菜单
Use when planning content calendars, auditing existing content, defining editorial workflows, establishing brand voice guidelines, creating content governance frameworks, or measuring content performance. Covers content planning, repurposing strategies, content pillars, and audience mapping.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Use when managing Laravel Forge servers, sites, deployments, SSL, databases, queue workers, scheduled jobs, security rules, and server provisioning. Covers Forge CLI, API, deployment scripts, Nginx templates, daemon management, and zero-downtime deployments.
Project-specific Ansible operations template — customize with your inventory, playbook catalog, deployment workflows, and host group details
Use when implementing or auditing accessibility features. Covers WCAG 2.1 AA/AAA compliance, ARIA roles and attributes, keyboard navigation, screen reader support, color contrast, focus management, and accessible component patterns.
Use when evaluating AI/LLM systems — benchmark design, automated evaluation pipelines, human evaluation protocols, A/B testing, hallucination detection, factuality checking, bias testing, safety evaluation (red teaming), latency/cost metrics, eval datasets, regression testing for prompts, and model comparison frameworks.
Use when building KPI frameworks, designing dashboards, analyzing marketing performance, setting up attribution models, or creating automated reports. Covers Google Analytics 4, social media analytics, funnel analysis, cohort analysis, A/B test analysis, ROI calculation, competitive benchmarking, and stakeholder reporting.
Use when designing or implementing REST APIs. Covers RESTful conventions, versioning, pagination, filtering, error handling, rate limiting, HATEOAS, OpenAPI documentation, and API security best practices.
| name | content-strategy |
| description | Use when planning content calendars, auditing existing content, defining editorial workflows, establishing brand voice guidelines, creating content governance frameworks, or measuring content performance. Covers content planning, repurposing strategies, content pillars, and audience mapping. |
| user-invocable | true |
| allowed-tools | ["Read","Write","Edit","Grep","Glob","Bash"] |
Accuracy, Relevance, Completeness, SEO, Engagement, Brand alignment. Total /30.
Map buyer journey stages (Awareness -> Consideration -> Decision -> Onboarding -> Retention -> Advocacy). For each: list existing content, audience questions, competitor coverage, missing topics. Prioritize gaps by search volume, business impact, effort, and competitive advantage.
PILLAR PAGE (3000-5000 words, comprehensive)
+-- Cluster 1 (specific subtopic, 1200-2000 words)
+-- Cluster 2 ... (6-10 articles per pillar)
Linking: Every cluster links to pillar. Pillar links to all clusters. Clusters cross-link.
Topic: [Core topic] | Keyword: [primary, volume, difficulty]
Audience: [Who, journey stage] | CTA: [sign up/demo/download]
Cluster articles:
| # | Title | Keyword | Volume | Difficulty | Status |
|---|-------|---------|--------|-----------|--------|
MONTHLY CALENDAR
Week | Date | Type | Title | Author | Status | Channel
1 | Mon Mar 2 | Blog | [Title] | [Name] | Draft | Blog, Newsletter
1 | Wed Mar 4 | Social | [Post summary] | [Name] | Sched | LinkedIn, Twitter
Cadence: Blog 2-4/month. Newsletter 1-2/month. Case studies 1/month. Social 3-5/week. Documentation with every release.
Key principle: Publish at a pace sustainable for 12+ months. Inconsistency damages trust more than low volume.
Goals (traffic, MQLs, case studies) -> Monthly themes -> Key content pieces (priority, type, keyword, funnel stage) -> Distribution plan.
Ideation -> Brief -> Draft -> Editorial Review -> Revision -> Publish -> Distribute -> Measure
**Title**: [working] | **Keyword**: [vol, difficulty] | **Type**: Blog/Guide/Case study
**Audience**: [persona, intent, journey stage] | **Word count**: [range] | **Deadline**: [date]
## Outline
1. Introduction -- hook + problem 2-4. [H2 sections] 5. Conclusion + CTA
## SEO
Title tag (50-60 chars) | Meta description (150-160 chars) | Internal links: [pages] | External: [sources]
## CTA
Primary: [action] | Placement: [intro, mid, conclusion]
Attribute: [e.g., "Knowledgeable"]
We are: Authoritative, precise, well-researched
We are not: Academic, condescending, jargon-heavy
More formal -------- Neutral -------- More casual
Legal/Compliance | Product docs | Blog/guides | Social | Internal
Roles: Content Strategist (owns calendar, approves briefs/content, monitors performance). Editor (reviews quality, voice, SEO). Writers (create from briefs). SMEs (technical accuracy). Social Media Manager (distribution).
Accuracy: Facts verified, SME reviewed, links valid, code tested. SEO: Title tag, meta description, H1 with keyword, 2-3 internal links, alt text. Voice: Tone matches type/audience, no undefined jargon, active voice. Formatting: Heading hierarchy, short paragraphs, scannable lists. Legal: No confidential info, customer quotes approved, disclaimers included.
Evergreen guides: quarterly. Blog posts: 6-month review, 12-month update/consolidate. Landing pages: monthly. Docs: every release. Case studies: annually.
SOURCE: Long-form blog (2000 words)
-> Social thread (5-10 posts) + Newsletter (300 words) + Infographic
-> Video script (2-3 min) + Slide deck + Email nurture (3-5 emails)
SOURCE: Case study
-> Blog post + One-page PDF (sales) + Testimonial snippets + Email campaign
SOURCE: Webinar
-> Blog (transcript + takeaways) + Social clips (30-60s) + FAQ from Q&A
Workflow: Identify top 10% content -> Select 2-3 derivative formats -> Adapt (not copy) -> Schedule -> Track each independently.
| Type | Key Metrics |
|---|---|
| Blog | Organic sessions, avg time, keyword rankings, CTA clicks |
| Landing page | Conversion rate, bounce rate (<40%), revenue influenced |
| Open rate, click rate, conversions, unsubscribe rate | |
| Case study | Views, downloads, deals influenced |
Total organic sessions: [N] ([+/-X%] vs prior)
New content published: [N] | Top piece: [Title] ([metric])
Content-attributed conversions: [N]
TOP 5 BY TRAFFIC | KEYWORD RANKINGS | CONTENT PUBLISHED | RECOMMENDATIONS
Attribution: Start with last-touch, add multi-touch as tracking matures. UTM params on all distributed links. CRM integration for lead-to-content mapping.
Docs as content: Use natural language headings. Include the problem, not just the solution. Add HowTo schema. Prioritize: getting started, integration guides, comparison pages, migration guides.
In-app content: Onboarding tooltips (<50 words), empty states, feature announcements, help text (<20 words), error messages. Link to full docs. Track dismissal rates.
Assess per competitor: content volume, cadence, quality, topic coverage, SEO keywords, distribution, engagement.
Output: Opportunity matrix (Topic x Competitor presence = gap/opportunity).
Differentiation: Original research (data only you have), expert perspectives, greater depth, freshness, interactive formats, niche audiences competitors ignore.
| Tier | Scope | Approach |
|---|---|---|
| 1 Full | Product docs, landing pages, transactional email | Professional translation + local review + local keyword research |
| 2 Partial | Key blog posts, guides | Machine translation + human review + local examples |
| 3 English only | Niche content, internal docs | Glossary of key terms in target language |
Always: Adapt examples for local market, localize date/currency formats, review legal content locally.