stated CTA.
• ✅ ⚡ NEXT MOVE: Run /draft-twitter on idea #1 today before 3pm. Why: the contrarian wedge is sharpest and Twitter rewards polarity in the morning window.
• ❌ ⚡ NEXT MOVE: Pick an idea and post it. (no subject, no timing — regenerate)